Advertising and promotional services; raising public awareness about football; raising public awareness of the history of football; raising public awareness about the geographic landmarks connected with the history of football; raising public awareness of visitor attractions; management of a charity; business and administration services of a charity; sponsorship services (promotion); retail and wholesale services including online retail and wholesale services connected with the sale of football kits, football shoes, football strips, balls, footballs, football memorabilia, football posters, calendars, postcards, gift cards, greeting cards, toys, games and playthings, sporting articles; golf clubs, golf accessories, retail and online retails services connected with the sale of snack foods, cakes, pastries, sandwiches, tea and coffee, ice cream; clothing, footwear and headgear, games toys and playthings, plush toys, animated plush toys; toy vehicles, remote controlled toy vehicles; retail services and online retail services connected with the sale of goods in a gift store; retail services and online retail services connected the sale of goods in a general store; retail services and online services connected with the sale of goods in a convenience store; retail services and online retail services connected with the sale of goods in a visitor attraction gift store; retail and online retail services connected with the sale of paper, stationery and office requisites, stationery products, printed matter, teaching materials, books, autograph books, photographs, paper bags, plastic bags, gift bags, wrapping material and packing paper, periodical publications, calendars, photographic albums, greeting cards, Christmas cards, postcards, diaries, address books, personal organisers in paper form, newspapers, notepads, notebooks, newsletters, leaflets, tour guides, visitor guides, information packs, videos, DVDs pre-recorded media, catalogues, geographical maps, mats for beer glasses, portraits, magazines, visitor attraction programmes, visitor attraction tickets, brochures, stickers, photo cards, photographs, albums, binders, business card holders, packaging, posters, prints, artists' materials, paintings, engraving plates, engravings, paper knives, lithographic works of art, paperweights, pens, pencils, pen and pencil cases, erasers, rulers, pen holders and pen clips, drawing instruments, drawing materials and drawing sets, crayons, paper flags, book markers, chart pointers, stencils, coasters, cheque book and passport holders, table mats and table napkins of paper, removable tattoos (decalcomanias), flags and pennants of paper, document holders, car bumper stickers, tax disc holders, labels, adhesive labels, badges of paper, badges of cardboard, money clips, key rings, key chains, watches, jewellery, clocks, bags, wallets and purses, glassware, water bottles, porcelain, earthenware and ceramic articles, tankards, household and kitchen utensils and containers, domestic utensils, dishes, tumblers, beer holders, mugs, cups and crockery, lunch boxes, water bottles, combs, brushes, piggy banks, drinking flasks, drinking straws, drinking vessels, shoe horns, beer mugs, heat insulated containers for beverages, bottle openers, badges made of glass, coasters, not of paper and other than table linen, portable cold boxes, coolers (ice pails), portable coolers, corkscrews, drinking glasses, flasks, ice buckets, manual mixers (cocktail shakers), pottery, refrigerating bottles, table plates, tableware holders, tableware, shaving brushes, shaving bowls and stands, vases, brushes for pets, food and/or drink containers for pets, napkin holders, rings, dispensers, paper, table linen, ice picks, cutlery, razors; retail services and online services connected with the sale of toiletries, moisturising, cleansing, toning and exfoliating preparations, soaps and perfumery, hair care products including shampoos, conditioners and hair styling products, make up, cosmetics, nail polish, nail products, beauty products, air fresheners, candles, scented candles, hand-held fans, hand sanitisers, covers and cases for mobile phones, laptops and ebook readers, mouse mats and pads, sunglasses and cases therefor, decorative magnets, swimming floats, kickboard flotation devices, surfboards, swim boards, headphones, MP3 players and parts and accessories for mobile telephones, laptops, ebook readers, sunglasses headphones, and MP3 players; retail and online retail services connected with the sale of pins, badges, pennants, costume jewellery, watches, clocks, clothing accessories, accessories for the hair, decorative items for the hair, maps, decalcomanias, bags, belts, purses, wallets and luggage, mugs crockery, coasters, key rings, drinking straws, storage boxes for household use, soft furnishings, mirrors, pictures, picture frames, clothing, footwear, headgear, swimwear, beachwear, hosiery socks, gloves, hats, laces, braces, inflatable for use on the beach or in the pool, foodstuffs and drinks, cereals, breads, confectionery, baking products, bakery products, cakes, biscuits, crisps, chocolates, fruit, salads, prepared meals, desserts, milk, non-alcoholic beverages, coffee, tea, tea infusions, coffee beans, cordials, water, aerated water, beers, larger stout, alcoholic beverages, wines, spirits, alcopops and champagne, vegan and gluten free alternatives or versions of foodstuffs and beverages, cereals, breads, confectionery, baking products, bakery products, cakes biscuits, crisps, chocolates, energy drinks and energy bars; bicycle accessories; loyalty scheme services; information, advisory and consultancy services relating to all of the aforesaid services.

Charitable services, namely financial services; charitable fund raising services; fund raising services; sponsorship services; sponsorship services (financial); financial services; investment services; management of charitable donations (financial); management of financial grants for the purpose of preserving historical landmarks; information, advisory and consultancy services relating to all of the aforesaid services.

Tourist services, tour guide services; visitor attraction services; arranging of tours; booking agency services for travel; arranging of travel, travel courier and guide services; ticket booking and reservation services; consultancy, information and advisory services relating to all of the aforesaid services.

Education, providing of training, entertainment, sporting and cultural activities; information relating to entertainment or education provided on-line; information relating to football provided on-line; sporting services; organisation of sporting events and activities; recreational services; publishing services; arranging and conducting of seminars; organisation of sporting events and competitions; musical concerts; organisation of exhibitions; provision of exhibition and museum facilities; museum services; ticket reservation services; club services; education relating to sports and leisure; presentation of live performances; electronic games services; physical education; training (practical demonstrations); sport camp services; film production; production of radio and television programmes; provision of stadium, conference and exhibition facilities and services; rental of stadium facilities and sports apparatus; presentation of rock concerts; presentation of classical music concerts; consultancy, sports coaching and training services; football coaching and training services; information and advisory services relating to all of the aforesaid services.