Advertising; Sponsoring in the form of advertising; Marketing services; Information services in the field of marketing and advertising in oral and written form, including by means of print media and electronic media; Marketing; Organisational consultancy in the field of marketing and advertising; Statistical evaluations of marketing data; Market research; Market analysis; Research services relating to advertising; Opinion polling; Distribution of catalogues, mail-shots and goods for advertising purposes, radio, television and cinema advertising, public relations, sales promotion, brokerage of commercial transactions, for others; Computerised file management; Arranging of contracts in relation to access to different communications networks; Organisation of trade fairs and exhibitions for commercial or advertising purposes; Arranging and conducting; Multimedia presentations for advertising and/or commercial purposes; Marketing of advertising time on television through arranging and rental of advertising time; Business and organisational consultancy; Advertising, in particular radio, television, cinema, print, videotext and teletext advertising; Advertising marketing through arranging and rental of advertising time and advertising space, in particular in the aforesaid media and via the aforesaid media; Arranging of advertising contracts and rental of advertising space and time, in particular in the aforesaid media or via the aforesaid media; Publication of prospectuses (advertising prospectuses); Production of promotional films; Rental of advertising films; Production of teleshopping programmes; Telephone order placement for teleshopping; Arranging advertising time in all relevant media; Business management; Business administration; Office functions; Consultancy relating to business organisation; Typing; Secretarial services; Business consultancy and advisory services; Business consulting services; Management of business interests, for others; Development of advertising concepts, in particular for marketing goods and services via worldwide electronic networks, in particular the Internet and other electronic communications media; Arranging contracts for the buying and/or selling of goods and/or the providing of services; Electronic commerce provider services, namely order placement and order delivery service as well as invoice management for electronic ordering systems; Dissemination of advertising on an online electronic communications network, In class 35; Research in relation to goods and services offered via computer, for others; Auctioneering on the Internet; Operating electronic markets on the Internet including conducting exchange markets, by arranging contracts online for both the purchase of goods and the provision of services; Call centre services, Namely order acceptance and order placement (office functions); Telephone answering for unavailable subscribers; Planning services for advertising; Rental of advertising space on the Internet (banner exchange); Talent promotion through organisational assistance; Issuing of customer cards and membership cards without credit and payment functions; Collating, systematic ordering and updating of data in information databases; Collating, systematic ordering and updating of data in databases; Organisational consultancy and handling of complaints via a hotline (office functions); Arranging of contracts, for others, for the providing of services in the field of events and sporting and leisure activities; Production of television and radio advertising broadcasts, including associated prize game broadcasts for advertising purposes; Compilation and systemisation of billing data in computer databases; Compilation, systemisation and updating of data in computer databases; Online provider services, namely electronic collating of information, texts, drawings and images in computer databases (included in class 35); Public relations in the form of making appeals for donations and funds (fundraising).

Production, presentation and rental of films, video films and other television programmes; Film and recording studios, namely recording of data, speech, text, audio and image recordings on sound, image and data carriers of all kinds, and of video games (computer games); Demonstration and rental of video and/or audio cassettes, tapes and discs and video games (computer games); Rental of television receivers and decoders; Educational instruction; Entertainment; Sporting and cultural activities; Provision of radio and television entertainment services; Organisation and presentation of sports events, shows, quizzes and musical events and organisation of competitions in the fields of entertainment and sports, also for recorded programmes or live broadcasts on radio or television; Arranging of competitions in the fields of training, education, entertainment and sports; Arranging and conducting of beauty contests; Talent promotion through the providing of training; Correspondence courses; Publication of books, magazines and other printed matter and electronic media relating thereto, other than for advertising purposes; Organisation of and conducting concert, theatre and entertainment events and sports competitions; Production of film, television, radio, interactive videotex and videotext programmes or transmissions, production of films and video films and other video and audio programmes of an educational, instructional and entertaining nature, including for children and young people; Production, showing and rental of sound and image recordings on video and/or audio cassettes, tapes and discs; Theatrical performances, music performances; Cultural, artistic, recreational and sporting activities, including the arranging thereof, included in class 41; Arranging and conducting of cultural, entertainment and sporting events and congresses, seminars, lectures and multimedia presentations (for instructional and entertainment purposes); Services of a publishing house (excluded printing services); Production of web-TV programmes, interactive programmes and Internet TV programmes; Online entertainment, in particular via computer networks, namely the Internet; Providing of training; Sports schools; Physical-education services; Sports promotion (through providing of training and courses), included in class 41; Political education; Arranging and conducting of congresses; Advance sale of tickets for sporting and entertainment events; Ticket and seat reservations and advance sale of tickets for concerts, shows and other entertainment events and sporting events; Booking and reservation services for cultural and sporting events; Information in relation to sporting and entertainment events via a hotline; Sports agencies, namely organisation of sporting events, training and sporting competitions, in particular with the participation of prominent athletes; Editing of written texts; Operating facilities for children, young people and adolescents for leisure purposes, in particular in the field of sports; Arranging of services for sporting and leisure activities; Promotion of training in the sports sector by means of consultancy in relation to training and instruction, included in class 41; Conducting of events for the promotion of sports, training and education, international understanding, violence prevention and charitable projects, included in class 41; Providing of training and education for children and young people, in particular through sporting, educational and cultural events; Conducting of information and action events, competitions and seminars and congresses, in particular in the field of sports, training and education, international understanding and violence prevention, included in class 41; Conducting of sporting, educational and cultural events for promoting the integration of foreign citizens, international understanding and tolerance, and for fighting against racism, discrimination and violence, included in class 41; Conducting of events to support children and young people and for supporting people with disabilities and those in need, included in class 41; Development of educational concepts in relation to economic, professional business and organisational know-how for franchising concepts.