Issuance and redemption of tokens, points and vouchers as a reward for customer loyalty; providing customers with inducements and incentives (primarily in the nature of credits, payments and transfers in the form of money, economic value or points) for promotional, incentive and/or loyalty programmes; providing discounts and other rebates as part of a customer loyalty scheme and/or programme; financial services relating to organisation, operation and supervision of incentive schemes, customer loyalty, business incentive and business loyalty schemes; financial risk management in relation to fixed fee loyalty or incentive schemes; charitable fundraising; accommodation letting agency services; information, advisory and consultancy services relating to all the foregoing.

Advertising, marketing, and promotion services; Business management; Business administration; Office functions; Secure or non-secure telecommunications services, namely the electronic storage of digital data, photographs, audio files, data, information and image signals; The bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from an Internet web site specialising in the marketing of computer and video games and related entertainment products or by means of telecommunications; providing computerised on-line search and ordering services for merchandise related to computer game, video game, or interactive multimedia software; organization and maintenance of subscription services for others; operation and maintenance of a membership organization for retail discounts, promotions, and order tracking; promoting the goods and services of others; retail store and online retail store services in relation to video and computer game subscriptions, virtual reality game subscriptions, electronic handheld game units, electronic handheld video games, computer games, video games, and computer and video game apparatus, video output games, interactive computer and video games; retail store services in relation to video and computer game subscriptions, virtual reality game subscriptions, electronic handheld game units, electronic handheld video games, computer games, video games, and computer and video game apparatus, video output games, interactive computer and video games, provided via the internet and other computer electronic and communications networks; retail store services for computer, electronic and entertainment products, namely, electronic handheld game units, electronic handheld video games, computer games, video games, computer and video game apparatus. video output games, interactive computer and video games, personal digital assistants, electronic organizers, electronic notepads, electronic book readers, radios, radio transmitters, and receivers, facsimile machines, cameras, batteries, televisions, television receivers, television monitors, set top boxes, audio, audiovisual and home and portable entertainment systems and devices, computer software provided via the internet and other computer, electronic and communications networks; subscription services, namely, providing subscriptions to text, data, image, audio, video, and multimedia content, provided via the Internet and other electronic and communications networks; online retail services for downloadable pre-recorded text, data, image, audio, video, and multimedia content for a fee or pre-paid subscription, via the Internet and other electronic and communications networks; information, advisory and consultancy services in relation to the aforesaid.

Telecommunications; Secured or not secured telecommunication services, such as transmission, storage and passing on of digital data, light, sound, data, information and image signals, as well as providing and making available the (tele)communication infrastructure necessary for this, including cable, radio networks and satellite networks; telecommunication and (wireless) data communication, by means of multimedia or otherwise, including videotext, the internet, GSM and wireless application protocols (WAP); wireless transmission of digital data; communication by way of computer terminals; telecommunication services for the communication with vehicles and other means of transport; rental of telecommunication apparatus; wireless transfer of digital data; electronic transfer of data and documents via computer terminals; rental of telecommunications equipment and apparatus; Telecommunications services; providing on-line chat room for transmission of messages among computer users concerning topics of entertainment, sports, and computer games; providing on-line electronic bulletin boards for transmission of messages among computer users concerning topics of entertainment, sports, and computer games; Transmission of immersive videos, movies, pictures, images, text, photos, games, user-generated content, audio content, and information via the Internet; Delivery of digital content by telecommunications; broadcasting of music and videos, providing access to digital entertainment web sites on the internet; streaming of audio and video material on the internet; streaming of video material on the internet; providing access to digital music websites on the internet; providing access to MP3 websites on the internet; webcasting services; audio and video broadcasting; broadcast services; music broadcasting; video broadcasting; video on demand transmissions; video broadcasting; narrowcasting; podcasting; interactive narrowcasting; music narrowcasting services; video narrowcasting services; music on demand transmissions; video on demand transmissions; providing access to digital entertainment content websites on the internet; Streaming of data; streaming of video material on the Internet; streaming of audio, video, audiovisual, video game, data, and software applications material on the Internet; communications services, namely, transmitting streamed sound and audiovisual recordings via the internet; electronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audio material on the internet; streaming of audio, visual and audiovisual material via a global computer network; audio and video broadcasting services over the internet; transmission of sound, video and information; communications services, namely, transmitting streamed sound and audiovisual recordings via the internet and matching users for the transfer of music, video and audio recordings via communication networks; providing on-line chat rooms and electronic bulletin boards for transmission of messages relating to computer and videos games among players of computer and video games; providing on-line access to computer networks, computer databases, the internet, virtual worlds and libraries of text, graphics and audio-visual and multimedia information; information, advisory and consultancy services in relation to the aforesaid. .

Education; Providing of training; Entertainment; Sporting and cultural activities; Development, production, distribution, and presentation of multimedia entertainment content; providing non-downloadable computer games, electronic games, interactive games, and video games; entertainment provided via the Internet; on-line gaming services; providing on-line computer games, multi-player matching services, and on-line entertainment in the nature of tournaments, fantasy sports leagues, game shows; providing on-line information in the field of computer gaming entertainment; providing on-line electronic bulletin boards for transmission of messages among computer users concerning topics of entertainment, sports, and computer games; providing on-line electronic publications (not downloadable); providing games by cellular telephone communication; providing games by or for use on cellular telephones; production of film, television and radio programmes, transmissions, film and television entertainment; Publication of on-line journals and blogs featuring user-defined content; electronic publishing services, including publication of digital media in the form of electronic magazines via global computer and communications networks; entertainment services, including providing temporary use of non-downloadable interactive multiplayer and single player games played via global computer and communication networks; information, advisory and consultancy services in relation to the aforesaid.

Scientific and technological services and research and design relating thereto; Industrial analysis and research services; Professional consultancy relating to technology; computer services; provision of technical support in the fields of computer, video and interactive game software, computer game hardware and on-line computer games; Design and development of computer hardware, software, peripherals, and computer and video games; consultancy in the design and development of computer hardware; computer software consultancy; computer programming; providing online non-downloadable software; Design and development of computer game software and virtual reality software; Development of virtual reality software; providing search engines for obtaining data via the internet and other electronic communications networks; electronic data storage services; cartography and mapping services; hosting on-line web facilities for interactive game play; computer services in the nature of customised web pages for featuring game player information, including information regarding a player's identity and the player's preferences; hosting video and computer games or parts of video or computer games created by others on a computer service for a global network; Design and development of computer hardware and software; Software development (design); updating of software; maintenance of computer software; design of computer systems; software as a service (SaaS); software installation; software consultancy; research and development of new products for others; Computer services; research, design and consultancy services in the computer field; computer software development and consulting services and online services in the field of software development management; computer programming; installation, support and maintenance services for computer software; computer services including search engine services and the providing of downloadable software; Consultancy in the field of computer software design; Computer software development in the field of mobile applications; Computer software development and computer programming development for others; Cloud computing and seeding; research and development in the field of the electronic industry; research and development in the field of information technology; development and design of navigation systems, route planners, e-cards and digital dictionaries; computer software and hardware design; development and design of software for use with navigation systems and route planners and with electronic maps and digital dictionaries; development and design of software for the provision of travel based information and loyalty services which can be played to generate contributions towards travel costs, which will be interpreted via algorithms; providing temporary use of non-downloadable software which provides geographical, map image and trip routing data obtained with the aid of a Global Positioning System (GPS) in order to enable third parties to come to an accurate location or orientation; development and design of navigation systems, route planners, electronic maps and digital dictionaries; computer software and hardware design; development and design of software for use with navigation systems, route planners and the use of electronic maps and digital dictionaries; development and design of telecommunication and data communication services and networks development and design of telecommunications and data communications services and networks; information, advisory and consultancy services in relation to the aforesaid.

Advertising, marketing and promotional services; Trade show and exhibition services; Distribution of advertising, marketing and promotional material.

Exhibition services for entertainment purposes; Museum facilities (Providing -) [presentation, exhibitions]; Conducting of exhibitions for educational purposes; Organization of exhibitions for cultural or educational purposes.

Providing food and drink.