Games; Toys; Electronic games (including video games), except those adapted for use with an external display screen or monitor; Hand-held computer game devices (other than software), except those adapted for use with external display screens or monitors; Games consoles, other than those adapted for use with television receivers only; Parlor games; Board games; Gymnastic and sporting articles (included in class 28), in particular golf balls, frisbees, footballs, handballs, water-polo balls, tennis balls; Playing cards; Decorations for Christmas trees.

Marketing (market research), market research, market analysis; Business and organization consultancy; Arranging commercial transactions, for others; Arranging contracts for the buying and selling of goods for others; Opinion polling; Advertising research; Distribution of goods for advertising purposes; Sales promotion (for others); Arranging of advertising; Advertising, in particular radio, television, cinema, print, videotext, teletext and Internet advertising; Advertising marketing, namely advertising, public relations and marketing, for marketing on the aforesaid media and via the aforesaid media; Telephone order placement for teleshopping; Publication of advertising prospectuses; Production of promotional films; Rental of advertising films; Compilation, systematization and update of data in computer databases; Business management; Business administration; Office functions; Arranging contracts for the time-limited access to databases (for others); Arranging subscriptions for telecommunications services, for time-limited access to databases (for others); Advertising, in particular strategy development and campaign planning; Project and event management, namely planning, performance monitoring and conducting of campaigns, projects and events for advertising purposes; Organisation of trade fairs and exhibitions for commercial or advertising purposes; Advertising, in particular advertising of films on the Internet and proprietary online services; Distribution of catalogues and advertising prospectuses; Computerised file managing; Telephone and/or computerised order placement for Internet shopping or teleshopping services; Auctioneering, including on the Internet; Advertising agency services; Planning and implementation of presentations and other information offers for advertising purposes, information purposes, sales purposes and for communications with customers and interested parties and in particular for publication on the Internet, on other data networks, in online services, and by means of multimedia technologies; Organisation and arranging of multimedia presentations for advertising and/or commercial purposes; Development of advertising concepts; Advertising on electronic online communications networks; Development and creating of advertising concepts; Drafting and publication of publicity texts; Planning of advertising initiatives; Publication of printed matter (including in electronic form), for advertising purposes.

Telecommunications; Broadcasting of film, television, radio, videotext and teletext programmes or transmissions, in particular commercials; Broadcasting of teleshopping programmes; News agencies; Collating and supplying of general information within the framework of press agencies; Sound, image and data transmission by cable, satellite, computer (networks), telephone and ISDN lines, and any other transmission media; Providing access to information stored in databases, including on the Internet, in particular by means of interactive computer systems; Leasing access time to a computer database; Providing access to information on the Internet; Providing online portals; Broadcasting of subscription television programmes, in particular in the form of pay-TV and video-on-demand; Technical providing of access to computer games for accessing and transmission on the Internet, other online services and in comparable media; Telecommunications by means of platforms and portals on the Internet.

Education, providing of training, entertainment, sport and cultural activities; Radio, Internet and television entertainment; Creation and production of radio and television programmes; Publication of printed matter (other than for advertising purposes), in particular catalogues, books, newspapers and periodicals; Production of film, television, radio, videotext and teletext programmes and transmissions (other than for advertising purposes); Film production; Video-tape film production; Recording and television studio services; Organization and presentation of sporting and cultural events; Presentation of live entertainment performances and film festivals; Organisation of exhibitions for cultural or educational purposes; Rental of motion pictures and cinema presentations; Website editing (support services); Production of teleshopping programmes; Organisation of entertainment shows; Conducting games on the Internet, including conducting of computer games and video games (included in class 41); On-line game services (of a computer network); Conducting prize games; Production of audiovisual communication concepts; Distribution of video and computer games.

Licensing of industrial property rights and copyright; Issuing licences for franchising concepts; Licensing of industrial property rights; Film, television and video licensing; Licencing of computer software (legal services); Copyright management; Organisation, administration and exploitation of copyright and intellectual property rights for others through licensing; Organisation, exploitation and administration of television broadcasting rights, in particular rights to the broadcasting of events on television, including sporting events, through licensing; Organisation, exploitation and administration of rights to press, radio, television and film articles for use on sound and image carriers, through licensing; Organisation, exploitation and administration of rights to articles in newspapers and periodicals, through licensing; Administration, organisation and other exploitation of broadcasting, further broadcasting, audiovisual, mechanical and other user rights for radio and television broadcasts and other sound and image productions, through licensing; Organisation, administration and awarding of rights to television formats, television content, television broadcasts, television series, television shows and television game shows, including screenplays and essential design elements therefor, in particular titles, logos, show concepts, ideas for games, stage scenery, show episodes and interview techniques, through licensing.