Market studies, market research, market analysis; advice on companies and business organization; business transaction brokerage for others; conclusion of contracts for others for the purchase and sale of goods; opinion polling; advertising research; distribution of samples for advertising purposes; sales promotion for others; advertising, especially advertising on the radio, on television, in the cinema, in the written press, by videotext, teletext and the Internet; public relations and market studies; receiving home shopping orders by telephone; publication of advertising brochures; production of advertising films; advertising film rental; compilation, systematization and updating of data in data banks; business management; business administration; office functions; arranging contracts regarding temporary access to data banks (for others); services for arranging subscriptions to telecommunication services, namely temporary access to data banks (for others); advertising, especially strategy development and campaign design; project and event management, namely planning, monitoring and conducting of advertising campaigns, projects and events; arranging and conducting of trade fairs and exhibitions for commercial and advertising purposes; advertising, in particular advertising for films on the Internet and through online services of an Internet access provider; distribution of advertising brochures and catalogs; management of computer files; telephone and/or computerized reception of online purchase or home shopping orders; auctioneering, also over the Internet; Advertising agency services; design and preparation of presentations and other offers of information for advertising purposes, arranging and conducting of multimedia shows for advertising and/or promotional purposes; development of advertising concepts; advertising on an online electronic communication network, development and creation of advertising concepts; audiovisual communication concept development, design and production for advertising purposes; writing and publication of advertising texts; planning of advertising measures; publication of printed matter (also in electronic format) for advertising purposes; broadcasting of commercials; production of home shopping broadcasts; trading in film, television and video licenses.

Telecommunications; broadcasting of cinema, television, radio, videotext and teletext programs; broadcasting of home shopping programs; news gathering and dissemination (news agencies); reception and transmission of general information in the context of news agency services; sound, image and data transmission via cable, satellite, computers (computer networks), telephone lines and ISDN lines as well as any other transmission media; providing access to data stored in data banks, including via the Internet and particularly also via (computer) systems communicating interactively; leasing of access time to data banks; providing access to information over the Internet; providing access to an Internet portal; television service for subscribers, included in this class, in particular in the form of pay channels (pay-TV) and video on demand; provision of access to computer games that can be downloaded and transmitted via the Internet and other online services; telecommunication via Internet platforms and portals.

Education, training, entertainment, sporting and cultural activities, except training of drivers, aerobatic pilot training, flight shows and aerobatic shows; radio, television and Internet entertainment; composing, systematizing and coordinating radio and television programs; publishing of printed matter (not for advertising purposes), in particular books, newspapers, periodicals, reviews and magazines; producing cinema, television, radio, videotext and teletext programs or broadcasts (except for advertising purposes); production of films, except advertising film production; Production of films video; recording studio services And television studios; arranging and conducting of sporting and cultural events; organization of live events (entertainment) and film festivals, except flight shows, aerobatic shows and film festivals featuring aircraft and aerobatic shows; organization of exhibitions for cultural or teaching purposes, with the exception of exhibitions relating to aircraft and aerobatic shows; presentation and rental of films; online game services (via a computer network), in particular computer game and video game services (included in this class).

Technical development of electronic television program guides (software); computer programming; electronic storage of data in data banks; updating of software data banks, installation and maintenance of database software; Development of computer programs and computer games (software); design and rental of software; Web page design, layout and updating of home pages and other Web pages; rental of video programs and of picture programs (software); design of web pages.

Intellectual property licensing and copyright management; Granting of licenses for franchising concepts, intellectual property licensing; software licensing (legal services); copyright management, intermediary services in connection with the management and handling of copyright and intellectual property rights for others by means of licensing; intermediary services in connection with the handling and management of broadcast rights, particularly rights for broadcasting televised events, particularly sporting events, by means of licensing; intermediary services in connection with the handling and management of press, radio, television and film contribution rights for use with audio and visual media by means of licensing; intermediary services in connection with the handling and management of press contribution rights (newspapers, magazines) by means of licensing; intermediary services regarding the exploitation and administration of television broadcasting rights, rebroadcasting rights, audiovisual and mechanical rights-of-use and other rights-of-use regarding television and radio broadcasts along with other audio and visual productions by means of licensing; intermediary services in the field of the administration and assignment of rights to television, television series, televised show and televised game show formats, contents and programs, including screenplays and the main elements thereof, especially titles, logos, show concepts, ideas for games, stage sets, show plot lines and questioning techniques, by means of licensing.