Toys and playthings for assistance with infant sleep and rest; toys, playthings, plush toys and plastic and silicone character toys incorporating white noise machines; toys, playthings, plush toys and plastic and silicone character toys incorporating sound machines and apparatus and instruments for transmitting sound for assistance with sleep and rest; toys, playthings, plush toys and plastic and silicone character toys incorporating sound machines and apparatus and instruments for transmitting and recording sound, for assistance with sleep and rest; toys, playthings, plush toys and plastic and silicone character toys incorporating sound machines and apparatus and instruments for transmitting and recording sound, diffusers, humidifiers, alarms and timers; cases, covers, attachment clips, parts, fittings and accessories for all the aforesaid goods.

Loyalty, incentive and bonus program services; promotion of goods and services through sponsorship; product demonstrations and product display services; organisation of exhibitions and events for commercial or advertising purposes; organisation of exhibitions and events for trade and advertising purposes; all of the foregoing related to goods for encouraging, managing, tracking, logging, monitoring and assisting with infant and baby care, sleep and rest; retail store services, virtual retail store services, mail order services, wholesale services, online retail store services and temporary and pop-up retail store services in connection with apparatus, including portable apparatus, for the recording, transmission or reproduction of sound or images, all for assistance with sleep and rest, white noise machines, including portable white noise machines, apparatus and instruments for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds for assistance with sleep and rest, apparatus and instruments, including portable apparatus and instruments, for recording voice and sound, and for transmitting sound in the form of white noise, voices, household noises, lullabies and other soothing sounds, for assistance with sleep and rest, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, all incorporating diffusers and humidifiers, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds for assistance with sleep and rest, all incorporating alarms, lights, diffusers and humidifiers, media and audio players, including those which are portable, for emitting soothing sounds to assist with sleep and rest, electronic baby monitoring and listening devices, baby monitors, including video baby monitors, baby alarms, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, all incorporating timers, electric charging cables, charging docks, battery charging apparatus, portable power supplies (rechargeable batteries) and charging appliances, all for use with apparatus and instruments primarily for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, alarms, alarm clocks, radio alarm clocks, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, all incorporating diffusers, humidifiers, alarms, voice and sound recording apparatus, timers and lights, alarms incorporated into sound machines or apparatus for transmitting and recording sound, including white noise, alarm clocks that also transmit sound in the form of white noise, household noises, lullabies and other soothing sounds for assistance with sleep and rest, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, all incorporating diffusers, humidifiers, alarms, voice and sound recording apparatus, timers and lights and incorporated within wearable devices and wearable baby sleepsuits, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, incorporated within wearable devices and wearable baby sleepsuits, night light control apparatus, light and motion sensors as part of apparatus and instruments primarily for transmitting sound for assistance with sleep and rest, light and motion sensors as part of apparatus and instruments primarily for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, white noise machines as sleep trainers, alarm clocks and apparatus and instruments for transmitting sound for use as sleep trainers, apparatus and instruments, including portable apparatus and instruments, for transmitting sound in the form of white noise, household noises, lullabies and other soothing sounds, all incorporating diffusers, humidifiers, alarms, voice and sound recording apparatus, timers and lights, for use as sleep trainers, thermometers, cases, covers, pouches, attachment clips, parts, fittings, and accessories for all the aforesaid goods, software and software applications for use with, and for controlling, all of the foregoing goods, software and software applications for assistance with the care of babies and infants, software and software applications for monitoring, logging, tracking, improving and managing sleep, software and software applications for monitoring, logging, tracking, improving and managing the care of babies and infants, including the ability to track their sleep, feeds, medication, behaviour and nappy changes, software and software applications providing advice, information and recommendations in the fields of sleep, rest, infant and baby care and infant and baby routines, software and software applications for collecting and analysing sleep data and reporting thereon, night lights including portable night lights, night lights and lighting apparatus, including portable versions thereof, all incorporating sound machines and apparatus and instruments for transmitting and recording sound, portable night lights and lighting apparatus incorporating white noise machines, portable night lights and lighting apparatus incorporating apparatus and instruments for transmitting and recording sound, diffusers, humidifiers, alarms and timers, battery powered lighting apparatus incorporating sound machines and apparatus and instruments for transmitting and recording sound, diffusers being parts of lighting apparatus, toys and playthings for assistance with infant sleep and rest, toys, playthings, plush toys and plastic and silicone character toys incorporating white noise machines, toys, playthings, plush toys and plastic and silicone character toys incorporating sound machines and apparatus and instruments for transmitting sound for assistance with sleep and rest, toys, playthings, plush toys and plastic and silicone character toys incorporating sound machines and apparatus and instruments for transmitting and recording sound, for assistance with sleep and rest, toys, playthings, plush toys and plastic and silicone character toys incorporating sound machines and apparatus and instruments for transmitting and recording sound, diffusers, humidifiers, alarms and timers, and cases, covers, attachment clips, parts, fittings and accessories for all the aforesaid goods; information, advisory and consultancy services in relation to the foregoing.