Writing instruments; all included in class 16.

Computer software to read, identify, collate, combine and share relevant data; computer software for reading, identifying, collating and combining data into a core dataset for transmission to a third party; computer software to identify, measure, track and analyse audience insights and tailored advertising; Software and mobile application software that provides analysis and statistics about the behaviour of viewers of TV, videos, movies, music, pictures, images, text, photos, games, and other types of content including user-generated content; Computer software which enables a publisher to configure its own rules and policies concerning the delivery of advertising; Computer software for identifying, and applying rules and policies be applied to the selection and delivery of advertising; Computer software to select and match the most appropriate advertisement to deliver based on viewer characteristics; Software and mobile application software that provides analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Software and mobile application software for use in decision-making, support, analytics and optimization of interactive advertising and digital media; Software and mobile application software for use in placing advertisements based on consumer habits, web browsing data, user data sets, behaviour inferred data and economic trends; Software and mobile application software for use in generating online marketing programs; Software and mobile application software for measuring and reporting the extent and success of TV and digital advertising campaigns; Software and mobile application software for delivering, transmitting, accessing, and downloading, formatting, manipulating, storing, caching, book marking and organising electronic works, namely, photos, videos, text, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, books, literary works, files, and other electronic works via portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks all of the aforesaid goods in connection with an advertising platform; Software and mobile application software for encoding, decoding, streaming, broadcasting, and sharing electronic works, namely, photos, videos, text, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, books, literary works, files, and other electronic works via portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks all of the aforesaid goods in connection with an advertising platform; Application program interface (API) software and mobile application software for integration of video, audiovisual, and multimedia content and functionality into websites, software applications, portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks all of the aforesaid goods in connection with an advertising platform Software and mobile application software for use in database management; Software and mobile application software for pricing, booking, buying, selling, trading and managing advertising space on third party publisher inventory, hosting advertisements booked on that third party publisher inventory and analysing and measuring the performance of such advertising; Software and mobile application software for personalized, interactive advertising for use across all type of media for use in generating, displaying and manipulating visual media, graphic images, photographs, illustrations, digital animation, video clips, film footage and audio data, for advertising purposes all of the aforesaid goods in connection with an advertising platform; Software and mobile application software to allow third party publishers and advertisers to request, receive, manage and manipulate content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works; Software and mobile application software for use in advertising, marketing, and promotion services; Software and mobile application software in the field of advertising, marketing and data analytics; Software and mobile application software for use in dissemination of advertising and marketing for others all of the aforesaid goods in connection with an advertising platform; Software and mobile application software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software and mobile application software for use in analysis of audience and viewer behaviour and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of personalised and targeted advertising all of the aforesaid goods in connection with an advertising platform; Software and mobile application software for use in sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Software and mobile application software for use in analysing and compiling business data, including data to measure consumer response to advertising and calculating return on investment in connection with the same; Software and mobile application software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Software and mobile application software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and publishers can reach, engage, and interact with each other in relation to advertising campaigns; Software and mobile application software for use in analysis and reporting of search engine optimisation and referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; software and mobile application software for matching common user data sets; software for managing the pricing, booking, buying, selling, trading of advertising inventory and advertising space.

Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; receiving, verifying and managing data relating to the viewing public for the purposes of delivering personalised advertising; providing data and database management services; data sharing management services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, conducting market research and consumer research; consumer purchase and behaviour research services; management of multiple segregated datasets; processing multiple datasets for the purposes of informing, configuring and selecting targeted and personal advertising; processing multiple datasets for the purposes of configuring, selecting, delivering and providing information on pre-roll, mid-roll and post-roll targeted advertising; market research services in the nature of measuring, tracking, and modelling of audiences for online and television media and online and television advertisements; collection, selection, processing, management and storage of data; data compilation for others interpretation of data relating to advertising; advertising research services; market research services in the nature of tracking and measuring audience viewing, exposure, and reaction to online and television advertisements; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; data analysis services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; business consultation to assist in the identification, selection and booking of advertising slots across all types of media and the performance of that advertising; consultancy services relating to the management of third party publisher inventory for advertising, and manipulation and management of advertising content including video and multimedia content, the location, purchase, bidding, and acquisition of digital and online advertising space, and the planning, development, maintenance, targeting and optimization of digital video and multimedia content, advertisements and advertising campaigns for third parties; invoicing services; provision of online services to purchase advertising inventory and advertising space; managing the pricing, booking, buying, selling, trading of advertising inventory and advertising space, all of the aforesaid goods in connection with an advertising platform.

Downloadable computer game software via a global computer network and wireless devices; recorded computer game programs; recorded computer game software; downloadable computer game software; downloadable mobile game software; recorded game software for mobile phones; online game programs; computer game software for use on mobile and cellular phones; Electronic game software for mobile phones; electronic game software for hand-held electronic devices.

Arranging and conducting of game events; providing of mobile game applications (APP); electronic games services through mobile game applications (app); online game services through mobile applications; mobile game services; game services provided on-line from a computer network; providing of game contents via online; providing on-line computer games; providing of internet game sites; game services provided via communication networks; game services provided on-line from a computer network or mobile phone network; games services provided via computer networks and global communication networks; game services provided by means of communications by computer terminals or mobile telephone.

Electrical and electronic control devices; electrical and electronic control equipment; plates; switches; reversing switches; pushbuttons and remote control switches; blank covers and cord outlets; electric socket-outlets; telephone socket connectors; signal socket-outlets; TV-socket outlets; coaxial connectors; optical and acoustic signalling equipment; protection and detection equipment; gas and CO detectors; smoke detectors; proximity detectors, movement detectors and presence detectors for burglar and alarm systems; dimmers for resistive and inductive loads; electronic time-delay switches; electronic programmable switches; resistors; electronic thermostats; regulation switches; stereophonic sound system equipment; electronic access control equipment; infrared control equipment; anti-burglar equipment and parts, fittings and accessories for all the aforesaid; all included in international Class 9.

Sound and video recordings; films, records, tapes, discs; sunglasses; information in electronic form supplied on-line from facilities accessible through the Internet; on-line publications; digital information.

Printed matter; photographs; books; magazines; printed publications; albums; stationery; printed sheet music; cards; posters; calendars; bookmarks; writing instruments; paper tissues and towels; diaries; plastic bags; pens; pencils; erasers; rulers; marker pens.

Downloadable software for use by businesses for providing financial consultation in the fields of financial budgeting, forecasting, modeling, analysis, planning, and reporting.

Consulting services in the fields of financial budgeting, forecasting, modeling, analysis, planning, and reporting.

Insurance underwriting; Insurance consultancy; Insurance information; Insurance brokerage; Life insurance; Health insurance underwriting; Accident insurance underwriting; Medical insurance underwriting; Professional indemnity insurance; Household insurance services; Private health insurance; Administration of insurance portfolios; Appraisals for insurance purposes; Insurance services relating to life; Administration of insurance plans; Medical insurance services provided to companies; Medical insurance brokerage services; Dental health insurance underwriting and administration.

Health clinic services [medical]; Health care consultancy services [medical]; Hospital services; Medical treatment services provided by clinics and hospitals; Professional consultancy relating to health care; Provision of health care services in domestic homes; Medical services; Managed health care services; Health counselling; Personality assessment services [mental health services]; Health centre services; Health clinic services; Technical consultancy services relating to medical health; Consulting services relating to health care; Health care services offered through a network of health care providers on a contract basis; Home health care services; Human healthcare services; Health advice and information services; Information services relating to health care.

Seeds; seeds for use in agriculture and/or horticulture; bulk seeds for use in agriculture and/or horticulture; grain, oilseed, pulse and/or root crop seeds for use in agriculture and/or horticulture.

Seed cleaning and/or dressing and/or processing and/or drying services; mobile seed cleaning and/or dressing and/or processing and/or drying services; grain, oilseed, pulse and/or root crop cleaning and/or dressing and/or processing and/or drying services; cleaning and/or dressing and/or processing and/or drying of farm saved seeds.

Recruitment, advertising, publicity and promotion services and information services; recruitment, advertising, publicity and promotion services and information services all provided on-line from a computer database or the Internet; publicity services relating to events.

Financial and insurance services; financial and insurance services all provided on-line from a computer database or the Internet.

Toys, games and playthings, toy garages, toy vehicles, toy helicopters, toy gas stations, toy car service depots, toy traffic signs, toy bridges, toy play mats, toy boats.