Precious metals and their alloys; Jewellery, precious and semi-precious stones; cuff links and tie clips; decorative articles [trinkets of jewellery] for personal use; pins [Jewellery]; rings and chains; ornaments, medals and medallions, badges, buckles for watchstraps, trophies, coins, all the aforesaid made of precious metal or stones, or their alloys, their imitations or coated therewith; cases, holders, containers and boxes for jewellery and horological articles; clocks, watches, timepieces; Lapel pins, brooches; parts and fittings for all the aforesaid.

Paper and cardboard; printed matter; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks; paper and cardboard articles; printed publications, year books, diaries, directories, address books, books, magazines, comics, photographs, newspapers, newsletters, programmes, manuals, catalogues, guides, pamphlets, brochures, pictures, posters; passport holders, binders, files, folders, covers [stationery], albums, atlases, maps, plans, calendars, stationery, paperweights, pads, postcards, greetings cards, notelets, notepaper, letter paper, envelopes, labels, stickers, transfers and decals, decorative stickers for cars bookmarks, cards, vouchers, tickets, trading cards, pre-paid purchase cards, cheques, certificates, stamps, coasters, playing cards, printing equipment, painting and drawing sets; office requisites, flags, pennants, rosettes, badges, napkins; writing instruments and materials; wrapping and packaging materials; parts and fittings for all the aforesaid.

Luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals; Bags, wallets, purses; cases, valises, suitcases, briefcases; luggage, handbags, travelling bags, schoolbags, satchels, duffle bags, sport bags, courier bags and trunks; holders for carrying infants; folders, pouches, cases; rucksacks and knapsacks, backpacks, bumbags; sunshades; canes, straps, belts; articles and accessories relating to the training, racing, hunting and care of horses; leather bracelet; leather key ring; leather gloves; passport holder; notebook; luggage tags; Umbrellas and parasols; dog leads; dog collars; pet accessories; Clothing for pets; pet leads and collars; parts and fittings for all the aforesaid.

Household or kitchen utensils and containers; Cookware and tableware, except forks, knives and spoons; Combs and sponges; Brushes, except paintbrushes; Brush-making materials; Articles for cleaning purposes; Unworked or semi-worked glass, except building glass; Glassware, porcelain and earthenware; brushes; mugs; cups; beakers; plates; bowls; drinking glasses; lunchboxes; picnic boxes; flasks and hip flasks; bottles; decanters; glasses; tankards; glassware, earthenware, porcelain and china; domestic utensils and containers; ceramic articles for kitchen use; crockery; coasters not of paper and not being table linen; money boxes, not of metal; water bottles; oven mitts; shoe horns; silver and gold tankards; waste bins (not of metal); tea cosies; jewellery dishes; artworks of glass, earthenware, crystal, terracotta, porcelain; Statues, figurines, plaques made of porcelain, terracotta or glass, included in the class; ceramic mugs, cups, plates, bowls, jugs, dishes, saucers, pots; parts and fittings for all the aforesaid goods.

Clothing, footwear, headgear; leather jackets; ties; silk tie; scarves; hats; caps; jackets t-shirts; shirts; jerseys; overalls; socks; sweatshirts; hoodies; gilets; aprons, vests, dresses, dungarees, robes, coats, gloves, headbands, neckties, overcoats, trousers, tracksuits, shorts, underwear, nightwear, skirts, sweaters, shoes, hats, caps, face masks (clothing), bandanas; parts and fittings for all the aforesaid.

Advertising; Business management, organization and administration; Office functions Marketing, advertising, promotion, publicity, organising and conducting trade and business fairs, exhibitions, conferences and seminars, office and business management advisory services; auctioneering services; on-line services relating to business administration, business management and advertising; business services relating to the provision of sponsorship; advertising by mail order and direct mail; information, advisory and consultancy services relating to business management, business administration and advertising; Promotion of goods and services through sponsorship; administration of loyalty rewards programmes; administration of membership schemes; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Sales promotion through customer loyalty programs; Organisation of customer loyalty programs for commercial, promotional or advertising purposes; Organization, operation and supervision of sales and promotional incentive schemes; loyalty scheme services, Promotion of goods and services through sponsorship of sports events; Advertising and promotion of educational, cultural, and entertainment events, namely, motorsports events, golfing events, horse-racing events, country estate leisure pursuits events and historic buildings events; promotion of goods and services through sponsorship of motor racing; administration of membership schemes; organisation of exhibitions, events and trade fairs for commercial and advertising purposes; advertising services; promotional services; promotion of goods and services through sponsorship; advertising and promotional services in relation to cultural and entertainment events; advertising and promotional services in relation to motorsports events, sporting events, races, sports competitions, motor racing, roadshows, sports, golfing, horse-racing, country estate leisure pursuits, historic buildings, events, races, shows, contests, competitions and games; Retail services and online retail service connected with the sale of non-medicated cosmetics and toiletry preparations, non-medicated dentifrices, perfumery, essential oils, bleaching preparations and other substances for laundry us, cleaning, polishing, scouring and abrasive preparation, toiletries, cosmetics, soaps, shower and bath preparations, skin care products, exfoliants for the care of the skin, deodorants, anti-perspirants, hair care products, hair styling products, aftershaves and aftershave preparations, Industrial oils and greases, wax, lubricants, dust absorbing, wetting and binding compositions, fuels and illuminants, candles and wicks for lighting, Lubricants, oils, grease, fuels, oils, greases, and lubricants for vehicles, additives for all the aforesaid, Common metals and their alloys, ores, metal materials for building and construction, transportable buildings of meta, non-electric cables and wires of common metal, small items of metal hardware, metal containers for storage or transport, safes, key rings made of metal, articles of common metal and their alloy, ironmongery and small items of metal hardware, buckles, money clips, key fobs, key rings and key chains, trinkets, ornaments, tags, statuettes, models and figurines, decorative and commemorative plaques and plates, trophy and prize cups, signs and signboards, boxes, bins and containers, cases, badges (all the aforesaid of non-precious metal), signs of metal, Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signaling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity, downloadable publications, apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data, recorded and downloadable media, computer software, blank digital or analogue recording and storage media, mechanisms for coin-operated apparatus, cash registers, calculating devices, computers and computer peripheral devices, diving suits, divers' masks, ear plugs for divers, nose clips for divers and swimmers, gloves for divers, breathing apparatus for underwater swimming, fire-extinguishing apparatus, software, mobile apps, games software, computer game, screen savers, virtual and augmented reality software and hardware, simulators, simulation apparatus and software, electronic publications, downloadable multimedia files, downloadable videos, downloadable image files, downloadable music files, sound and video recordings, podcasts, media content, tapes, cassettes, cartridges, compact discs, laser discs, films, slides, computer hardware and software, amusement apparatus adapted for use with visual display units and televisions, interactive video apparatus, electronic games playing apparatus, computers for use in relation to providing amusement and education, data processing apparatus, photographic, cinematographic and optical apparatus and instruments, teaching apparatus and instruments, encoded cards, protective and safety equipment, magnets, safety and protective clothing, headgear and equipment for use in sports and leisure pursuits, glasses and sunglasses, including cases, frames and accessories, Vehicles, apparatus for locomotion by land, air or water, parts and fittings for vehicles, apparatus, components, instruments, units, kits and repair outfits for all the aforesaid, Precious metals and their alloys, Jewellery, precious and semi-precious stones, Horological and chronometric instruments, cuff links and tie clips, decorative articles [trinkets of jewellery] for personal use, pins [Jewellery], rings and chains, ornaments, medals and medallions, badges, buckles for watchstraps, trophies, coins, all the aforesaid made of precious metal or stones, or their alloys, their imitations or coated therewith, cases, holders, containers and boxes for jewellery and horological articles, clocks, watches, timepieces, Paper and cardboard, printed matter, bookbinding material, photographs, stationery and office requisites, except furniture, adhesives for stationery or household purposes, drawing materials and materials for artists, paintbrushes, instructional and teaching materials, plastic sheets, films and bags for wrapping and packaging, printers' type, printing blocks, paper and cardboard articles, printed publications, year books, diaries, directories, address books, books, magazines, newspapers, newsletters, programmes, manuals, catalogues, guides, pamphlets, brochures, pictures, posters, passport holders, binders, files, folders, covers [stationery], albums, atlases, maps, plans, calendars, stationery, paperweights, pads, postcards, greetings cards, notelets, notepaper, letter paper, envelopes, labels, stickers, transfers and decals, decorative stickers for cars bookmarks, cards, vouchers, tickets, trading cards, pre-paid purchase cards, cheques, certificates, stamps, coasters, playing cards, printing equipment, painting and drawing sets, office requisites, flags, pennants, rosettes, badges, napkins, writing instruments and material, wrapping and packaging materials, Bags, wallets, purses, Leather and imitations leather, animal skins and hides, imitation animal skins and hides, articles made from the aforesaid, cases, valises, suitcases, briefcases, luggage, bags, handbags, travelling bags, schoolbags, satchels, duffle bags, sport bags, courier bags and trunks, holders for carrying infants, folders, wallets, purses, pouches, cases, rucksacks and knapsacks, backpacks, bumbags, umbrellas, parasols, sunshades, walking sticks, whips, canes, straps, belts, harness and saddlery, articles and accessories relating to the training, racing, hunting and care of horses, Leather and imitations of leather, leather bracelet, leather key ring, leather gloves, passport holder, notebook, Animal skins and hides, Luggage and carrying bags, luggage tags, Umbrellas and parasols, Walking sticks, umbrellas, Whips, harness and saddlery, Collars, leashes and clothing for animals, dog leads, dog collars, pet accessories, Furniture, but not including office furniture, mirrors, frames, containers and boxes, armchairs, baskets, not of metal, boxes of wood or plastic, commemorative statuary, cups of wood, wax, plaster or plastic, containers, not of metal [storage, transport], cupboards, cushions, sleeping bags, beds, bedding, cushions for lining pet crates, door stops, not of metal or rubber, fans for personal use, non-electric, figurines of wood, wax, plaster or plastic, footstools, prize cups of wood, wax, plaster or plastic, sew-on tags of plastic for clothing, statues of wood, wax, plaster or plastic, works of art of wood, wax, plaster or plastic, goods made from wood, cork, reed, cane, wicker, horn, bone, shell, amber, plastic and substitutes for these materials, wooden signs, plastic signs, Household or kitchen utensils and containers, combs and sponges, brushes, electric and non-electric toothbrushes, mugs, cups, beakers, plates, bowls, drinking glasses, lunchboxes, picnic boxes, flasks and hip flasks, bottles, decanters, glasses, tankards, glassware, earthenware, porcelain and china, domestic utensils and containers, ceramic articles for kitchen use, crockery, coasters not of paper and not being table linen, money boxes, not of metal, water bottles, oven mitts, shoe horns, silver and gold tankards, waste bins (not of metal), tea cosies, jewellery dishes, artworks of glass, earthenware, crystal, porcelain, Textiles and textile goods, bed and table covers, travellers' rugs, textiles for making articles of clothing, duvets, covers for pillows, coverings for furniture, bath linen, towels, face cloths, bed linen, sheets, pillowcases, blankets, duvet covers, valances, table linen, textile place mats, textile napkins, tea towels, curtains, banners, bunting, flags and pennants of textiles, handkerchiefs, sleeping bags, pennants (plastic), wall hangings, Clothing, footwear, headgear, leather jackets, ties, silk tie, scarves, hats, caps, jackets t-shirts, shirts, jerseys, overalls, socks, sweatshirts, hoodies, gilets, aprons, Lace and embroidery, ribbons and braids, hooks and eyes, pins and needles, artificial flowers, badges, emblems, brooches, buckles, clasps, pins, buttons, fastenings, hat, hair and shoe ornaments, patches, appliques, ribbons, braid, rosettes, belts clasps, garlands, festoons, laces, Carpets, rugs, floor coverings and artificial ground coverings, artificial ground coverings, carpets, rugs and mats, protective floor coverings, rugs, door mats, mats, vehicle mats and carpets, Toys, playthings, stuffed toys, hand puppets, finger puppets, dolls, sock toys, rattles [toys], baby rattles, mobiles [toys], crib mobiles [toys], video game apparatus, board games, articles of clothing for toys, Christmas tree decorations, toy cars, sporting articles, models and kits, Meat, fish, poultry and game, preserved, dried and cooked fruits and vegetables, eggs, milk and milk products, snacks and prepared meals made principally of any of the aforesaid goods, jams, jellies and fruit sauces, milk, cheese, butter, yogurt and other milk products, potato chips, potato crisps, Ice cream, coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee, flour and preparations made from cereals, bread, pastry, honey, snacks and prepared meals made principally of any of the aforesaid goods, confectionery, ices, spices, mustard, vinegar, sauces (condiments), Raw and unprocessed agricultural, aquacultural, horticultural and forestry products, Raw and unprocessed grains and seeds, Fresh fruits and vegetables, fresh herbs, Natural plants and flowers, Bulbs, seedlings and seeds for planting, Live animals, Foodstuffs and beverages for animals, Beer, mineral and aerated waters and other non-alcoholic drinks, fruit drinks and fruit juices, syrups and other preparations for making beverages, Alcoholic beverages, except beer, Tobacco and tobacco substitutes, Cigarettes and cigars, Electronic cigarettes and oral vaporizers for smokers, Smokers' articles, Matches; information, advisory and consultancy services relating to the aforesaid.

Telecommunication services; television program broadcasting; broadcasting of cable television programs; radio program broadcasting; broadcasting and transmission of radio and television program on sport and sporting events; news and news information agency services;; transmission and broadcasting services for radio and television programs via the Internet or via any wireless electronic communication network; electronic message transmission; simultaneous broadcasting of film recordings and sound and video recordings; provision of access to telematics servers and to real-time conversation forums; computer-assisted message and image transmission; provision of access to a global computer network or of interactive communication technologies for access to private and commercial purchasing and ordering services; transmission of information (including telematics sites) by telecommunication, of computer programs and other data; electronic mail services; providing access to the internet or to any wireless electronic communication network (telecommunication services); provision of connections for telecommunications with a global computer network (Internet) or with databases;; leasing access time to MP3 web sites on the Internet via a global computer network or via wireless electronic communication devices; n-line transmission of electronic publications; digital music transmission on the Internet or via any wireless electronic communication network; digital music transmission via MP3 Internet sites; simultaneous distribution and/or broadcasting of film recordings and sound and video recordings; simultaneous distribution and or broadcasting of interactive educational and entertainment products, interactive compact discs, CD-ROMs, computer programs and computer games; provision of access time to blackboards (information and notice boards), discussion forums (chatrooms) and blogs in real time via a global computer network (communication services); streaming and broadcasting of esports events and activities; telecommunication of multimedia; videotext and teletext transmission services; digital information transmission by cable, wire or fiber; information transmission via mobile telephones, telephones, facsimile transmission and telex; providing access to discussion groups on the Internet; providing access to internet platforms (also mobile internet) in the nature customized web pages featuring user-defined or specified information, personal profiles; provision of access to search engines to obtain data and information on global networks; Chat room services; portal services; email services; providing use or access to the Internet; radio and television broadcasting; information, advisory and consultancy services relating to the aforesaid.

Transport; Packaging and storage of goods; Travel arrangement; Transportation and delivery services; warehousing and storage services; stabling services; car parking services; arranging and provision of tours; mail order delivery; offering vehicles, vehicle parks, racing tracks and racing animals for lease, hire or rent; information, advisory and consultancy services relating to transportation and delivery, stabling, booking services and the provision of tours; tour services; offering sports and racing cars, historic vehicles and aeroplanes for lease, hire or rent information; warehousing and storage of aircraft, engines and parts for aircrafts and aircraft engines; rental of aircraft hangars and hangar space; information, advisory and consultancy services relating to transportation, delivery, and storage; air ticket booking services; information, advisory and consultancy services relating to the aforesaid.

Education; Providing of training; Entertainment; Sporting and cultural activities; planning, management, operation and organisation of events; sporting, cultural, entertainment, training and educational events; consultancy services relating to events, sporting, cultural, entertainment, training and educational events; organising, planning, hosting and officiation of entertainment, motoring, sporting, cultural and educational activities, events, exhibitions, shows, conferences, competitions and displays; organising, producing, conducting and presenting events for educational, training, cultural or entertainment purposes; organisation, arrangement, management, officiation at and hosting of events, sporting events, races, rodeos, competitions, shows, games, quizzes, pageants, ceremonies, functions, tournaments, wine tastings, awards, contests, festivals, galas, parties, dances, balls, meets, meetings, circuses, concerts, recitals, roadshows, displays, product launch parties, fayres, musical performances, exhibitions, conventions, seminars, workshops, congresses, symposia and conferences; corporate hospitality (entertainment); entertainment services in the nature of arranging social entertainment events, live performances, education, training, tuition, field study, natural history studies, conservation studies and environmental studies; rental of educational, entertainment and cultural material and apparatus, leaflets, magazines, studios, scenery, sets, cinematographic machines and apparatus, films, videos, DVD's, CD's, musical instruments, sports equipment, diving equipment, television and radio apparatus, books, documents, records, sound or image recordings, machines and apparatus for recording, retrieving, reproducing, playing sound or image recordings, negatives, positives, toys, amusement machines and apparatus, game machines and apparatus, works of art, cameras, projectors and optical equipment, lighting apparatus, dollies, disco equipment, studios, grandstands, public address systems, stadium facilities, tennis courts; arranging the rental, hire and leasing of animals for recreational purposes, sporting events or for use in film productions; arranging the rental, hire and leasing of educational, training, cultural, entertainment and sporting equipment, services and facilities for use in education, training, cultural, entertainment and sporting events and activities; special event planning; offering motor racing circuits for lease, hire or rent; Provision of recreational and sporting facilities; provision of race, racing, and show facilities; entertainment services in the nature of personal appearances by movie stars and sports celebrities; ticketing and event information and booking services; services for writing, composition, preparation, production, promotion, distribution, direction, presentation, conducting, exhibition, rental and performance of educational, cultural and entertainment events both live and recorded, indoor and outdoor and over the Internet; provision of on-line electronic, non-downloadable media, video and audio recordings and publications; publication of multimedia material online; organising, producing, presenting and providing competitions, contests, races, games, exhibitions, conferences, seminars, product launches, sports, shows, events, concerts, live performances, education, training, tuition, field study, natural history studies, conservation studies and environmental studies, weddings and wedding receptions; organising of sports competitions and sports events; management of events for sporting clubs; organisation of automobile races; organisation of automobile rallies, tours and racing events; organisation of vehicle racing events; organising of motor racing events; arranging competitions and tournaments relating to car racing; entertainment services provided at a motor racing circuit; advanced driving instruction for drivers of motor cars; entertainment and training services provided via advance driving instruction for drivers of motor vehicles in racing circuits, skid pan driving facilities and off-road environments; Sports club services; conducting of horse races; organisation of equestrian contests; training services relating to flying; flying instruction; Airplane flight instruction; golf courses; facilities for playing golf (Provision of -); golf driving range services; organisation of professional golf tournaments or competitions; providing gun firing range facilities; arranging parties for clay pigeon shoots; organisation of cricket competitions; organisation of cycling events; organising and conducting running events, activities and races; operating lotteries and competitions; sport-related betting and game services; hospitality services (sport, entertainment); hospitality services, namely customer reception services (entertainment services), including provision of admission tickets for sporting or entertainment events; issuance of tickets, including on a global computer network (the Internet), for sporting, entertainment, cultural and educational events; sports tickets agency services; providing online information in the fields of sports and sports events from a computer database or the internet; entertainment services relating to sporting events; organisation of events and sporting and cultural activities; organisation of sporting competitions; organisation of events in the field of motor racing, horse racing, equestrian, golf, cricket, cycling, athletics and shooting; operation of sports facilities; fun park services; health and fitness club services; video and audiovisual systems rental; rental of interactive educational and recreational products, of interactive educational and recreational compact disks in the field of sports, of CD-ROMs and computer games; production of interactive compact discs and of CD-ROMS [film and/or music production]; audio, video and multimedia production, and photography; post-production editing services in the field of music, videos and film; audio, video and photo editing services; live entertainment production services; television and radio coverage of sports events; production services for radio and television programs and videotapes; production of podcasts; writing of texts, other than publicity texts; simultaneous distribution of film recordings and sound and video recordings; ticket reservation services and information for entertainment, sporting and cultural events; sports camps services; timing during sports events; interactive entertainment; online betting and game services on the Internet or on any wireless electronic communication network; provision of services relating to raffles; information in the field of entertainment (including in the sports field), provided online from a computer database or via the Internet or via any wireless electronic communication network; electronic game services transmitted via the Internet or on mobile telephones; book publishing; on-line publishing of electronic books and newspapers; audio and video recording services; production of animated cartoons for the movies, production of animated cartoons for television; rental of sound and image recordings for entertainment; providing on-line non-downloadable audio and video content; publication services; information in the field of education provided online from a computer database or via the Internet or via any wireless electronic communication network; translation services; photography services; rental of facilities for motor racing, horse racing, equestrian, golf, cricket, cycling, athletics and shooting; programming and/or rental of film recordings and of sound and video recordings; providing statistical and other information on sports performances, radio and television programming; education services relating to conservation; organizing cultural and arts events; art exhibitions; museum services; museum curator services; organising, conducting, producing, presenting and providing of esports events and activities; providing esports facilities; esports officiating; esports coaching; entertainment services provided in virtual environments; virtual reality arcade services; entertainment and training services provided via simulators; entertainment and training services provided via apparatus and software for integrating electronic data with real world environments [augmented reality]; recreational camps; recreational camp services; holiday camp services; sports camp services; provision of entertainment infrastructures, namely, VIP lounges both on and off site sports facilities for entertainment purposes; information, advisory and consultancy services relating to the aforesaid.

Services for providing food and drink; Temporary accommodation; hotel, restaurant, bar and catering services; accommodation services; accommodation agency, appraisal, booking, brokerage, planning, rental and reservation services; nursery, childcare, childminding and crèche services; provision of holiday accommodation; booking and reservation services for restaurants and holiday accommodation; retirement home services; crèche services; provision of accommodation, camping, caravan park, conference, congress, convention, exhibition and fayre facilities; food hygiene services; tourist agency services for arranging accommodation; arranging of wedding receptions; arranging for the rental, hire and leasing of equipment, services and facilities for use in catering events and activities; providing campground facilities; camp services (Holiday-); lodging; Bistro services; cafes; cafeterias; canteens; guest house; hostel; wine bar services; club services for the provision of food and drink; provision of hospitality; provision of ball, dance, display, event, festival, function, holiday, launch, lecture, meet, meeting, party, presentation, and training session facilities (accommodation); organisation, arrangement, management, officiation at and hosting of wedding receptions; hospitality services; information, advisory and consultancy services relating to the aforesaid.

Scientific and industrial research; computer programming; computer software consultation services; providing access to an interactive online computer database in the fields of visual media, graphic images and graphic designs, photography, illustrations, film footage, digital content, websites, digital vouchers, interactive digital content; providing access to various media, namely digital stock photography, archival photographs, art, clip art, news images, digital animation, video clips, film footage, illustrations, graphic designs, and audio data, via an interactive computer database; photographic reporting services; research in the field of photographic and video images; licensing of intellectual property via a global computer network, namely, still images, moving images, audio data and text; licensing use of digital media products in presentations in the fields of sports, entertainment, business, electronic and print publishing, graphic design, advertising and interactive media; licensing of digital data, namely still images, moving images, audio data and text for use in the fields of electronic and print publishing, graphic design, advertising and interactive media; stock photograph reproduction licensing services. Specifically the delivery of digital advertising or content on digital screens using a computer network and digital data feeds or technical api's to create data driven advertising or content.

Licensing of intellectual property via a global computer network, namely, still images, moving images, audio data, video and text; licensing use of digital media products in presentations in the fields of entertainment, business, electronic and print publishing, graphic design, advertising and interactive media; licensing of digital data, namely still images, moving images, audio data and text for use in the fields of electronic and print publishing, graphic design, advertising, digital billboards and interactive media; stock photograph reproduction licensing services; licensing of advertising-related intellectual property and proprietary materials; licensing of computer software and communications software in the field of advertising, digital billboards and social media. Specifically the delivery of digital advertising or content on digital screens using a computer network and digital data feeds or technical api's to create data driven advertising or content.