Test marketing; surveys and public opinion polls, all for business purposes; information and analysis services, all related to business; pricing surveys; market, marketing, business and advertising research; analysis and testing of advertising and of services; all included in Class 35.

Telecommunications services; provision of publications and information via electronic media; telephone, telex, facsimile transmission, electronic mail and computer network services; all included in Class 38.

Downloadable computer application software for browsers, mobile phones and handheld computers to present and represent semantics of words and phrases for the purposes of curating and providing educational vocabulary resources including, but not limited to electronic dictionaries and thesauri with and without illustrations by using Machine Learning and Natural Language Processing; Downloadable computer programs for teaching languages; downloadable electronic books; downloadable series of fictional books; electronic publications; electronic colouring books, courseware, teaching manuals; personalised language learning software; Language learning APIs for customised teacher tool development; Language learning based games and apps; Language learning APIs for video game companies and other educational partner companies; electronic dictionaries; downloadable children's educational software; downloadable educational software featuring instruction in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable educational software featuring teaching assistance and curriculum development for various disciplines at the elementary, middle school, high school, and higher education levels for use by, mentors, tutors, instructors and others involved in assisting students; downloadable children's educational software for mobile devices; downloadable educational software for mobile devices featuring instruction in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable educational software for mobile devices featuring teaching assistance and curriculum development for various disciplines at the elementary, middle school, high school, and higher education levels for use by mentors, tutors, instructors and others involved in assisting students; prerecorded electronic media featuring instruction in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable podcasts in various disciplines at the middle school, high school, higher education, vocational, and professional development levels; downloadable electronic books, namely, educational workbooks for students, educators, parents, mentors, tutors, and others involved in assisting students featuring various disciplines at the elementary, middle school, high school, and higher education levels; downloadable electronic textbooks featuring various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable electronic textbooks featuring teaching assistance and curriculum development for various disciplines at the elementary, middle school, high school, and higher education subjects for use by parents, mentors, tutors, instructors and others involved in assisting students; downloadable electronic course materials featuring various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable electronic course materials featuring teaching assistance and curriculum development for various disciplines at the elementary, middle school, high school, and higher education levels for use by parents, mentors, tutors, instructors and others involved in assisting students; downloadable electronic publications in the nature of educational assessment materials for use by teachers, administrators, parents, and others in evaluating student performance, assessing cognitive and academic achievement, and preparing test materials for students from early learning through secondary school; downloadable electronic publications in the nature of educational assessment materials for use by students, namely, practice test questions in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; downloadable electronic publications in the nature of test preparation course materials in various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development subjects; Downloadable electronic publications in the nature of assessment materials for use in assessing teachers and administrators in elementary through secondary educational levels; downloadable electronic books and publications in connection with fiction and non-fiction, how-to, and reference books for use by adults offered in the trade markets.

Educational publications, namely, colouring books, courseware, teaching manuals, educational learning cards, flash cards, activity cards, workbooks, textbooks, activity books, story books, puzzle books, printed puzzles, teacher guides, manuals, posters and educational booklets in the field of various disciplines at the elementary, middle school, high school, higher education, vocational, and professional development levels; books; fiction books; dictionaries; Study guides, textbooks, trade books and supplemental materials, tests, practice tests, workbooks and instructional and teaching materials in connection with classes from early learning through post-graduate levels; non-fiction trade and reference books for adults and children; fiction books for adults and children; newspapers; computer program manuals for use in business, home computing and computer training.

Sales promotions at point of purchase or sale, for others; Arranging of contracts for others for the buying and selling of goods; Provision of an on-line marketplace for buyers and sellers of goods and services; Arranging of displays for commercial purposes; Planning and conducting of trade fairs, exhibitions and presentations for economic or advertising purposes; Marketing services; Advertising; Press advertising services; Commercial trading and consumer information services; Business assistance, management and administrative services; Advertising, marketing and promotional services; Procuring of contracts for the purchase and sale of goods; Advice relating to barter trade; Consultancy relating to costing of sales orders; Consulting in sales techniques and sales programmes; Information about sales methods; Mediation of trade business for third parties; Mediation of agreements regarding the sale and purchase of goods; Mediation and conclusion of commercial transactions for others; Negotiation and conclusion of commercial transactions for third parties via telecommunication systems; Negotiation and conclusion of commercial transactions for third parties; Arranging of collective buying; Arranging subscriptions of the online publications of others; Arranging of trading transactions and commercial contracts; Clerical services for the taking of sales orders; Business administration services for processing sales made on the internet; Import-export agency services; Price analysis services; Advisory services relating to the purchase of goods on behalf of others; Price comparison services; Sales management services; Business intermediary and advisory services in the field of selling products and rendering services; Export promotion services; Telephone order-taking services for others; Administrative order processing; Administrative processing and organising of mail order services; Distribution of advertising, marketing and promotional material; Trade show and exhibition services; Rental of sales stands; Market campaigns; Mediation of advertising; Product marketing; Organisation of trade fairs for advertising purposes; Preparation of publicity publications; Preparation of marketing plans; Preparing audio-visual presentations for use in advertising; Preparation of advertising material; Preparation of publicity leaflets; Arranging of presentations for advertising purposes; Arranging and conducting marketing promotional events for others.

Eleemosynary services in the field of monetary donations; Philanthropic services concerning monetary donations; Providing monetary grants to charities; Fundraising and sponsorship; Arranging of funds for overseas aid projects; Investment of funds for charitable purposes; Organising of charitable collections; Arranging charitable collections [for others]; Financial sponsorship; Charitable fundraising by means of entertainment events; Charitable fund raising; Charitable fund raising in view of disaster precautions and prevention; Charitable services, namely financial services; Benevolent fund services; Providing information relating to charitable fundraising; Financial grant services; Arranging of financing for humanitarian projects.