Games; playthings; board games; puzzles; gymnastic and sporting articles (included in this class), particularly golf balls, frisbees (flying discs), soccer balls, handballs, beach balls, tennis balls; decorations for Christmas trees; playing cards; video game apparatus; appliances for gymnastics and gymnastic apparatus.

Marketing (conducting market surveys); market research, market analysis; business management and organization consultancy; negotiation of commercial transactions for third parties; arranging of contracts for others for the buying and selling of goods; opinion polling; advertising research; distribution of products for advertising purposes; sales promotion for third parties; publicity material rental; advertising, in particular radio, television, cinema, print, videotext, teletext and Internet advertising; commercialization of advertising, namely advertising, public relations services and marketing; telephone order placement for teleshopping services; publication of advertising prospectuses; production of advertising films; rental of advertising films; compilation, systematization and updating of data in computer databases; business management; business administration; clerical services (office functions); arranging contracts for time-limited access to databases (for others); arranging subscriptions for telecommunications services, for time-limited access to databases (for others); advertising, in particular planning and organization of advertising initiatives; project and event management, namely planning and conducting of campaigns, projects and events for advertising purposes; organization of trade fairs and exhibitions for commercial or advertising purposes; advertising, in particular advertising of films on the Internet and proprietary online services; distribution of catalogues and advertising prospectuses; computerized file management; telephone and/or computerized order placement for Internet shopping or teleshopping services; auctioneering, including on the Internet; advertising agencies; planning and implementation of presentations and other information offers for advertising and sales purposes, including on the Internet, on other data networks, in online services, and by means of multimedia technologies; organization and conducting of multimedia shows for advertising purposes; development of advertising concepts; advertising on electronic online communications networks; development and creating of advertising concepts; development, planning and creation of audiovisual communication concepts for advertising purposes; writing and publication of publicity texts; planning services for advertising; publication of printed matter, including in electronic form, for advertising purposes; rental of advertising time on communication media; dissemination of advertising matter; publication of catalogues for advertising purposes; production of teleshopping programs.

Telecommunication services; broadcasting of films, broadcasting of television, radio, videotext and teletext programs, in particular commercials; broadcasting of Internet television programs; broadcasting of teleshopping programs; collecting and providing news (news agencies); collecting and providing general information, namely services of news agencies; sound, image and data transmission via cable, satellite, computer (networks), telephone and ISDN lines, as well as any other transmission media; providing access to information stored on databases, including on the Internet and in particular including via interactive computer systems; providing access to information on the Internet, particularly in the field of television and Internet television; providing access to on-line portals; broadcasting of subscription television programs, in particular in the form of pay-TV and video-on-demand; provision of access to an electronic online network and the Internet for retrieval of computer games; telecommunication services via platforms and portals on the Internet; mobile telephone services, particularly providing access to applications (apps); electronic transmission of data, computer software as well as sound, image or multimedia contents to mobile terminals via local or global communication networks; leasing access time to computer databases.

Education; providing of training; instruction; entertainment; sporting activities; cultural activities; radio, Internet and television entertainment; publication of printed matter (except for advertising purposes), in particular books, newspapers and periodicals; production of cinematographic, television, radio, videotext and teletext programs (other than for advertising purposes); film production, other than advertising films; videotape production; services of recording studios and television studios; rental of musical instruments; production of music; orchestra services; organization and conducting of sporting and cultural events; conducting of live entertainment performances and film festivals; organization of exhibitions for cultural or educational purposes; arranging and conducting of concerts; theatre productions; organization of shows (impresario services); showing and rental of motion pictures; editorial consultancy services; conducting of games on the Internet, including conducting of computer games and video games (included in this class); publication of periodicals and books in electronic form, including on the Internet.

Technical development of electronic television program guides (software); computer programming; storage of data in computer databases; updating of database software, installation and maintenance of database software; development of computer programs and computer games (software); computer software design and rental; creation of webpages, design and update of homepages and websites; rental of video and image programs (software); development of multimedia contents (software) and corresponding applications (software); design and development of computer software and application programs for mobile computer systems (apps); application service provider (ASP), namely providing temporary use of computer software for use via public or private data networks.

Licensing of industrial property rights and copyrights; granting of licenses for franchising concepts; licensing of intellectual property rights; film, television and video licensing (legal services); licensing of computer software (legal services); copyright management; organization, administration and exploitation of copyrights and intellectual property rights for others, through licensing; negotiation, exploitation and administration of television broadcasting rights, in particular of rights relating to the broadcasting of events on television, in particular of sporting events, through licensing; organization, exploitation and administration of rights to press, radio, television and film articles for use on sound and image carriers, through licensing; organization, exploitation and administration of rights to articles in newspapers and periodicals, through licensing; administration, organization and exploitation of transmission rights, retransmission rights, audiovisual rights, mechanical rights and other user rights to radio and television programs and other sound and image productions, through licensing; organization, administration and granting of rights to television formats, television content, television programs, television series, television shows and television game shows, including screenplays and their essential design elements, in particular titles, logos, show concepts, ideas for games, stage scenery, show episodes and interview techniques, through licensing.