Business advisory, consultancy, research, information and commercial assistance services but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences, including services in relation to: compilation, provision, storage and retrieval of business and commercial information; marketing, promotional and advertising; compilation and transcription of data; arranging and conducting web based events, conferences, training programs, learning programs, and seminars; marketing; supporting the management of staff, volunteers and customers; managing marketing offers and vouchers; and project management. Business advisory, consultancy, research, information and commercial assistance services in relation to content licensing, content syndication and packaged content delivery but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences.

Telecommunication services but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences namely electronic transmission of information, data, documents, images and software applications via the Internet namely multimedia output including text, binary, audio, images, animation and video for others via point-to-point or point-to-multipoint communication channels including wire, optical fibres and wireless communication channels, including services in relation to: facilitating telecommunication networking, collaboration and remote access; transmitting multimedia output including text, binary, audio, images, animation and video; configuring and operating low energy beacons and other forms of location based telecommunications equipment; sending transactional and marketing messages using email, SMS and other forms of texting technology; push messaging to customisable audience segments; streaming of text, binary, audio, images, animation and video to mobile and desktop devices; telecommunication of information (including web pages), computer programs and any other data; Instant messaging services. Rental of portable telecommunication devices including tablets, mobile phones, smartphones and other mobile electronic devices that facilitate wireless telecommunication but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences. None of aforesaid being, or for use in relation to, a secure data communications application or a data security software application.

Multimedia education and training services provided by mobile telephone, computer and other electronic means but only in order to facilitate the optimisation of pupil, student and attendee experience and engagement, including: lesson planning, lesson delivery, conducting classes, workshops, talks, tours, quizzes and competitions; organisation and delivery of educational trips and visits; providing downloadable and non-downloadable educational multimedia content including text, binary, audio, images, animation and video; developing, operating and controlling multimedia fan, audience, visitor, guest and customer experiences with an educational/learning element; developing and providing on-line educational and/or training materials; organising, producing and presenting events for educational and/or training purposes which involve the transmission and receipt of a range of interactive experiences and multimedia content and action using hardware (including low energy beacons and other forms of location based telecommunications equipment), printed material (including matrix barcodes and other forms of encoded data), image recognition technology, object detection technology, geolocation technology or timers; facilitating real-time audience interaction, including quizzes and feedback; Information, advisory and consultancy services relating to education and training; publishing services, including directories, guides, maps; and training others to use computer software platforms for creating, managing, and deploying educational and training experiences. Multimedia entertainment services provided by mobile telephone, computer and other electronic means but only in order to facilitate the optimisation of attendee, fan, audience, visitor, guest and customer experience and engagement, including: providing downloadable and non-downloadable multimedia content including text, binary, audio, images, animation and video; developing, operating and controlling multimedia fan, audience, visitor, guest and customer experiences for the purpose of entertainment; creating cultural exhibitions, tours, trails and events; developing, operating and controlling multimedia fan, audience, visitor, guest and customer experiences for the purpose of entertainment by transmitting and receiving interactive experiences and a range of interactive multimedia content and action using hardware (including low energy beacons and other forms of location based telecommunications equipment), printed material (including matrix barcodes and other forms of encoded data), image recognition technology, object detection technology, geolocation technology or timers; Information, advisory and consultancy services relating to entertainment and recreation and gamification experiences.  Multimedia sporting and cultural services provided by mobile telephone, computer and other electronic means but only in order to facilitate the optimisation of attendee, fan, audience, visitor, guest and customer experience and engagement, including: providing downloadable and non-downloadable multimedia sport and cultural content including text, binary, audio, images, animation and video; developing, operating and controlling multimedia fan, audience, visitor, guest and customer experiences in relation to sporting and cultural activities; creating cultural and multimedia sporting exhibitions, tours, trails and events by transmitting and receiving interactive experiences and a range of interactive multimedia content and actions using hardware (including low energy beacons and other forms of location based telecommunications equipment), printed material (including matrix barcodes and other forms of encoded data), image recognition technology, object detection technology, geolocation technology or timers and in so far as multimedia sporting exhibitions, tours, trails and events only provided by mobile telephone, computer and other electronic means in order to facilitate the optimisation of attendee, fan, audience, visitor, guest and customer experience and engagement; Information, advisory and consultancy services relating to sporting and cultural activities; and gamification experiences. None of aforesaid being, or for use in relation to, a secure data communications application or a data security software application.

Design and development of computer software but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences including: creating real and extended reality environments (which include augmented reality environments, where digital elements are added to the physical world, virtual reality environments, where the physical world is excluded and mixed reality environments, which combine elements of both augmented reality and virtual reality environments) avatars, and user interfaces that allow multiple participants to interact for the purpose of education and/or training and for the purpose of entertainment, software as a service (SAAS) services featuring downloadable software for developing, operating and controlling multimedia fan, audience, visitor, guest and customer experiences; software as a service (SaaS); design and development of computer software and applications namely for receiving, processing, hearing, viewing, sharing and archiving multimedia output including text, binary, audio, images, animation and video; creating extended reality environments (which include augmented reality environments, where digital elements are added to the physical world, virtual reality environments, where the physical world is excluded and mixed reality environments, which combine elements of both augmented reality and virtual reality environments) and transmitting real and extended reality environments; creating, offering, hosting, and delivering online tours, lectures, presentations and other forms of interactive engagement; design and development of computer software and applications for operating and controlling optical glasses, headphones, virtual reality headsets and other wearable computer peripherals; design of matrix barcodes and other printable, machine-readable optical labels; creating and operating image recognition and object detection models; developing interactive maps; producing and consuming interactive maps; developing downloadable graphs, charts, maps and other graphics, for mobile phones and other wireless devices; producing downloadable graphs, charts, maps and other graphics, for mobile phones and other wireless devices; providing software featuring code for cloud computing and the ability to run cloud computing software; design, development, implementation, customization, and configuration of computer software and; providing online non-downloadable software for creating, editing, delivering, and monitoring multimedia presentations distributed via the Internet and telephone to multiple participants; data services, namely, migrating data and applications from one platform to another; Technical support but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences, including: graphic design (for use in software), data transfer and system setup; site assessment and hardware position planning; and analysis of audience data insights.

Licensing of computer software, computer programmes, downloadable computer software applications, recorded or downloadable computer software platforms and interfaces, application software, application software for cloud computing services, application software for wireless devices, application software for mobile phones but only in order to facilitate the optimisation of multimedia pupil, student, attendee, fan, audience, visitor, guest and customer experiences which transmit and receive a range of interactive multimedia content and actions using hardware (including low energy beacons and other forms of location based telecommunications equipment), printed material (including matrix barcodes and other forms of encoded data), image recognition technology, object detection technology, geolocation technology or timers.