Retail services connected with the sale of tobacco-free cigarettes for medical purposes, coils of metal, USB adapters, chargers, batteries, portable charging cases, cotton fibres, personal vaporisers and electronic cigarettes, tobacco free cigarettes, inhalers for use as an alternative to tobacco cigarettes, tobacco substitutes, refill cartridges for electronic cigarettes, electronic cigarette cases, electronic cigarette boxes, pipe cleaners for vaporisers, flavourings and solutions for vaporisers and electronic cigarettes, liquid nicotine solutions for use in electronic cigarettes, parts and fittings for electronic cigarettes, parts and fittings for vaporisers; market research services; market research studies; market research and analysis; market research data collection services; business advisory services; business assistance, management and administrative services; administration in business affairs of franchises; business assistance relating to the establishment of franchises; business assistance relating to the operation of franchises; assistance in franchised commercial business management; assistance in product commercialisation, within the framework of a franchise contract; advertising, marketing and promotional consultancy, advisory and assistance services; providing consumer product advice and information; organisation of exhibitions for promotional purposes; loyalty scheme services; administration of loyalty rewards programs; customer loyalty services for commercial, promotional and advertising purposes; loyalty, incentive and bonus program services; information, advisory and consultancy in connection with all of the aforesaid services.

Design, maintenance, development and updating of computer software; Design and development of computer game software and virtual reality software; Development of video and computer games; Computer programming; Computer software design; Installation of computer software; Maintenance of computer software; Updating of computer software; Providing temporary use of non-downloadable software applications accessible via a web site; Electronic data storage.

Clothing; footwear; headgear; costumes; cultural and historical costumes; theatrical costumes; fancy dress costumes; Viking themed adult dress-up costumes; Viking themed children’s dress-up costumes; Viking helmets (costume); folk costumes; period dress costumes; Viking garments (clothing); printed T-shirts; hoodies; belts (clothing); braces for clothing (suspenders); earmuffs (clothing); gloves (clothing); hand warmers (clothing); headbands (clothing); hoods (clothing); leather belts (clothing); mitts (clothing); muffs (clothing); veils (clothing); wristbands (clothing); wraps (clothing); wristlets (clothing); reproduction Viking garments (costume); reproduction Viking headwear (costume); reproduction Viking footwear (costume); cosplay costumes; parts, fittings and components for all the aforesaid goods.

Games and playthings; toys; novelty toy souvenirs; novelty Viking-themed toys; toy swords; toy shields; toy helmets; costume masks; puzzles; jigsaws; computer game toys with LCD screens which feature animated cartoons, animated stories and sound effects; puppet theatres [playthings]; quiz games; board games; game cards; playing cards; card games; action figure toys; fantasy character toys; toy human characters; gymnastics and sporting articles; sports equipment; decorations for Christmas trees; parts, fittings and components for all the aforesaid goods.

Advertising, promotional and publicity services; advertising, including promotion, of products and services of third parties through sponsoring arrangements and licence agreements; direct mail advertising; marketing services; production of radio and television commercials; distribution of samples and promotional items; rental of advertising space; rental of advertising space and time on advertising media and online; newspaper and periodical subscription services; sales promotion (for others); online advertising on computer networks; public relations services; business administration and organisation services; agency and management services for performing artists; procurement services relating to entertainment and educational events; procurement of goods and services on behalf of others; administration of the business affairs of franchises; business consultancy and advisory services; business advice, consultancy and assistance relating to franchising; provision of assistance [business] in the establishment of franchises; provision of assistance [business] in the operation of franchises; administration of membership schemes; providing on-line registration services for club membership; arranging of subscriptions to a membership club; information, advice and consultancy services in relation to all the aforesaid; retail and online retail services in relation to the sale of sound and video recordings, music recordings, digital recordings of live performing arts and entertainment, visual recordings and audiovisual recordings featuring music, animated stories, animated cartoons, animated films, plays, musical theatre productions, films, and TV series, pre-recorded plays, pre-recorded musical theatre productions, pre-recorded films, pre-recorded TV series, pre-recorded animated stories, pre-recorded animated films, pre-recorded animated cartoons, pre-recorded videotapes, records, compact discs, mini discs, laser discs, digital video discs, audio cassettes, video cassettes, video tapes, compact discs, magnetic tape, computer software and firmware, computer multimedia products, magnetic and optical programmes bearing media, floppy discs, CD-ROM, interactive compact discs, downloadable books, downloadable children’s interactive educational books, downloadable series of children’s books, downloadable podcasts, downloadable blogs, downloadable films and TV series, downloadable animated films and cartoons, downloadable recordings of theatre productions, downloadable teaching and educational resources and materials, downloadable webinars, downloadable publications, downloadable audio files, downloadable multimedia files, downloadable text files, downloadable e-books, downloadable guides, downloadable videos, downloadable sound recordings, downloadable images, talking children’s books, recorded children’s educational software, computer software, computer games, video games, interactive games, electronic games, mobile applications, electronic cards, downloadable calendars, mobile telephone covers, cases and accessories, Viking helmets (protective headgear), printed matter and publications, printed books, printed children’s books, children’s pop-up books, personalised books for children, children’s activity books, children’s colouring books, children’s art and crafts kits, painting sets for children, pencil cases for children, modelling clay for children, stationery, writing materials, writing implements, stickers, transfers (decals), stickers for windows, stencils, wall posters, wall charts, wall murals, art prints, wall art, leather and imitations of leather (clothing), animal skins and hides, trunks, travelling bags, handbags, rucksacks, backpacks, sports bags, wallets and purses, umbrellas, parasols and walking sticks, household or kitchen utensils and containers, articles made of ceramics, glass, porcelain or earthenware, swizzle sticks, ice buckets, ice moulds, insulating flasks, hip flasks, bottle holders and carriers, bottle coolers, wine coolers, bottle openers including corkscrews, decorative boxes for household and personal use, lunch boxes, cups, mugs, travel mugs, jugs, goblets, drinking containers, drinks bottles, reusable water bottles [sold empty], decanters, crockery and decorative articles, cocktail shakers, drinking flasks of precious metals, flasks, napkin rings, coasters, tableware, sets of tableware, salvers, bowls, key rings, bedding, pillowcases, duvet covers, cushion covers, clothing, footwear, headgear, costumes, cultural and historical costumes, fancy dress costumes, Viking-themed adult dress-up costumes, Viking themed children’s dress-up costumes, printed T-shirts, reproduction Viking garments (costume), reproduction Viking headwear (costume), reproduction Viking footwear (costume), toys, games and playthings, novelty toy souvenirs, novelty Viking-themed toys, toy swords, toy shields, toy helmets, costume masks, puzzles, jigsaws, computer game toys with LCD screens which feature animated cartoons, animated stories and sound effects, puppet theatres [playthings], quiz games, board games, game cards, playing cards, card games, action figure toys, fantasy character toys, toy human characters, gymnastics and sporting articles, sports equipment, Viking-themed decorations for Christmas trees.

Education; providing of training; entertainment; sporting and cultural activities; entertainment services provided for children; entertainment services relating to Viking history; organisation and hosting of arts, historical and cultural events; festival services; organisation, promotion, production, management, hosting, staging and conducting of live shows, gigs and performances, music performances, musical events, musical shows, musical concerts, festivals, pageants, entertainment events, event roadshows, performance arts, literature, recitals, dance, comedy, theatre, street theatre, children's theatre, poetry, sports, circus entertainment and outdoor arts; organisation, promotion, production, presentation, management, staging and conducting of Viking themed festivals and events for educational, cultural or entertainment purposes; providing entertainment and education in the field of Viking history rendered through living villages and theme parks; performance arts and musical entertainment services; organisation and hosting of Viking themed children’s parties; providing entertainment and education by or relating to television, radio, film, podcasts, music, sport, video and theatre; radio entertainment; entertainment in the nature of animated and live action television series; production of animated motion picture entertainment; animated musical entertainment services; musical productions; productions of plays; directions of plays and musicals; recording studio services; production, direction, performance, presentation, preparation, distribution, syndication, networking and rental of plays and theatre productions, musicals, television shows, television series, films, podcasts, radio programmes, and of sound, image and video recordings; entertainment relating to live and recorded television and radio appearances, podcasts, and audience participation events; arrangement and booking of entertainment, entertainers and performers; presentation of live performances; entertainer services; entertainment agency services; entertainment in the nature of theatre productions; theatre production and performances; film, music, video and theatre entertainment services; provision of recreational and entertainment facilities; hiring of audio and/or visual equipment; production of television, film, radio and music programmes and recordings; production of audio recordings; training, instructional and educational services; organisation, arranging, hosting, provision and conducting of live workshops, classes, masterclasses, tutorials, demonstrations, presentations, seminars, webinars, training programs, and training courses for cultural, historical, educational and entertainment purposes; organisation and hosting of conferences, conventions, exhibitions, meetings, congresses, festivals, roadshows, and symposia; guided tours of historical sites for educational purposes; workshops in the field of Viking history and culture; school enrichment programs in the field of history; providing education in the field of Viking history rendered through live theatre performances; Viking themed education and training services including classes, workshops, demonstrations, staged events, live performances, audience participation events, shows and tutorials covering subjects such as face painting, hair braiding, fire dancing, axe throwing, archery, catapulting, crossbows, ceremonials, live shows featuring birds of prey, jewellery casting, horn carving, willow weaving, leatherworking, tablet weaving, calligraphy, runes, chainmail, and art; provision of museum facilities for presentations and exhibitions; cultural activities and events; gallery services; arranging and conducting of Viking themed competitions; creation [writing] and production of podcasts and vlogs; providing entertainment in the form of podcasts; creation [writing] of educational content in the form of podcasts; publication of printed matter, books, magazines, literature, printed training materials in the field of Viking history; publishing e-books and audio books in the field of Viking history; services relating to electronic publications; providing online interactive children’s stories; provision of a website featuring information in the field of Viking history; development and dissemination of educational materials and courses of instruction in history; production of films; cinematographic film editing; musical publishing services; musical and visual entertainment provided on-line from a computer database or the Internet; electronic games services provided by means of the Internet or other on-line services; ticket booking and reservation services; booking agency services for event tickets; rental of equipment for performing any of the aforesaid services; provision of information, advisory and consultancy services relating to any of the aforesaid services including such services provided on-line from a computer database or the Internet.