Business, social and market research; promotional and public awareness services relating to children, childcare, early years education, parenting and parenthood; production of television and radio advertisements; advertising services; business and professional consultation services; consultancy services for local authorities and other organizations ; negotiation of contracts (for others) ; advisory services relating to the careers, skills, qualification, experience, selection and employment of child-minders, nannies and early years workers; organisation, operation and supervision of loyalty and incentive schemes; advertising services provided via the internet; conducting of trade fairs; opinion polling; data processing; provision of business information; retail services, mail order retail services, electronic shopping retail services all connected with key rings and trolley keys (metallic), audio recordings, video recordings, audio visual recordings, recordings, compact discs, magnetic tapes and tape cassettes, video tapes, CDs, CD-Roms, DVD's and other electronic storage devices , animated cartoons, electronic publications, electronic software and publications downloadable from the Internet, fire extinguishers, fire blankets, armbands for protection against accident or injury, cinematographic films, computer programs, multimedia recordings, electronic publications, webcams and webcam monitors, mouse mats, baby monitors, sound generating apparatus for soothing babies and children, bath temperature indicators, anatomical models for teaching purposes, apparatus and instruments for recording and/or reproducing sound and/or images , baby and children alarms, identity wristbands, high visibility arm bands, first aid medical apparatus in kit form, printed matter and printed publications, stationery, instructional and teaching materials, publicity material and promotional leaflets, fact sheets, books, booklets, magazines and periodicals, stickers, posters, balloons, keepsake boxes, transfers, car stickers and freezer bags, books, magazines, badges made of paper or cardboard, gift vouchers (including electronic gift vouchers), advertising material, fundraising packs, sponsorship forms, records folders, accident/emergency cards, refills (for the aforesaid goods); advisory, consultancy and information services; business advisory services relating to child minding and the provision of childcare and early years education by child minders, nannies and early years workers; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.

Broadcasting of TV, radio, video and cinema programmes; telecommunications services, telecommunication of information, telecommunication of electronic publications and communications in electronic form supplied on line from databases or from facilities provided on the Internet and data transmission; telephone advisory help line services; advisory services provided online, by email, by text message and by other electronic media; provision of chat lines; provision of access to websites, electronic networks and databases; provision of online bulletin boards, forums and chat room services; provision of on-line forums and discussion groups; video conferencing; advisory, consultancy and information services; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.

Education and training services; career counselling services; career advisory services; arranging and conducting of lectures, seminars, webinars, symposia, classes, conferences, workshops and educational and training events; information, support and training services for childcare practitioners and early years practitioners; publishing, including publishing of electronic materials; organisation of peer support groups for childcare practitioners and early years practitioners; advisory, consultancy and information services; including all the aforesaid relating to the welfare of children and parents, good parenting and its appreciation, and/or best practices in childcare and in early years education; entertainment services, including television and video entertainment; organising entertainment and social events; presentation, production and distribution of shows, films, video and radio and television programmes; lottery services; photography services; organising fundraising events; child welfare services being educational and training services; advisory, consultancy and information services; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.

Social science research concerning children, parenting, childcare, childcare professionals and other children's services staff and the dissemination of the results of any such research; child welfare research services; providing advice in relation to design of furniture, toys, equipment and accommodation for children; creating, hosting and maintaining web sites; design, management and maintenance of software and of online services; design, management and maintenance of e-learning platforms; advisory, consultancy and information services; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.

Child-minding; child care services; crèche services; nursery services; children's homes; information, consultation and advice relating to children and child care; provision of child care centres; provision of temporary accommodation; provision of short breaks; provision of food and drink; advisory, consultancy and information services; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.

Counselling services including in relation to children, childcare, parenting, early years education and working as a childminder, nanny, early years practitioner or other provider of childcare; medical services; healthcare, mental healthcare; respite care services; information and advice for child health; providing health information; child welfare services being health, safety and medical services; advisory, consultancy and information services; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.

Babysitting services; nannying services; counselling for parents, families and children; information and advice for child welfare; children's rights and advocacy services; legal support; legal representation, legal research; political lobbying services; research relating to safety; legal contract preparation services; telephone advisory help lines; legal, advocacy and lobbying services responding to government consultation and reviews; relationship advice for parents and childcare professionals; quality improvement schemes being the setting and implementation of standards relation to childcare and early years education and professional and occupational standards; the setting and implementation of standards including in relation to childcare and early years education and professional and occupational standards; advisory, consultancy and information services; all the aforesaid in the field of children, childcare, early years education, parenting and parenthood.