Retail services, and wholesale services, the foregoing all connected with the sale of butter, buttercream, cheese and cheese products, cheese snack foods, prepared cereal snacks, cheese flavoured biscuits, savoury biscuits and spices; the bringing together for the benefit of others of a variety of butter, buttercream, cheese and cheese products, cheese snack foods, prepared cereal snacks, cheese flavoured biscuits, savoury biscuits and spices enabling customers to conveniently view and to purchase those goods from a mail order catalogue, by means of telecommunication or via an internet website all specialising in the aforesaid goods; advertising, marketing and promotional services; distribution of advertising, marketing and promotional material; marketing campaign services; promotion of products; advertising and promotion using social media platforms; product demonstration services and advisory and consultancy services in connection with all the aforesaid services; none of the aforementioned services relating to beverages, tea, coffee, chocolate based beverages, textiles, tableware, candlesticks, cutlery, or crockery.

Cutlery; electronic razors, razors; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Computers, computer software; computer games software and programmes; apparatus and instruments for recording, transmission or reproduction of sound or images; magnetic and digital data carriers; magnetic and electronic phone cards; credit cards, smart cards; records, videos, video games, video cassette recorders; cameras and photographic apparatus and instruments; calculators; telephones; audio visual teaching apparatus, binoculars, telescopes, cases for photographic apparatus; compact discs, computer discs, computer disks, CD-ROMs; televisions, electrical and electronic domestic appliances, publications in electronic form supplied by CD-ROM, publications in electronic form provided by databases, publications in electronic form provided on the Internet; spectacles and contact lenses, sunglasses; protective and safety helmets including cricket helmets, wrist, elbow, leg and knee pads for protection; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Jewellery, watches, horological and chronometric instruments, cuff-links, tie-pins, lapel badges, precious stones, badges of precious metals, keyrings and fobs, cups made of precious metal; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Paper, card, cardboard and goods made from these articles/cardboard articles; stationery; printed matter or publications; books, score books; promotional material; tickets, flyers, programmes; almanacs, photographs, plastic bags, wrapping material, periodical publications, calendars, photographic albums, catalogues, geographical maps, mats for beer glasses, portraits, office requisites, pens; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Articles made from leather and from imitation leather, bags and holdalls, rucksacks, backpacks, cricket bags, luggage, wallets and purses, umbrellas, walking sticks, keycases, garment bags for travel, trunks; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Glassware, porcelain, earthenware and ceramic articles, tankards, household and kitchen utensils and containers, combs, piggy banks, drinking flasks, shoe horns, electric toothbrushes, silver and gold tankards, hip flasks made of precious metal; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Towels, bath towels, beach towels, face towels, tea towels; bed sheets, bed covers, bedspreads; covers for cushions, duvets, mattresses and pillows; textile covers (loose) for furniture; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Clothing, headwear, footwear, t-shirts, sweatshirts, articles of outer clothing, jackets, jerseys, ties, pullovers, scarves, trousers, socks, shirts, sweaters, pants, sports jerseys, jumpers, track suits, training shoes, cricket shoes, cricket tops, cricket whites, cricket caps, hard hats, cricket hats, articles of sports clothing, waterproof clothing, sunvisors, headbands, sweatbands, braces, pyjamas, bibs made of textile material, baseball caps; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Games, toys and playthings; sporting articles; balls for sport; teddy bears; playing balls, balloons; gymnastic and body training apparatus, body building apparatus; equipment and apparatus for use in the game of cricket including cricket balls, cricket pads, cricket boxes, crickets bats, cricket nets, cricket wickets, cricket stumps, protective padded articles for use in playing the game of cricket; gloves for games; hand held computer games; playing cards; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Milk, milk beverages, dairy products, nuts, crisps, salted snack foods, snack foods, dried and cooked fruits and vegetables; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Beverages included in Class 30; confectionery, preparations made from cereals, bread, pastry and confectionary; snack foods, ices, sandwiches; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Beer; mineral and aerated waters and other non-alcoholic drinks; fruit juices and fruit drinks; syrups and other preparations for making beverages; but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Alcoholic beverages, whisky, wines, liqueurs, champagne, cocktails and spirits (beverages); but not including any of the aforesaid goods relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Advertising, marketing and promotional services, advertising by use of virtual billboards and computer generated signage, business management services relating to sport; arranging and conducting exhibitions; information, advisory and consultancy services relating to the foregoing, including online information, advisory and consultancy services provided by means of a computer database or by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Insurance, banking services, credit card services, accident insurance, debentures, securities, credit services; electronic banking; Internet banking; information, advisory, consultancy and broker services relating to the foregoing, including online information, advisory, consultancy and broker services provided from a computer databases by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Radio, television and cable television broadcasting, transmission of radio and television programmes, teletext services, telephone and telecommunication services, computer aided transmission of messages and images, electronic mail, transmission of messages, facsimile service; information, advisory and consultancy services relating to the foregoing, including online information, advisory and consultancy services provided by means of computer databases or by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Travel agency and holiday booking services; arranging tours, transport; arrangement, organisation and reservation of travel including sports travel; information and consultancy services relating to the foregoing, including online information and consultancy services relating to the foregoing provided by means of computer databases or by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Television entertainment services; arrangement, organisation and management of television entertainment; sport television programming services; sporting services; organisation of sporting events and activities; recreational services; publishing services; arranging and conducting of seminars; club services; physical education, sport and physical education training (practical demonstrations), sport camp services, education relating to sports and leisure; organisation of sporting events and competitions; organisation of exhibitions; film production; provision of museum facilities; performances, performance of music and music concert services; provision of stadium facilities and services, rental of stadium facilities and sports apparatus; provision of games by means of a computer based system; information, advisory, consultancy and booking services relating to the foregoing, including online information, advisory, consultancy and booking services provided from a computer database or by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Art work design; photographic services; operation and maintenance of web sites relating to cricket; information, advisory and consultancy services relating to the foregoing, including online information, advisory and consultancy services provided from a computer database or by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Restaurant and catering services; hospitality services (accommodation), hospitality services (food and drinks); travel agency services for booking accommodation, rental of rooms; provision of conference and exhibition facilities and services; information, advisory, consultancy and booking services relating to the foregoing, including on-line information, advisory, consultancy and booking services provided from a computer database or by means of web pages on the Internet; but not including any of the aforesaid services relating to rugby football or the British and Irish Lions rugby team; all being related to or for the promotion of cricket.

Golf bag carts;Golf bag trolleys;Golf bags;Golf bags, with or without wheels;Golf bags with or without wheels;Golf ball markers;Golf ball retrievers;Golf balls;Golf club bags;Golf club covers;Golf club grips;Golf club head covers;Golf club heads;Golf club shafts;Golf clubs;Golf flags [sports articles];Golf gloves;Golf irons;Golf mats;Golf practice apparatus;Golf practice nets;Golf putters;Golf swing alignment apparatus;Golf tee bags;Golf tees;Golf training aids;Golfing gloves.

Tour organising;Tour organizing;Travel and tour ticket reservation service;Travel and transport reservation services;Travel arrangement;Travel arrangement and reservation services;Travel arrangement services;Travel arrangements;Travel organisation;Travel organization;Travel reservation;Travel reservation and booking services;Travel reservation services;Travel reservations.

Golf caddie services;Golf courses;Golf driving range services;Golf facilities (Providing -);Golf fitness instruction;Golf tournaments (Organising of -);Golf tuition;Golfing facilities (Provision of -);Services for the organisation of sports events;Special event planning;Special event planning consultation;Sporting activities;Sporting and recreational activities;Sporting competitions (Arranging of -);Sporting competitions (Organising of -);Sporting event organization;Sporting services;Sports coaching;Sports coaching services;Sports competitions (Organising of -);Sports events (Timing of -);Sports information services;Sports instruction services;Sports officiating;Sports training;Sports tuition;Sports tuition, coaching and instruction.

Class 42: Testing, analysis and evaluation of the goods and services of others for the purpose of certification; cattle inspection and certification services; storage of information and data provided online from a computer database or from the Internet (including websites).

Electronic learning toys; toys.

Retail or wholesale services connected with the sale of books, printed matter, instructional and teaching material, wrapping and packaging material, music, videotapes, audio cassettes, dvds, compact discs and electronic goods, namely smartphones, hand held computers, computers, mp3 players and robots; provision of computerised on-line searching for ordering, delivery and transportation of consumer goods.

Software as a service, namely cloud-based software allowing the user to create, amend and customize printed matter and instructional and teaching material, all relating to language and the use of language;  application service provider services featuring software in the field of teaching and learning languages.