Retail store services featuring electronic games, computer games, video games, electronic game software, computer game software, and video game software; Online retail store services featuring streamed and downloadable pre-recorded electronic games; Advertising services, namely, dissemination of advertising for others via an on-line electronic communications network and providing an on-line commercial information directory for electronic game enthusiasts; advertising services, namely, promoting the goods and services of others; Online retail and retail store services featuring scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, mechanisms for coin-operated apparatus, cash registers, calculating machines, data processing equipment, computers, computer software, video game software for mobile devices and personal computing devices, downloadable electronic game programs, electronic game software, downloadable computer game programs, computer game software downloadable from a global computer network, computer game software, interactive video game programs, video game software, computer game programs, game software, interactive game software, interactive game programs, computer application for mobile devices, computer hardware, computer peripherals, video game cartridges, video game discs, handheld units for playing electronic games for use with external display screen or monitor, controllers for playing electronic games, computer game peripherals, namely, controllers and input devices, digital media streaming devices, portable and handheld digital electronic devices for playing electronic games, computer application software for mobile devices, internet browsers, set-top boxes, electronic readers, and tablet computers, namely, software for video games, computer software development tools, downloadable digital materials, namely, ring tones, wallpapers, screensavers, digital music files, and graphics, videos, films, multimedia files, live action programs, motion pictures, and animation in the field of video games and computer games, all delivered via global computer networks and wireless networks, pre-recorded digital media featuring computer games and video games, ring tones, wallpapers, screensavers, digital music files, and graphics, videos, films, multimedia files, live action programs, motion pictures, and animation in the field of video games and computer games, video game headphones, peripheral apparatus, instruments and equipment for computers, including keyboards, monitors, mice, joysticks, and mouse pads, accessories and cases for mobile phones, smartphones and tablets, games and playthings, handheld unit for playing electronic games, other than those adopted for use with an external display screen or monitor, games featured on a portable handheld device, toys, games, game machines, namely, arcade game machines, board games, electronic games, hand held units for playing video games other than those adapted for use with an external display screen or monitor, LCD game machines, electronic interactive board games for use with external monitor, Video game consoles for use with an external display screen or monitor, video game interactive remote control units, stand alone video output game machines, arcade-type electronic video games, board games, manipulative puzzles, playing cards and card games, Games and playthings, namely, action skill games, action target games, arcade-type electronic education video games, board games, computer game apparatus, protected carrying cases specially adapted for handheld games units and computer tablets, video game machines, controllers for video game machines, consumer video game apparatus, consumer video game apparatus with camera function, controllers and joysticks for consumer video game apparatus, game machines and apparatus; none of the aforesaid services being dedicated to the fields of defense, aerospace, space, security and transportation.

Education, providing of training, entertainment, sporting and cultural activities, Entertainment, namely, providing on-line computer games; Entertainment in the nature of computer games, namely, providing temporary use of non-downloadable computer games; Entertainment, namely, providing non-downloadable computer games online; Entertainment services, namely, providing temporary use of non-downloadable interactive games; Entertainment services, namely, providing temporary use of non-downloadable electronic games; Entertainment services, namely, providing a website featuring games and puzzles; Entertainment services, namely, providing online video games; Providing on-line computer games via a computer network; Organization of sport and electronic games competitions; Electronic games services provided by means of a global computer network; Entertainment services, namely, providing online electronic games for use on mobile phones, tablets and other electronic mobile devices; providing enhancements within online computer and electronic games; Entertainment services, namely, providing temporary use of nondownloadable single and multi-player electronic interactive games via the internet, electronic communication networks or via a global computer network; Multimedia publishing of software, specifically of computer game software, electronic games and video game software; providing a website featuring computer games and video games, news, information, tips, hints, contests, computer interface themes, enhancements, audio-visual content, music, films, videos, television programs, animated series, and other multimedia materials in the field of computer games and video games; providing a website featuring information, news and commentary in the field of computer games and video games; electronic games services provided by means of the internet; publishing of video and computer game software; providing a computer game for use network-wide by network users; providing a website featuring information on-line relating to computer games and computer enhancements for games; rental of computer game programs; rental of computer game software; rental of video games; providing on-line entertainment in the nature of computer game competitions and tournaments; providing an interactive website featuring online downloadable, nondownloadable, and streaming video games and facilitating player competition and interaction; organizing computer and video game competitions; publication of electronic books, journals; publication of material on magnetic or optical data media; publication of music online; rental of videos, audio recordings and games including game cartridges for use with electronic games apparatus; distribution of radio and television entertainment; game services; hire, leasing and rental of games; providing information and commentary in the field of entertainment or education via a global computer network, namely information in the field of games; provision of information, consultancy and advisory services relating to the aforesaid; none of the aforesaid services being dedicated to the fields of defense, aerospace, space, security and transportation.

Legal services, security services for the protection of property and individuals, online social networking services in the field of entertainment, social networking services in the field of entertainment provided via a website and communications networks, social networking services provided via the Internet or other computer or communications network; on-line social networking services, namely, facilitating social introductions or interactions among individuals; providing on-line computer databases and on-line searchable databases in the field of social networking; providing a social networking website for entertainment purposes; providing searchable databases in the field of social networking; provision of information, consultancy and advisory services relating to the aforesaid; none of the aforesaid services being dedicated to the fields of defense, aerospace, space, security and transportation.

Educational and training in relation to diamonds, sustainable business practices, environmental and social issues; entertainment; sports and cultural events; arranging and conducting of sports events and entertainment functions for charitable purposes; providing online electronic publications.

Charitable services, namely, providing support for initiatives promoting diamonds, sustainable business practices, environmental and social issues all championing people; advocacy services to promote public awareness of diamonds, sustainable business practices, environmental and social issues; social services rendered by others to meet the needs of individuals, including community involvement initiatives.

Toy robots;Plush toys;Fishing tackle;Skis;Toy air pistols;Toy vehicles;Remote-controlled toy vehicles;Swimming jackets;Toy models;Controllers for toys;Party balloons;Games adapted for use with television receivers.