Toothpaste; non-medicated mouthwash; non-medicated dental preparations, namely, preparations for removing plaque, tooth cleaning preparations, dental rinses, tooth whitening preparations and breath freshening preparations for personal hygiene.

Dietary and nutritional supplements.

Digital marketing.

Building and maintaining websites.

Pre-recorded audio and video on electronic, magnetic or optical media, or downloadable from the internet; downloadable electronic publications; software; software for computers and mobile devices; the aforementioned software downloadable from the internet; the aforementioned software downloadable from online application stores; the aforementioned software recorded on electronic, magnetic or optical media; podcasts. .

Printed matter; printed reports and publications, instructional and teaching materials, calendars, diaries, posters, photographs, newsletters, magazines, manuals, pamphlets, flyers, brochures and catalogues, certificates, syllabi, journals, catalogues, study guides, examination papers, and books; stationery.

Toothpaste;Toothpastes;Swallowable toothpaste;Non-medicated toothpaste.

Teeth whitening strips;Teeth whitening preparations;Teeth whitening strips impregnated with teeth whitening preparations [cosmetics];Teeth whitening pens;Tooth whitening creams;Tooth whitening preparations;Tooth whitening pastes;Teeth cleaning lotions;Skin whitening creams;Creams (Skin whitening -);Skin whitening preparations;Cosmetic preparations for the care of mouth and teeth;Dental bleaching gel;Teeth cleaning (Preparations for -);Preparations for cleaning teeth;Cleaning preparations for the teeth;Preparations for cleaning the teeth;Cream for whitening the skin;Whitening the skin (Cream for -);Dental bleaching gels;Gels (Dental bleaching -);Skin whitening preparations [cosmetic];Tooth powders [for cosmetic use];Tooth powder [for cosmetic use];Tooth gel;Chewable tooth cleaning preparations;Tooth polishes;Tooth powders;Tooth cleaning preparations;Tooth polish;Tooth powder;Dental polish;Dentifrices in the form of chewing gum;Dentures (Preparations for cleaning -);Cleaning dentures (Preparations for -);Preparations for cleaning dentures;Denture polishes;Polishes (Denture -);Tooth care preparations;Preparation for cleaning dentures;Tooth paste;Moistened tooth powder;Toothpastes;Non-medicated dental rinse.

Advertising, including search engine optimisation, pay per click advertising and banner advertising; advertising services provided through the internet; advertising agency services; marketing services, including e-mail and internet marketing; digital marketing strategy; presentation of services on communications media for retail purposes; direct market advertising; direct marketing; promotional marketing; design of marketing material, including the design of printed matter and websites for use in marketing; rental of advertising space and time and of advertising media; online advertising on computer networks.

Oral healthcare services, including orthodontic, dental and hygienist services; dentistry, including denturist services; oral surgery; dental implant placement and restoration services; dental correction and cosmetic dental enhancement, including stain removal and facial rejuvenation; dental clinic services; dental monitoring, X-rays, CT scanning, testing, inspection, imaging and diagnostic services; providing dentally-refined nutritional consultation; providing dental fillings, crowns, bridges, braces, orthodontic brackets, veneers, smile make-overs, sedation, and skin-filling injections, root canal surgery and treatment, teeth whitening, oral hygiene, extractions, cosmetic bonding, dentures, dental sealants, fluoride treatments and gum disease treatments; advisory, enquiry, information and consultancy services relating to any of the aforementioned services.

Advertising and publicity services; on-line advertising on a computer network; television advertising; radio advertising; magazine advertising; direct mail advertising; outdoor advertising; agencies, intermediary or brokerage for advertising; information services relating to advertising; advertising consultancy; layout services for advertising purposes; publicity columns preparation; updating of advertising materials; publication of publicity materials; dissemination of advertising matter; planning and production of advertising media; planning and organization of exhibitions and trade fairs for commercial or advertising purposes; organization of fashion shows for promotional purposes; planning and organization of sales promotion events and marketing events; distribution of samples; public relations; public relations agencies; shop window dressing; rental or provision of advertising space; brokerage for provision of advertising space; publicity material rental; marketing; sales promotion for others; sales promotion of goods and services for others, and provision of advice thereon; sponsorship search; economic forecasting; marketing research, studies, analysis and assessment; opinion polling; compilation of statistics; price comparison services; research and analysis of advertising effectiveness, and provision of information relating thereto; marketing research in relation to computer network, such as trends of accesses to websites by Internet users, and providing analysis and information on results of the research; provision of business or commercial information; business management and organization consultancy; business management analysis and consultancy; consultancy and advisory services regarding business strategy; business research and data analysis; administrative processing of purchase orders; providing information concerning commercial sales; arranging of contracts for the purchase and sale of goods, for others; business administration of the licensing of the goods and services of others; business management of entertainers; consultation relating to brand strategy; consultancy on various business planning, product developments and cooperate images; collecting, management and analysis of information on customers of companies, and providing information thereon; arranging of technical, sales and manufacturing cooperation of companies; compilation of mailing lists; office functions, namely filing, in particular documents or magnetic tape; agency services of office functions; agency services of office functions in relation to purchase orders for goods; computerized file management; agency services of calculating copyright royalties for others; news clipping services; data search in computer files for others; input processing, systemization and compilation of information into computer databases; agency services of office functions relating to data processing.

Electronic commerce provider and broker services, namely presentation of services, in particular insurance; Policy comparison; Advertising and marketing, including on digital networks; Services of an advertising agency.

Insurance brokerage; Insurance brokerage, including all the aforesaid being Internet-based; Arranging of insurance contracts, for others, including being based on an electronic marketplace; Arranging of contracts with insurance.

Oral care preparations to relieve teething in babies, not for medical use.

Bleaching preparations and other substances for laundry use; Soaps; perfumery, essential oils, cosmetics, hair and skin care preparations; Toiletries; Oral hygiene preparations; Dentifrices; Medicated and non-medicated toothpaste; Mouthwash; Tooth whitening preparations; Dentifrices; Sets of cosmetic oral care products; Dentifrices in the form of chewing gum; Mouthwashes, not for medical purposes; Non-medicated mouth-washes; Scouring substances; Furbishing preparations; Grinding preparations; Cleaning agents for household purposes.

Brushes and brush-making articles; Cosmetic and toilet utensils and bathroom articles; Dental cleaning articles; Toothbrushes; Toothbrushes; Interdental brushes for cleaning the teeth; Toothbrush containers; Toothbrush containers; Containers for dentifrices; Toothbrush holders; Toothbrush holders; Toothbrushes, electric; Electronic toothbrushes; Toothbrush bristles; Toothbrushes for pets; Oral care kits comprising toothbrushes and floss; Floss for dental purposes; Dental floss dispensers; Battery-powered dental flossers; Floss for dental purposes; Dental floss hoops; And parts and fittings for all the aforesaid goods included in this class.