Alcoholic beverages; Spirits [beverages]; Liqueurs; Digestifs [liqueurs and spirits]; Distilled Spirits; Pre-mixed alcoholic beverages.

Financial services; financial advisory services; advisory services relating to taxation; tax advice [not accounting]; taxation planning services; loss of income protection services; investment services; financial investments; capital investment services; raising of capital; investment and protection advice; investment management services; information and advisory services concerning or relating to all of the aforesaid.

Hand tools and implements (hand operated).

Furniture; mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whale-bone, shell, amber, mother of pearl, meerschaum and substitutes for all of these materials or of plastic.

Marketing services provided by means of digital networks.

Magazines.

Paper, cardboard and goods made from these materials; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters packaging materials; printers' type; printing blocks; disposable nappies of paper for babies; printed publications; paint boxes for children; cheque book holders.

Advertising; business management; business administration; office functions; electronic data storage; organisation, operation and supervision of loyalty and incentive schemes; advertising services provided via the Internet; production of television and radio advertisements; accountancy; auctioneering; organising of trade fairs; opinion polling; data processing; provision of business information; retail services connected with the sale of books, information documents.

Downloadable audio/video files.

Books, publications, printed matter, instructional and teaching material.

Advent calendars; announcement cards; calendars; envelopes; gift bags; gift tags; gift wrap; greeting cards; notebooks; all the aforesaid excluding printed matter relating to wine products.

Business management consulting services.

Entrepreneurial Pulse aims to be the UK’s most significant research ever gathered into the different types of entrepreneurs and the impact of mindset on their behaviour and performance. Most well-trodden entrepreneur research aims to identify the elusive entrepreneur x-factor or bottleable essence. While a laudable objective, this previous work assumes the principle that all entrepreneurs are the same, sharing the same DNA and a dominant entrepreneurial gene. Our investigation starts in a different place with the proposition that there are different “types” of entrepreneur and understanding their differences is vital to provide tangible insight and value for... • Investors who want to know how to guarantee their entrepreneurs success • Advisors who need to know how to compensate for entrepreneurs strengths and weaknesses • Entrepreneurs who need to know themselves better than they think they do. • Leadership teams who need to know how to complement each other Through tens of thousands of entrepreneur interactions we believe that different “types” of entrepreneurs share certain mindset traits while exhibiting different characteristics and qualities. Our research programme “Entrepreneurial Pulse” aims to deeply understand entrepreneurs' differences, exploring what make Dyson different from Jobs and why. We will climb inside their minds to understand what “type” they are, and would like to be; whether they recognise their “type” and how they can adapt: and what sort of support they need to continue to thrive. The Entrepreneurial Pulse research programme will be: • Futureproof. Ongoing digital and face to face research will capture emerging ideas and new influences to inform trends and forecasts • Scaleable. Engaging a community of thousands of UK entrepreneurs to establish robust evidence-based recommendations • Valuable. Informing the design of practical tools that entrepreneurs and their advisors can apply in real life to accelerate their development Our goal is to forensically explore and quantify the significant underpinning characteristics of entrepreneurs, with the aim of knowing them better than they know themselves. Leading entrepreneurial partners To achieve our shared mission led by British Design Fund we’ve formed a partnership of entrepreneurial leaders. British Design Fund initiated the programme to inform their investment pipeline; partners Brunel University are leading thinkers who are committed to continuously improve their understanding of entrepreneurs; supporters Entrepreneurial Spark goal is to accelerate the innovation of their user-centred mindset products to help entrepreneurs succeed. ; Entrepreneurial Pulse aims to be the UK’s most significant research ever gathered into the different types of entrepreneurs and the impact of mindset on their behaviour and performance. Most well-trodden entrepreneur research aims to identify the elusive entrepreneur x-factor or bottleable essence. While a laudable objective, this previous work assumes the principle that all entrepreneurs are the same, sharing the same DNA and a dominant entrepreneurial gene. Our investigation starts in a different place with the proposition that there are different “types” of entrepreneur and understanding their differences is vital to provide tangible insight and value for... • Investors who want to know how to guarantee their entrepreneurs success • Advisors who need to know how to compensate for entrepreneurs strengths and weaknesses • Entrepreneurs who need to know themselves better than they think they do. • Leadership teams who need to know how to complement each other Through tens of thousands of entrepreneur interactions we believe that different “types” of entrepreneurs share certain mindset traits while exhibiting different characteristics and qualities. Our research programme “Entrepreneurial Pulse” aims to deeply understand entrepreneurs' differences, exploring what make Dyson different from Jobs and why. We will climb inside their minds to understand what “type” they are, and would like to be; whether they recognise their “type” and how they can adapt: and what sort of support they need to continue to thrive. The Entrepreneurial Pulse research programme will be: • Futureproof. Ongoing digital and face to face research will capture emerging ideas and new influences to inform trends and forecasts • Scaleable. Engaging a community of thousands of UK entrepreneurs to establish robust evidence-based recommendations • Valuable. Informing the design of practical tools that entrepreneurs and their advisors can apply in real life to accelerate their development Our goal is to forensically explore and quantify the significant underpinning characteristics of entrepreneurs, with the aim of knowing them better than they know themselves. Leading entrepreneurial partners To achieve our shared mission led by British Design Fund we’ve formed a partnership of entrepreneurial leaders. British Design Fund initiated the programme to inform their investment pipeline; partners Brunel University are leading thinkers who are committed to continuously improve their understanding of entrepreneurs; supporters Entrepreneurial Spark goal is to accelerate the innovation of their user-centred mindset products to help entrepreneurs succeed. .

Entrepreneurial Pulse aims to be the UK’s most significant research ever gathered into the different types of entrepreneurs and the impact of mindset on their behaviour and performance. Most well-trodden entrepreneur research aims to identify the elusive entrepreneur x-factor or bottleable essence. While a laudable objective, this previous work assumes the principle that all entrepreneurs are the same, sharing the same DNA and a dominant entrepreneurial gene. Our investigation starts in a different place with the proposition that there are different “types” of entrepreneur and understanding their differences is vital to provide tangible insight and value for... • Investors who want to know how to guarantee their entrepreneurs success • Advisors who need to know how to compensate for entrepreneurs strengths and weaknesses • Entrepreneurs who need to know themselves better than they think they do. • Leadership teams who need to know how to complement each other Through tens of thousands of entrepreneur interactions we believe that different “types” of entrepreneurs share certain mindset traits while exhibiting different characteristics and qualities. Our research programme “Entrepreneurial Pulse” aims to deeply understand entrepreneurs' differences, exploring what make Dyson different from Jobs and why. We will climb inside their minds to understand what “type” they are, and would like to be; whether they recognise their “type” and how they can adapt: and what sort of support they need to continue to thrive. The Entrepreneurial Pulse research programme will be: • Futureproof. Ongoing digital and face to face research will capture emerging ideas and new influences to inform trends and forecasts • Scaleable. Engaging a community of thousands of UK entrepreneurs to establish robust evidence-based recommendations • Valuable. Informing the design of practical tools that entrepreneurs and their advisors can apply in real life to accelerate their development Our goal is to forensically explore and quantify the significant underpinning characteristics of entrepreneurs, with the aim of knowing them better than they know themselves. Leading entrepreneurial partners To achieve our shared mission led by British Design Fund we’ve formed a partnership of entrepreneurial leaders. British Design Fund initiated the programme to inform their investment pipeline; partners Brunel University are leading thinkers who are committed to continuously improve their understanding of entrepreneurs; supporters Entrepreneurial Spark goal is to accelerate the innovation of their user-centred mindset products to help entrepreneurs succeed. .