Education services; e-learning; providing education, teaching, training, and assessment via learning management systems and learning experience platforms; providing teaching, training and assessment; providing online teaching, training and assessments; publishing teaching, training, learning and assessment material; production of digital documents, video, audio and multimedia entertainment training and education; non-downloadable electronic publications; non-downloadable elearning catalogues; information advice and consultancy relating to all the aforesaid.

Software as a service for education; software as a service, namely, learning management systems and learning experience platforms for education; non-downloadable digital media and multimedia; non-downloadable video and audio recordings; non-downloadable digital media and recordings containing teaching apparatus and instruments; programming of educational, teaching, learning, training and assessment software; design and development of educational, teaching, learning, training and assessment software; non-downloadable software for providing access to online courses, education; information advice and consultancy relating to all the aforesaid.

Goods made of textiles; fabric badges.

Training, education and instructional services; swimming training, education and instructional services; education and training accreditation services; swimming education and training accreditation services; provision of online non-downloadable electronic publications; information, advisory and consultancy services relating to the aforesaid.

Certification of education and training awards; certification of swimming education and training awards; provision of software for swimmers and swimming instructors; provision of software for swimming training, education and instruction; provision of software for mapping the progress of persons learning to swim; information, advisory and consultancy services relating to the aforesaid.

Online data storage;Hosting online web facilities for others for sharing online content;Providing online, non-downloadable software;Hosting of digital content online;Hosting online facilities for conducting interactive discussions;Providing online non-downloadable software for use in communication.

Online social networking services.

Educational services, namely, providing online instruction in the fields of popular culture and entertainment that may be distributed via a global computer network, portable and wireless networks and various platforms across multiple forms of transmission media; Educational and entertainment services, namely, providing seminars, lectures, lessons, classes, courses, presentations, workshops and instructor assistance in the fields of artists, popular culture and entertainment; Providing online journals and blogs and non-downloadable electronic publications in the nature of educational course materials, training materials, lesson plans, books, worksheets, brochures, guides, bulletins, magazines, newsletters and articles, in the field of entertainment; Providing online non-downloadable audiovisual programs, podcasts, audio-visual series, audio and/or video clips, segments, files and recordings in the field of entertainment; Providing online nondownloadable audio and/or video recordings and files featuring presentations, films, documentaries, images, information, interviews, articles, reviews, and multimedia content; Entertainment services in the nature of presenting live musical performances; Recording studio services; Production of music, musical compositions and musical recordings; Entertainment services in the nature of development, creation, recording, production, post- production, presentation and publishing of audio, video and audiovisual recordings and files and multimedia entertainment content; Entertainment services, namely, providing online video games.

Advertising; On-line advertising on a computer network; Business management; Business administration; Office functions.

On-line publishing services; Providing on-line electronic publications; Providing on-line electronic publications, not downloadable; Providing on-line videos, not downloadable; Teaching, educational services and instruction services; Arranging and conducting of workshops [training]; Provision of e-learning services.

Advisory services relating to computer programming; Computer system analysis; Cloud computing services; Computer hardware and software consultancy; Computer software research; Advisory services relating to computer programming; Computer services, namely, remote management of computer applications for others; computer project management service; Design and development of computer software and web applications (computer software); Updating, upgrading, maintenance, implementing and providing of computer software and web applications (computer software); Computer services, namely, offering SaaS (software as a service); Computer services, namely optimising SaaS (software as a service); Providing hosting services, including web hosting and domain name hosting; Providing server space, including internet server space; Computer programming; IT services; Software engineering; Providing, via computerised systems, software for processing, storing and retrieving computer data; Computer data security; Services of IT specialists, including by way of a help desk; Consultancy and information regarding the aforesaid services.

Clothing, footwear, headgear; Costumes for use in children's dress up play;.

Toys, games, and playthings; Educational playthings; Infants playthings; Playthings for children; Educational toys; Toys adapted for educational purposes; Children's educational toys for developing fine motor, oral language, numbers, counting, colours and alphabet skills; Educational card games; Electronic educational game machines for children; Model toys; Squeeze toys; Construction toys; Developmental toys; Infant toys; Musical toys; Plastic toys; Stuffed toys; Talking toys; Windup toys; Puzzles [toys]; Mechanical toys; Intelligent toys; Stacking toys; Assembly toys; Outdoor toys; Ride-on toys; Electronic learning toys; Battery operated toys; Multi-part construction toys; Remote control toys; Multiple activity toys for babies; Toys sold in kit form; Children's multiple activity toys; Craft toys sold in kit form; Play mats for use with toy vehicles; Beanbags in the form of playthings; Electric action figures with lights and sounds; Play balls; Rubber balls; Toys for sandpits; Sandboxes [playthings]; Toy modelling compounds; Playhouses; Dolls for playing; Doll houses; Furniture for doll houses; Children's educational toys for developing fine motor skills, cognitive skills, counting skills; Children's educational toys for developing skills in the areas of science, technology, engineering, and mathematics; Role playing toys in the nature of play sets for children to imitate real life occupations; Games, namely, memory games, puzzles, sorting games, stacking games, matching games, counting games, tossing games, water games, board games; Washable play books; Electronic teaching games; Collections of various objects designed for play for children; Play tables and low play tables for children; Children’s multiple activity tables [playthings]; Building games; Toy buildings and accessories therefor; Toy building blocks capable of interconnection; Kits for building for outdoor play; Play mats for the purpose of putting together puzzles; Play mats containing infant toys; Play houses and toy accessories therefor; Modular toy play houses; Play tents; Play tunnels; Children's dress up accessories, namely, toy helmets for play; Play swimming pools; Equipment sold as a unit for playing a memory game; Parts and fittings for all the aforesaid goods.

The bringing together, for the benefit of others, of a variety of educational materials, educational toys, games and playthings, books, musical instruments for children all being for play purposes, goods for instruction, education and entertainment of children and infants, enabling customers to conveniently view and purchase those goods by mail order or by means of telecommunications;  retail information and advisory services relating to the suitability, purchase and use of Paper, cardboard and goods made from these materials, not included in other classes, Printed matter, Printed educational materials, Printed publications, Photographs, pictures and posters, Stationery, Adhesives for stationery or household purposes, Paint brushes, Books, Modelling materials, Charts, Cards, Educational books, Books for children, Children's activity books, Children's books incorporating an audio component, Arts and crafts paint kits, Artists' brushes, Artists' easels, Easels for children, Stencils, Erasers, Glue pens for stationery purposes, Three dimensional models for educational purposes, Printed posters, Printed booklets, Picture cards, Printed cards, Playing cards, Greetings cards, Instructional and teaching materials, Blackboards and drawing boards, Chalk, Transfers and decalcomanias, Plans, maps and globes, Publications, periodicals, newsletters, magazines, brochures, pamphlets, leaflets and promotional publications, Educational kits sold as a unit consisting primarily of printed instructional materials and also including audio CDs, Educational kits comprising printed instructional, educational, and teaching materials for educational activities, Printed educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, textbooks, activity books, story books, puzzle books, printed puzzles, teacher guides, manuals, posters and educational booklets, Parts and fittings for all the aforesaid goods; retail information and advisory services relating to the suitability, purchase and use of Furniture, Mirrors, Picture frames, Furniture designed for children, Shelving units, Tables, Bean bag cushions, Bean bag pillows, Bean bags, Bean bag chairs, Book display units, Storage units (furniture), Screens (furniture), Boards for the display of modelling materials, Parts and fittings for all the aforesaid goods; retail information and advisory services relating to the suitability, purchase and use of Clothing, footwear, headgear, Costumes for use in children's dress up play; retail information and advisory services relating to the suitability, purchase and use of Toys, games, and playthings, Educational playthings, Infants playthings, Playthings for children, Educational toys, Toys adapted for educational purposes, Children's educational toys for developing fine motor, oral language, numbers, counting, colours and alphabet skills, Educational card games, Electronic educational game machines for children, Model toys, Squeeze toys, Construction toys, Developmental toys, Infant toys, Musical toys, Plastic toys, Stuffed toys, Talking toys, Windup toys, Puzzles [toys], Mechanical toys, Intelligent toys, Stacking toys, Assembly toys, Outdoor toys, Ride-on toys, Electronic learning toys, Battery operated toys, Multi-part construction toys, Remote control toys, Multiple activity toys for babies, Toys sold in kit form, Children's multiple activity toys, Craft toys sold in kit form, Play mats for use with toy vehicles, Beanbags in the form of playthings, Electric action figures with lights and sounds, Play balls, Rubber balls, Toys for sandpits, Sandboxes [playthings], Toy modelling compounds, Playhouses, Dolls for playing, Doll houses, Furniture for doll houses, Children's educational toys for developing fine motor skills, cognitive skills, counting skills, Children's educational toys for developing skills in the areas of science, technology, engineering, and mathematics, Role playing toys in the nature of play sets for children to imitate real life occupations, Games, namely, memory games, puzzles, sorting games, stacking games, matching games, counting games, tossing games, water games, board games, Washable play books, Electronic teaching games, Collections of various objects designed for play for children, Play tables and low play tables for children, Children’s multiple activity tables [playthings], Building games, Toy buildings and accessories therefor, Toy building blocks capable of interconnection, Kits for building for outdoor play, Play mats for the purpose of putting together puzzles, Play mats containing infant toys, Play houses and toy accessories therefor, Modular toy play houses, Play tents, Play tunnels, Children's dress up accessories, namely, toy helmets for play, Play swimming pools, Equipment sold as a unit for playing a memory game, Parts and fittings for all the aforesaid goods;  promotion and advertising of the goods of others;  on-line promotion and advertising of the goods of others; promotion services relating to the safety of infants and children;  Retail services connected with the sale of Paper, cardboard and goods made from these materials, not included in other classes, Printed matter, Printed educational materials, Printed publications, Photographs, pictures and posters, Stationery, Adhesives for stationery or household purposes, Paint brushes, Books, Modelling materials, Charts, Cards, Educational books, Books for children, Children's activity books, Children's books incorporating an audio component, Arts and crafts paint kits, Artists' brushes, Artists' easels, Easels for children, Stencils, Erasers, Glue pens for stationery purposes, Three dimensional models for educational purposes, Printed posters, Printed booklets, Picture cards, Printed cards, Playing cards, Greetings cards, Instructional and teaching materials, Blackboards and drawing boards, Chalk, Transfers and decalcomanias, Plans, maps and globes, Publications, periodicals, newsletters, magazines, brochures, pamphlets, leaflets and promotional publications, Educational kits sold as a unit consisting primarily of printed instructional materials and also including audio CDs, Educational kits comprising printed instructional, educational, and teaching materials for educational activities, Printed educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, textbooks, activity books, story books, puzzle books, printed puzzles, teacher guides, manuals, posters and educational booklets, Parts and fittings for all the aforesaid goods;Retail Services connected with the sale of Furniture, Mirrors, Picture frames, Furniture designed for children, Shelving units, Tables, Bean bag cushions, Bean bag pillows, Bean bags, Bean bag chairs, Book display units, Storage units (furniture), Screens (furniture), Boards for the display of modelling materials, Parts and fittings for all the aforesaid goods;Retail services connected with the sale of clothing, footwear, headgear,Costumes for use in children's dress up play; Retail services connected with the sale of toys, games, and playthings, Educational playthings, Infants playthings, Playthings for children, Educational toys, Toys adapted for educational purposes, Children's educational toys for developing fine motor, oral language, numbers, counting, colours and alphabet skills, Educational card games, Electronic educational game machines for children, Model toys, Squeeze toys, Construction toys, Developmental toys, Infant toys, Musical toys, Plastic toys, Stuffed toys, Talking toys, Windup toys, Puzzles [toys], Mechanical toys, Intelligent toys, Stacking toys, Assembly toys, Outdoor toys, Ride-on toys, Electronic learning toys, Battery operated toys, Multi-part construction toys, Remote control toys, Multiple activity toys for babies, Toys sold in kit form, Children's multiple activity toys, Craft toys sold in kit form, Play mats for use with toy vehicles, Beanbags in the form of playthings, Electric action figures with lights and sounds, Play balls, Rubber balls, Toys for sandpits, Sandboxes [playthings], Toy modelling compounds, Playhouses, Dolls for playing, Doll houses, Furniture for doll houses; Retail services connected with the sale of children's educational toys for developing fine motor skills, cognitive skills, counting skills, Children's educational toys for developing skills in the areas of science, technology, engineering, and mathematics, Role playing toys in the nature of play sets for children to imitate real life occupations, Games, namely, memory games, puzzles, sorting games, stacking games, matching games, counting games, tossing games, water games, board games, Washable play books, Electronic teaching games, Collections of various objects designed for play for children, Play tables and low play tables for children, Children’s multiple activity tables [playthings], Building games, Toy buildings and accessories therefor, Toy building blocks capable of interconnection, Kits for building for outdoor play, Play mats for the purpose of putting together puzzles, Play mats containing infant toys, Play houses and toy accessories therefor, Modular toy play houses, Play tents, Play tunnels, Children's dress up accessories, namely, toy helmets for play, Play swimming pools, Equipment sold as a unit for playing a memory game, Parts and fittings for all the aforesaid goods.

Education and training services; Arranging, conducting, organising and planning of conferences, courses, training programmes, lectures and seminars; Publication of educational and printed matter; Arranging and conducting of professional workshops in the field of autism therapy, developmental disorders, and behavioural psychology; Consultancy, advisory and information services for or in relation to the aforesaid services.