Advertising; opinion polling; market research into gaining parent's views on childbirth and early parenthood; promotional services relating to breastfeeding, pregnancy, birth and early parenthood; production of television and radio advertisements; retail services connected with the sale of skin care products, food for babies, nutritional supplements, sanitary pads and panties, panty liners, breast nursing pads, audio recordings, video recordings, audio visual recordings, recordings, compact discs, magnetic tapes and tape cassettes, video tapes, CD-Roms, DVD's and other electronic storage devices, cinematographic films, computer programs, multimedia recordings, electronic publications, webcams and webcam monitors, mouse mats, baby monitors, sound generating apparatus for soothing babies, bath temperature indicators, anatomical models for teaching purposes, apparatus, instruments and parts and fittings therefor, all for recording and/or reproducing sound and/or images, printed matter, stationery, instructional and teaching materials, publicity material, promotional leaflets, facts sheets, books, booklets, magazines, periodicals, stickers, posters, balloons, keepsake boxes, transfers, freezer bags, magazines published for and distributed to pregnant women and new mothers, collection boxes for fundraising (none being wholly or principally of metal), blankets, bed protectors, cot sheets, cloth labels, flannels, clothing, promotional T-shirts, clothing for mothers-to-be, nursing mothers and their infants, bras, tops and dresses, all for nursing mothers, maternity underwear, babies' napkins of textiles, splash suits and fleece suits, all for infants, toys, baby and small child equipment; including all of the aforesaid services provided via mail order and the Internet.

Charitable fund-raising; organisation of collections for charitable purposes.

Educational services; providing of training; cultural activities; educational services for the promotion of the mental and physical welfare of expectant mothers through education for childbirth and parenthood; provision of educational information about the physical process and emotional factors arising before, during and after childbirth; providing training to give instruction and support in preparation for childbirth and during breastfeeding/infant feeding; provision of training in post-natal support; education services for teaching good parenting and appreciation of parenting; arranging and conducting of lectures, seminars and classes, all for children and parents; television and video entertainment services for children and parents; publishing; publication of books, magazines, newspapers and of printed matter, texts, computer programs, audio-, video-, and audio visual recordings and multimedia recordings; electronic publishing; organising of competitions; organisation of lectures, seminars, symposia and conferences; presentation of performances of childrens and other television programmes; production and distribution of radio and television programmes, films and shows; films, radio and television performances; production of cinema entertainment; theatre productions; organising of educational, entertainment and social events, these aforesaid services being especially for pregnant women, their partners and for new parents.

Social research into gaining parent's views on childbirth and early parenthood and the dissemination of the results of any such research; initiation and supporting research into such areas.

Promotional services relating to breastfeeding, pregnancy, birth, early parenthood, parenthood, parenting and baby and child friendly places; advertising; market research into gaining parents’ views on baby and child friendly places.

Educational services; providing of training; providing training to give instruction and support in preparation for childbirth, during breastfeeding/infant feeding and during parenthood cultural activities; antenatal courses; courses concerning pregnancy, birth and early parenting; educational services for the promotion of the mental and physical welfare of expectant mothers, new parents and parents; provision of educational information about the physical process and emotional factors arising before, during and after childbirth; provision of training in post-natal support; education services for teaching good parenting and appreciation of parenting; arranging and conducting of lectures, courses, seminars and classes, all for children and parents; television and video entertainment services for children and parents; publishing; publication of books, magazines, newspapers and of printed matter, texts, computer programs, audio-, video-, and audio visual recordings and multimedia recordings; electronic publishing; organising of competitions; organisation of lectures, courses, seminars, symposia and conferences; presentation of performances of children’s and other television programmes; production and distribution of radio and television programmes, films and shows; films, radio and television performances; production of cinema entertainment; theatre productions; organising of educational, entertainment, sporting and social events; social club services; organisation, arranging, holding and conducting of social educational and entertainment groups; organisation, arranging, holding and conducting of social entertainment and educational groups for expectant and new parents; organising social entertainment events; club services (entertainment or education); coaching and practical training demonstrations; education services; organisation of fun and social events and activities for entertainment purposes; provision of educational information through social groups; educational support and training services for parents and parents-to-be; organisation of parent support social groups for entertainment and educational purposes; arranging and conducting of social and educational discussion groups; holding of regular meetings, groups, clubs, events, coffee mornings for new and expectant parents for entertainment and educational purposes; the organisation, arranging, holding and conducting of social get-togethers for entertainment and educational purposes; the organisation, holding, arranging and conducting of coffee mornings for entertainment and educational purposes; providing educational information in the field of parenting and parenthood; provision of play facilities; provision of entertainment for children; providing recreational areas for children; providing educational services for children; provision of educational breastfeeding information and support; provision of baby and child friendly social environments for educational and entertainment purposes; provision of social recreational areas for children for entertainment purposes; provision of social educational areas for children; provision of recreational areas for children; provision of social environments for recreational purposes or entertainment purposes; advisory, consultancy and information services relating to all the aforesaid.

Services for providing food and drink; services for providing food and drink in baby and child friendly places; rental of baby and children’s chairs, highchairs, tables, cutlery and table settings, baby seats, in food and drink outlets.

Printed matter; stationery; instructional and teaching materials; publicity material and promotional leaflets; facts sheets; books, booklets, magazines and periodicals; all included in Class 16; keepsake boxes, transfers and freezer bags.

Blankets, bed protectors, cot sheets, cloth labels, flannels.

Clothing; clothing for mothers-to-be, nursing mothers and their infants; bras, tops and dresses, all for nursing mothers; maternity underwear; babies' napkins of textiles, splash suits and fleece suits, all for infants.

Production of television and radio advertisements; retail services connected with the sale of skin care products, food for babies, nutritional supplements, sanitary pads and panties, panty liners, breast nursing pads, audio recordings, video recordings, audio visual recordings, recordings, compact discs, audio and video tapes, DVDs, CD-Roms, cinematographic films, computer programs, multimedia recordings, electronic publications, webcams and webcam monitors, mouse mats, baby monitors, sound generating apparatus for soothing babies, bath temperature indicators, anatomical models for teaching purposes, printed matter, stationery, instructional and teaching materials, publicity material, promotional leaflets, facts sheets, books, booklets, magazines, periodicals, keepsake boxes, transfers, freezer bags, blankets, bed protectors, cot sheets, cloth labels, flannels, clothing, clothing for mothers-to-be, nursing mothers and their infants, bras, tops and dresses, all for nursing mothers, maternity underwear, babies' napkins of textiles, splash suits and fleece suits all for infants; all relating to the care of mothers-to-be, new mothers and babies; including all of the aforesaid services provided via mail order and the Internet.

Charitable fund-raising; organisation of collections for charitable purposes.

Telecommunications services, telecommunication of information, telecommunication of electronic publications and communications in electronic form supplied on line from databases or from facilities provided on the Internet and data transmission; all the aforesaid services relating to childbirth and parenthood including programmes for pregnant women, antenatal classes, information on breastfeeding and how to breastfeed.

Counselling services in relation to all aspects of childbirth and early parenthood; the rental of cushions and the rental of breast pumps.