Advertising; business management; business administration; office functions; retail and online retail services in relation to the sale of scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, audio recordings on cassette tapes and magnetic media, namely, a full line of audio recordings of fictional and non-fictional books and other writings, on a wide variety of topics, directed towards children, young adults, adults, business persons, businesses, educational, instructional and teaching apparatus and instruments, recorded media, pre-recorded media in any form containing text, audio, video, images, animations, games, databases, digital media and recordings, pre-recorded digital media and recordings, downloadable digital media and recordings, mechanisms for coin-operated apparatus, cash registers, calculating machines, computers, data processing equipment, electronic book readers, portable and handheld electronic devices for transmitting, storing, manipulating, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, electronic communications networks and electronic and mechanical parts and fittings therefore, tablet computers, electronic book readers, audio and video player, electronic personal organizers, personal digital assistants, and global positioning system devices and electronic and mechanical parts and fittings therefore, computer peripheral devices, computer software, computer software for electronic book readers, software related to publishing, computer software and programmes for document creation, production, conversion, recording, indexing, archiving, printing, displaying, viewing, publishing (including electronic publishing), transmission, encryption, management, typography and distribution, computer software development tools for social networking, building social networking applications and for allowing data retrieval, upload, access and management, computer software for authoring, computer software, including software for use in downloading, storing, reproducing and organising audio, video, still and moving images and data, educational software, computer software for accessing, browsing and searching online databases, data synchronization software, application development software, database management software, character recognition software, voice recognition software, electronic mail and messaging software, downloadable and electronic publications, printed publications in electronically readable form, printed publications in machine readable form, downloadable pre-recorded audio and audiovisual content, information, and commentary, e-books, audio books, downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals, and other publications, downloadable electronic publications provided on-line from databases and/or the internet, downloadable digital media and recordings containing sound, images, text, information, signals or software, downloadable electronic publications of books, audio books, magazines, and journals, animated cartoons, weekly publications downloaded in electronic form from the internet databases related to publishing, computer software and hardware for downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications, electronic bulletin boards, apparatus for recording, transmission and reproduction of text, audio, video, images, animations, games, databases, computer software and other data, magnetic, optical and solid-state data carriers containing text, audio, video, images, animations, games, databases, computer software and other data, text, audio, video, images, animations, games, databases, computer software and other data all provided via download from telecommunication networks, mobile phone networks, satellite networks, cable networks, wireless networks, the internet, and/or global computer networks, downloadable cinematographic films webcasts, electronic files, data recordings including audio, video, still and moving images and text, computer, electronic and video games programmes and equipment, mouse mats, video podcasts, podscrolls, animated cartoons, compact disc players, record players, mpeg players, mp4 players, mp3 players, parts and fittings for all the aforesaid goods, paper, cardboard, printed matter, bookbinding material, photographs, stationery, adhesives for stationery or household purposes, artists' materials, paint brushes, typewriters and office requisites (except furniture), instructional and teaching material (except apparatus), plastic materials for packaging, printers' type, printing blocks, printed matter in the field of computers, printed matter in the field of tablet computers, printed matter in the field of multi-media products, interactive products and online services, printed publications, books, printed matter, namely a full line of fiction and non-fiction books on a wide variety of topics, directed towards children, young adults, adults, business persons, businesses, address books, note books, computer handbooks, music books, telephone, address books, comic books, song books, computer hardware publications, publications relating to technology, digital technology and gadgets, publications, printed publications, magazines, newsletters, periodicals, brochures, booklets, pamphlets, manuals, journals, leaflets, greeting cards, advertising and promotional material, catalogues, catalogues relating to computer software, posters, cards, postcards, invitations, diaries, photograph albums, prints and framed prints, notepads, writing instruments and crayons, stickers, transfers (decalcomanias), stamps, personal organisers, pen and pencil holders, computer brochures, computer hardware reference manuals, computer hardware users guide, computer instruction manuals, computer manuals, catalogues relating to musical apparatus and instruments, catalogues relating to telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data, music instruction manuals, music magazines, desk accessories, agendas, diaries, calendars, mounted and unmounted photographs, printed patterns for t-shirts and sweatshirts, display materials, decals and bumper stickers, booklets for sale with audio tapes, calendars, annuals, newspapers, albums, manuals, maps, book covers, book marks, printing sets, prints, pictures, pencil top ornaments, paint kits, tags, gift wrap, gift wrap cards, gift wrap tissue, gift boxes, wrapping paper, note pads, paper napkins and other decorative paper items, paper party goods and paper party decorations, paper tablecloths and table covers, paper mats, embroidery patterns, decorative transfers, rulers, erasers, paper signs, charts, packaging materials, parts and fittings for all the aforesaid goods.