Software application for communication devices and media players for use in accessing, streaming and viewing audio-visual and multimedia content; electronic images; electronic sound, audio and video recordings and content; podcasts; audio and video recordings featuring sports and entertainment; downloadable audio and video recordings featuring sports and entertainment via global communication network and video-on-demand service; downloadable computer software featuring digital trading cards; software; video games software ; Software relating to sporting content, events and entertainment; protective headwear, masks, clothing and footwear; downloadable game software; video game software; computer software; downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; electronic publications; electronic books and magazines featuring mixed martial arts, sports and entertainment recorded on computer media; ear phones; headphones; smart watches; smart wristbands; portable media player; memory cards; computer storage devices, namely, blank flash drives and hard drives for computers; mousepads; protective covers and cases for cell phones and portable media players; mouth guards for sports; head guards for sports; protective helmets for sports; eyewear; eyeglasses; sunglasses; decorative refrigerator magnets; cinematographic and television films, namely, motion picture films in the nature of sports; pre-recorded dvds featuring sports; interactive video game programs and computer game cartridges; downloadable software being digital collectibles in the nature of video clips, photographs, music, data, statistics, and graphics relating to sports and entertainment, represented by non-fungible tokens (nfts); electronic trading cards; virtual merchandise, avatars, avatar skins, downloadable virtual goods, namely, virtual worlds, digital clothing, footwear, headwear, eyewear, bags, clothing accessories, gaming equipment, home decor, general house wares, furniture, art, avatars, trophies, sports equipment, sports arenas and stadia, sports memorabilia and merchandise, toys games and playthings and jewelry; Downloadable image files containing action figures, trading cards, posters, artwork, clothing, headwear, footwear, games, championship replica belts, boxing gloves, protective sports gear, watches, sunglasses, clocks, jewelry, backpacks, notebooks, calendars, wallpaper, and fabric, authenticated by non-fungible tokens (NFTs); downloadable virtual goods in the nature of image files of action figures, trading cards, posters, artwork, clothing, headwear, footwear, games, championship replica belts, watches, sunglasses, clocks, jewelry, backpacks, notebooks, calendars, wallpaper, and fabric, for use in online virtual worlds; downloadable computer game software featuring virtual goods, namely, action figures, trading cards, posters, artwork, clothing, headwear, footwear, games, championship replica belts, watches, sunglasses, clocks, jewelry, backpacks, notebooks, calendars, wallpaper, and fabric, for use in online worlds.

Watches and clocks, chronometic and horological instruments; jewelry; championship trophy belt made of gold plated metal; pendants; tie clips; cuff links; watch cases and boxes; trinkets; Precious metals and their alloys and ornaments in precious metals or coated therewith; statues and figurines in precious metal or coated therewith; trinkets of precious metal or coated therewith; trophies in precious metals or coated therewith; medals in precious metals or coated therewith; necklaces; pendants; jewellery charms; rings [jewellery]; alarm clocks; bracelets; earrings; watches; timepieces; clocks; key rings of precious metal; badges of precious metal; decorative pins; busts and statues of precious metal; tie pins and clips; commemorative medals; commemorative coins; commemorative shields; commemorative trophies; commemorative cups; key fobs; watch chains; necklaces; key rings; metal key fobs; metal key chains; jewellery cases not of precious metal; parts, fittings and accessories for all the aforesaid goods.

Printed matter; printed publications; books and printed instructional and teaching manuals in the field of sports and entertainment; posters; printed event and competition programs; printed photographs; mounted and unmounted photographs; postcards; calendars; printed magazines and newsletters in the fields of mixed martial arts, sports and entertainment; books in the fields of mixed martial arts, sports and entertainment; collectible trading cards; stationery; stickers; decals; bumper stickers; and money clips; stationery; packaging; gift wrapping paper sets; decorative gift boxes.

Bags; all-purpose sport bags, all purpose athletic bags, all purpose carrying bags, duffle bags and backpacks; gym bags; luggage and articles of luggage; wallets; umbrellas; purses; clothing for pets.

Figurines of wood, wax, plaster, or plastic; picture frames; mirrors; mobiles (decoration); decorative wall plaques [not of metal]; statues of wood, wax, plaster, or plastic; trays not of metal; furniture; parts, fittings and accessories for all the aforesaid goods.

Linen; towels; bed linen; blankets and bed spreads; sheets; quilts; pillow cases; comforters; curtains; bed skirts; kitchen towels; table linen; quilts; washcloths; handkerchiefs [cloth]; flags and pennants of textile.

Clothing; footwear; headgear; belts; bottoms as clothing; coats; dresses; gloves; hats, caps, visors; jackets; loungewear; scarves; sleepwear; socks; sweatbands; swimwear; beachwear; tops as clothing; undergarments; warm up suits; sweatshirts; sweatpants; athletic uniforms.

Exercise weights; exercise bars; exercise and fitness gloves; boxing and mixed martial arts equipment, namely, bag gloves, mixed martial arts gloves, boxing gloves, focus mitts, punching mitts, shin guards, punching bags, heavy bags, free standing bags; pads for use in boxing and mixed martial arts, namely, kick pads, target pads, thai pads and shin pads; head guards, chest protectors, and body shields for use in mixed martial arts and boxing; playing cards; sporting and fitness articles and equipment; gymnastic and sporting articles and equipment; action figures and accessories therefor; toys, games and playthings; hand held video games; joysticks for video games; interactive gaming chairs for video games.

Non-alcoholic beverages, excluding fruit juices; energy sport drinks; preparations for making non-alcoholic beverages.

Retail and online retail store services featuring a variety of goods, namely, bags, wallets, purses luggage, umbrellas, clothing for pets, nutritional and dietary supplements and preparations, clothing, footwear, headgear, eyewear, belts, jewellery, badges, trophies, watches, trinkets, ornaments, figures and figurines, clothing accessories, gaming merchandise, headphones and ear buds, souvenirs, mugs, glassware, gift items, jewellery, consumer electronics, housewares, paper products, sporting goods and equipment, books and magazines, printed matter, crockery, tableware, linen, bed linen, blankets and bed spreads, stationery, toys, playthings, games, software, recorded sports and entertainment content, sporting, fitness and exercise apparatus and equipment; provision of an online marketplace for buyers and sellers of downloadable virtual goods and digital collectibles in the nature of interactive media and video clips featuring photography, music, data, statistics, graphics, or visual effects, represented by non-fungible cryptographic tokens via a blockchain network, in the field of sports and entertainment; Retail and online retail store services provided in relation to virtual merchandise, avatars, avatar skins, virtual goods, namely, virtual worlds, digital clothing, footwear, headwear, eyewear, bags, clothing accessories, gaming equipment, home decor, general house wares, furniture, art, avatars, trophies, sports equipment, sports arenas and stadia, sports memorabilia and merchandise, trading cards, toys games and playthings and jewelry; organisation of special events, exhibitions, trade shows and conventions for commercial, promotional or advertising purposes; arranging and conducting special events, exhibitions, trade shows and conventions for commercial, promotional or advertising purposes; marketing, advertising, sponsorship and promotional services; information, advice and consultancy in relation to all the aforesaid goods.

Streaming of audio, video and audiovisual content via electronic communications networks, local and global computer networks and wireless communications networks; electronic transmission and streaming of digital media content for others via global and local computer networks; audio broadcasting; video on demand transmission services; electronic transmission of text, graphics, and data; communication services, namely, providing online chat rooms for real-time interaction between online computer users concerning online contests and games of chance; communication services, namely, providing access to an online computer database for real-time tracking of and searching for network use and online computer users and transferring users to the online location(s) of another user or other users or other online locations; communication services, namely, providing online chat rooms for real-time interaction between online computer users for arranging and playing online contests and games of chance; instant messaging services; information, advice and consultancy provided in relation to all the aforesaid services.

Entertainment services; education and training services; Entertainment services relating to sporting activities and events; sporting activities; organization of competitions; gymnasium services; provision of gymnasium, sports, fitness and exercise facilities; physical, fitness, sports and exercise training services; gym activity classes; rental of sports, fitness, exercise and athletic equipment; gaming services; online gaming services; casino, gaming and gambling services; television production; publishing services; production, provision and publication of sports and entertainment content; providing non-downloadable entertainment and sport content online; providing online games; live stage shows; production, presentation and distribution of radio, video, audio, sports, entertainment, podcast and television programs and of shows; radio and television entertainment; conducting mixed martial arts competitions, events and personal appearances; information services relating to all the aforesaid; providing news and information in the fields of sports, fitness and mixed martial arts via communication and computer networks; non-downloadable publications in the field of sport and entertainment; entertainment services, namely, providing online non-downloadable digital collectibles in the nature of video clips, photographs, music, data, statistics, images, avatars, skins, and graphics relating to sports and entertainment, authenticated by non-fungible tokens (NFTs); Entertainment services, namely, providing online, non-downloadable virtual goods, namely, action figures, trading cards, posters, artwork authenticated by non-fungible tokens, clothing, headwear, footwear, games, championship replica belts, boxing gloves, protective sports gear, watches, clocks, jewelry, backpacks, notebooks, calendars, wallpaper, and fabric for use in virtual environments created for entertainment purposes; Providing online virtual reality game services featuring crypto tokens for use in virtual worlds; information, advice and consultancy provided in relation to all the aforesaid services.

Software as a service; platform as a service; hosting digital and electronic content online; providing, hosting, maintaining, development and updating of online non-downloadable software; hosting of online entertainment and sports content; providing online software platforms; providing temporary use of non-downloadable software applications for and platform as a service featuring software platforms for an online community for registered users to participate in discussions and rating of user-generated content, facilitate online connections, organize groups and events, get feedback from their peers, form virtual communities and engage in social and community networking; application service provider (asp) featuring software enabling the uploading and transmission of electronic media or information over the internet or other communications networks and for posting comments on user-generated content; providing temporary use of on-line, non-downloadable software for tracking statistical data in the field of sports and sporting events; software development and video game software development; technical data analysis; providing technical reports; information, advice and consultancy provided in relation to all the aforesaid services.

Streaming of audio, video and audiovisual content via electronic communications networks, local and global computer networks and wireless communications networks; electronic transmission and streaming of digital media content for others via global and local computer networks; audio broadcasting; video on demand transmission services; electronic transmission of text, graphics, and data; communication services, namely, providing online chat rooms for real-time interaction between online computer users concerning online contests and games of chance; communication services, namely, providing access to an online computer database for real-time tracking of and searching for network use and online computer users and transferring users to the online location(s) of another user or other users or other online locations; communication services, namely, providing online chat rooms for real-time interaction between online computer users for arranging and playing online contests and games of chance; instant messaging services; information, advice and consultancy provided in relation to all the aforesaid services.

Entertainment services; education and training services; Entertainment services relating to sporting activities and events; sporting activities; organization of competitions; gymnasium services; provision of gymnasium, sports, fitness and exercise facilities; physical, fitness, sports and exercise training services; gym activity classes; rental of sports, fitness, exercise and athletic equipment; gaming services; online gaming services; casino, gaming and gambling services; television production; publishing services; production, provision and publication of sports and entertainment content; providing non-downloadable entertainment and sport content online; providing online games; live stage shows; production, presentation and distribution of radio, video, audio, sports, entertainment, podcast and television programs and of shows; radio and television entertainment; conducting mixed martial arts competitions, events and personal appearances; information services relating to all the aforesaid; providing news and information in the fields of sports, fitness and mixed martial arts via communication and computer networks; non-downloadable publications in the field of sport and entertainment; entertainment services, namely, providing online non-downloadable digital collectibles in the nature of video clips, photographs, music, data, statistics, images, avatars, skins, and graphics relating to sports and entertainment, authenticated by non-fungible tokens (NFTs); Entertainment services, namely, providing online, non-downloadable virtual goods, namely, action figures, trading cards, posters, artwork authenticated by non-fungible tokens, clothing, headwear, footwear, games, championship replica belts, boxing gloves, protective sports gear, watches, clocks, jewelry, backpacks, notebooks, calendars, wallpaper, and fabric for use in virtual environments created for entertainment purposes; Providing online virtual reality game services featuring crypto tokens for use in virtual worlds; information, advice and consultancy provided in relation to all the aforesaid services.

Articles of clothing; Tops; T-shirts; Tank Tops; Headwear; Caps.

Personal exercise mats.

Sporting articles and equipment.

Providing instruction in the fields of health, nutrition, diet, weight management, mental health, fitness, mixed martial arts, personal training and exercise; personal fitness training services and consultancy; providing information in the fields of fitness, personal training, exercise and mixed martial arts via a global computer network.

Providing advice in the fields of health, nutrition, diet, weight management and mental health; providing information in the fields of health, nutrition, diet, weight management and mental health.

Articles of clothing; Tops; T-shirts; Tank Tops; Headwear; Caps.

Personal exercise mats.

Sporting articles and equipment.

Providing instruction in the fields of health, nutrition, diet, weight management, mental health, fitness, mixed martial arts, personal training and exercise; personal fitness training services and consultancy; providing information in the fields of fitness, personal training, exercise and mixed martial arts via a global computer network.

Providing advice in the fields of health, nutrition, diet, weight management and mental health; providing information in the fields of health, nutrition, diet, weight management and mental health.

Entertainment services; entertainment services, namely, providing an on-line computer game; entertainment services, namely, providing online electronic games; entertainment services in the nature of fantasy sports leagues; provision of information relating to sports, entertainment, and computer and electronic games.

Soft drinks, namely fruit juices, herbal drinks (not for medical purposes), non-alcoholic fruit nectars, nutritive drinks (not for medical purposes), mixed vegetable and fruit juice, and cereal beverage; all of the aforesaid goods not being or including energy sports drinks.