Advertising; business management; business administration; office functions; retail services, retail store services, mail order retail services, catalogue retail services, online and internet retail services, mobile phone retail services, telephone retail services and/or retail services by means of a television shopping channel all in connection with greeting cards, invitations, gift labels and tags, wrapping paper, diaries, stationery, calendars, notelets, photograph albums, bookmarks, address books, organisers, binders and folders, notebooks, pens, pencils, markers, pencil tins, pencil cases, stickers and decalcomanias, gifts, paper hats, erasers, writing sets, table napkins, artists' materials, posters, playing cards, photographs, card games, game cards, adhesives for stationery, jewellery, watches, cuff links, fashion accessories, namely belts, hair bands, hair ties, hair clips, brooches, badges, pins, shoelaces, caps, hats and gloves, small homewares, namely vases, placemats, lamps, candle holders and oil burners, candles, photograph frames, mugs, espresso cups, teapots, clocks, glasses, coasters, small kitchenware, cake stands, toiletries, bath and shower gels, soaps, children's toys and games, soft toys, bath toys, creative kits, educational tools, board games, jigsaw puzzles, keyrings, magnets, mobile phone charms, clothing, footwear, headgear, coats, jackets, dresses, shirts, polo shirts, t-shirts, jumpers, cardigans, lingerie, nightwear, eveningwear, shoes, shorts, skirts, socks, tights, sportwear, suits, blazers, swimwear, beachwear, tops, trousers, jeans, flowers, bouquets, balloons, party decorations, door stops, tea towels, aprons; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase greeting cards, invitations, gift labels and tags, wrapping paper, diaries, stationery, calendars, notelets, photograph albums, bookmarks, address books, organisers, binders and folders, notebooks, pens, pencils, markers, pencil tins, pencil cases, stickers and decalcomanias, gifts, paper hats, erasers, writing sets, table napkins, artists' materials, posters, playing cards, photographs, card games, game cards, adhesives for stationery, jewellery, watches, cuff links, fashion accessories, namely belts, hair bands, hair ties, hair clips, brooches, badges, pins, shoelaces, caps, hats and gloves, small homewares, namely vases, placemats, lamps, candle holders and oil burners, candles, photograph frames, mugs, espresso cups, teapots, clocks, glasses, coasters, small kitchenware, cake stands, toiletries, bath and shower gels, soaps, children's toys and games, soft toys, bath toys, creative kits, educational tools, board games, jigsaw puzzles, keyrings, magnets, mobile phone charms, clothing, footwear, headgear, coats, jackets, dresses, shirts, polo shirts, t-shirts, jumpers, cardigans, lingerie, nightwear, eveningwear, shoes, shorts, skirts, socks, tights, sportwear, suits, blazers, swimwear, beachwear, tops, trousers, jeans, flowers, bouquets, balloons, party decorations, door stops, tea towels, aprons.

Insurance; financial affairs; monetary affairs; real estate affairs; charitable fundraising; charitable collections; financial services relating to charities and fundraising; organisation of collections; health insurance; insurance information; financial information; financial grant services; providing financial grants to organisations and individuals for the purpose of research, treatment and/or prevention of cancer; funding services in the nature of monetary donations for the construction, modernisation or improvement of hospitals, laboratories or research facilities; arranging of funds for overseas aid projects; provision of funding for educational and research posts; provision of financial assistance to patients and their families; fundraising and funding for medicine programs; fundraising services by associations of individuals;  charitable investments; financial sponsorship; fundraising by financial sponsorship; organisation of fundraising activities; online information and database information services relating to fundraising.

Education; providing of training; entertainment; sporting and cultural activities; organisation of sporting and cultural activities; organisation of sporting and cultural activities for charitable purposes; arranging and conducting of conferences and seminars; education services in relation to alleviation, diagnosis, prevention and treatment of cancer; the publication of books, booklets, texts and magazines; developing and conducting educational programs in the fields of health, diet, nutrition, cancer and cancer prevention; provision of recreation facilities; provision of sporting facilities; organisation of quizzes; entertainment services; organisation of balls; organisation of conferences; organisation of sporting events, competitions and tournaments; organisation of extreme fitness challenges and extreme sporting challenges; organisation of competitions; arranging for students to participate in educational activities; organisation of fundraising events; organisation of charity events; organising educational and cultural campaigns and initiatives to raise public awareness in relation to the cure, alleviation, diagnosis, prevention and treatment of cancer, cancer research and its outcomes, charitable work and charitable events, including the aforementioned provided via television and online; educational services regarding cancer research and its outcomes; online information and database information services relating to entertainment, recreation and competitions;  production and presentation of television programmes, films, sound and video recordings; presentation of computer programmes; organisation, production and presentation of shows and audience participation events; game services provided on-line from a computer network; betting services; wagering services; provision of betting services and wagering services on-line via the Internet or from a computer network or database; educational information; health and fitness training; physical education.

Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; laboratory analysis; laboratory research; laboratory services; laboratory testing services; medical laboratory services; research services in relation to the causes, symptoms, diagnosis, treatment and prevention of cancer; genetic research; provision of research facilities; research laboratories; research in relation to medicines and pharmaceuticals; medical research services; design and development of mobile telephone applications (software); production of computer programmes.