Advertising research, namely marketing research, marketing studies and opinion polling; distribution of goods (particularly leaflets, prospectuses, printed matter and samples) for advertising purposes; negotiation of advertising contracts for third parties; advertising, particularly radio and television advertising, advertising by means of cinematographic films, by the print media, by means of videotext and teletext; public relations; development of marketing concepts; rental of publicity material; rental of advertising films; rental of advertising space, also in electronic form on the Internet; business management; business administration; office functions; systemization and compilation of data in computer databases; updating of data in computer databases; administrative processing of purchase orders relating to goods and services (also for teleshopping offers), particularly acceptance of orders, order processing, transmission of orders, processing of complaints, inquiries and orders; commercial information and advice for consumers (consumer counselling); publication of printed matter for advertising purposes.

Telecommunications; electronic transmission and retransmission of sounds, images, documents, messages and data; telephone services, also via hotlines and call centers; cellular telephone communication; e-mail services; facsimile transmission; news agencies; providing access to databases in computer networks; rental of access time to databases; electronic broadcasting and transmission of cinematographic, televised, radio, videotext or teletext programmes; providing user access to information and information services available on the Internet and on other computer networks; providing access to information about computer games, video games and information about similar products on the Internet; telecommunications via platforms and portals on the Internet, particularly via an Internet portal providing access to information, particularly enabling users to gather material on publishers' products (computing services); consulting services in the field of telecommunications; providing user access to a global computer network (service providers); teleconferencing services; rental of telecommunication facilities; providing telecommunication channels for teleshopping services and electronic market spaces; electronic exchange of messages via chat lines, chat rooms and Internet forums; forwarding messages of all kinds to Internet addresses (Web messaging); providing access to databases.

Entertainment, particularly radio and television entertainment, also via the Internet; consulting services in the field of entertainment, also on the Internet; conducting games on the Internet; film production, television film production, video film production; production of radio, television and audio programmes; drawing up texts (except for advertising purposes), particularly for video and teletext programmes; rental of motion pictures; publication of printed matter (except for advertising purposes), particularly of periodicals, newspapers, books; education; training; sporting and cultural activities.

Technical consultancy; server administration; electronic data storage and data back-up, also in computer databases; computer programming and computer software design; design and creation of homepages and Web pages; hosting computer sites (Web sites); searches and research in databases and on the Internet for computer technology and scientific research; consulting services in the field of telecommunications; provision or rental of electronic storage space (Web space) on the Internet; rental of computer software.

Advertising research, namely sales, market research and public opinion survey; promotional distribution of products, especially of leaflets, brochures, printed matter and samples; mediation of advertising contracts for third parties; advertising, in particular radio, television, cinema, print, videotext and teletext advertising; public relations services; marketing; devising of marketing concepts; rental of advertising material; rental of advertising films; rental of advertising space, including in electronic form on the Internet; business management; business administration; office functions; systematization and compilation of information into computer databases; updating of data in computer databases; administrative processing of purchase orders for goods and services [for teleshopping offers], in particular, order acceptance, order processing, order routing, processing complaints and inquiries and intermediary services relating to order placement; provision of information and consultancy for consumers in trade and business affairs [consumer advice]; publication of printed matter for advertising purposes.

Telecommunications; electronic transmission and retransmission of sound, images, documents, messages and data; telephone services, including through a hotline or call center; mobile radio telephone services; e-mail services; services of press agencies; providing access to databases on computer networks; broadcasting and transmission of film, television, radio, videotext, teletext programs or broadcasts; transmission of digital content via data networks, including streaming and video-on-demand; providing access to information and information services for retrieval from the Internet and from other data networks; providing access to information on the Internet about computer games, video games, and information about products related thereto; telecommunications by means of platforms and portals on the Internet, in particular by means of an online information center for customer service related to publishing products; providing access to a global computer network; teleconferencing services; rental of telecommunications equipment; providing telecommunications channels for teleshopping services and electronic market places; electronic exchange of messages via chat lines, chat rooms and Internet forums; forwarding of messages of all kinds to Internet addresses [web messaging]; providing access to databases; leasing access time to databases.

Entertainment, in particular radio and television entertainment and entertainment via the Internet; entertainment in the form of the provision of digital content over data networks, particularly digital download, digital streaming, video on demand, games on the Internet; advice and information on entertainment, including on the Internet; film production, other than advertising film production; television film production; video film production; production and distribution of radio and television programs for broadcast, via a digital platform; creating texts [other than for advertising purposes], in particular for video and teletext programs; movie rental [film distribution]; publication of printed products [except for advertising purposes], and in particular of magazines, newspapers, books [including in electronic form]; publishing and reporting; education; training; sporting activities; cultural activities.

Technological advice; server administration; electronic data storage and electronic data backup, in computer databases; design and development of programs for data processing; technical development of electronic program guides; design and creation of homepages and websites; server hosting; inquiries and research in databases and on the Internet for the computer technology and scientific research; consulting and information concerning telecommunication technology; providing or rental of electronic memory space [webspace] on the Internet; rental of computer software.