Advertising, in particular television advertising, online advertising on computer networks (banner exchange), radio advertising, advertising by mail order, bill-posting, print and Internet advertising; Advertising via mobile radio networks; Advertising on mobile phone television; Advertisement for others on the Internet; Advertising agencies; Marketing planning and organizational services; Presentation of companies on the Internet and other media; Arranging and concluding commercial transactions for others; Sales promotion, for others, public relations; Marketing services, In particular including for others, on digital networks (webvertising); Telemarketing services; Market analysis and research services; PR agency services, namely public relations; Rental of advertising space on the internet; Arranging advertising events; Multimedia agency services, namely the presentation of firms on the Internet and other media; Merchandising agencies, namely advertising, marketing and market research and analysis; Auctioneering on the Internet; Arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; Business management; Advertising and marketing advisory services; Business management and organisation consultancy, in particular development of business concepts; Business management consulting; Professional business consulting; Business consultancy and advisory services; Commercial or industrial management assistance; Arranging of trading and economic contacts, also over the Internet; Arranging of contracts, for others, for the providing of services; Arranging of contracts, for others, for the buying and selling of goods; arranging commercial transactions for third parties, also within the framework of e-commerce; Demonstration of goods; Goods and services presentations; Retailing via mail order and retailing and wholesaling, including via the internet and via the mobile internet, in the fields of pharmacy goods, cosmetics and household equipment, health care goods, machines for treatment of materials and for production, tools and building materials and building elements of metal, construction, DIY and gardening articles, craft requisites, electric and electronic goods, sound and data carriers; Retailing via mail order and retailing and wholesaling, including via the internet and via the mobile internet, in the fields of vehicles and vehicle accessories, clocks, watches and jewellery, musical instruments, printed matter, stationery, office requisites; Retailing via mail order and retailing and wholesaling, including via the internet and via the mobile internet, in the fields of bag makers' goods and saddlery, furnishings and decorative articles, clothing, shoes and textile goods, toys, sporting goods, foodstuffs and beverages, tobacco products and other luxury foods and alcohol; Presentation of goods, for others, namely presentation in the fields of pharmacy goods, cosmetics and household goods, health care goods, machines, tools and goods of metal, construction, DIY and gardening articles, hobby and craft requisites; Presentation of goods, for others, namely presentation in the fields of electric and electronic goods, sound and data carriers, vehicles and vehicle accessories, clocks, watches and jewellery, musical instruments, printed matter, stationery, office requisites, bag makers' goods and saddlery, furnishings and decorative articles, clothing, shoes and textile goods, toys, sporting goods, foodstuffs and beverages, tobacco products and other luxury foods and alcohol; Arranging of contracts, for others, for the providing of services with regard to lotteries and competitions; Administrative order processing; Consumer consultancy relating to goods and claims management via service hotlines for consumers, in particular for Internet users; Conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters, in particular research into prices and discounts for comparison purposes, and into offers for goods and services; Maintenance and compilation of data and information in computer databases; Systemization of information into computer databases; Compilation of statistics; Office functions for the administration and indexing of data and information; Office functions for the creating of indexes with regard to information, websites and other information sources; Compilation of data, in particular image, audio and/or video data in computer databases.

Telecommunications, in particular mobile telephone services, telephone services, fax services, radio communication services, paging services, telex services, telegram services, e-mail data services; Telecommunications via telecommunications networks, in particular mobile phone networks or satellite-supported telecommunications networks; Communications by cellular phones; Mobile telecommunications services; Communications by cellular phones; Television and radio transmission; Television and/or radio broadcasting; Mobile phone television broadcasting; Videoconferencing; News and information agencies within the framework of press agencies; Email services; Forwarding of messages of all kinds to Internet addresses; Computer aided transmission of messages and images; Electronic transmission of data, messages, images, documents and information relating to topics of general interest; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to online computer databases; Providing access to electronic publications on the Internet; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to information on the Internet and on the mobile Internet, in particular access to downloadable files, namely sound, image, music and video recordings, all the aforesaid files in particular for downloading for mobile telephones and other mobile terminals; Transmission of information stored on databases, namely by means of interactive computer systems and/or by providing access to information on the Internet; Telecommunications services via the Internet, intranets, extranets; Providing access to databases; Providing user access to global computer networks; Providing access to data on computer networks, namely information, texts, drawings and images concerning goods and services; Providing access to data on the Internet and on the mobile Internet, namely information and messages in the form of sound or images; Providing access to software on data networks for Internet access; Providing access to information for entertainment on computer networks; Forums [chat rooms] for social networking; Electronic exchange of messages via chat lines, chatrooms and Internet forums; Telecommunications by means of platforms and portals on the Internet; Providing telecommunication channels for teleshopping services; Email services; Transferring information and data via computer networks and the Internet; Leasing of access time to Internet games.

Publication of printed matter, books, newspapers and/or periodicals; Publication of newspapers, magazines and books, and of printed instructional and information material, in electronic form and/or on the Internet, including in the form of recorded sound and image information; Rental of printed publications; Publication of printed matter online, In particular of electronic books and magazines; Website editing (support services); Sound and television studio services, in particular sound and image recording, and creating multimedia programs; Showing and rental of sound and image recordings; Rental of recorded data carriers of all kinds for entertainment purposes, in particular video rental, DVD rental and film rental; Production of television, mobile phone television and radio programmes; Production of television, mobile phone television and radio programmes; Entertainment, in particular radio and television entertainment; Conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with the allocation of certification marks; Conducting of educational events and cultural and sporting events; Arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events; Arranging of displays for cultural purposes; Providing of shows for entertainment purposes; Entertainment via internet protocol television; Entertainment through mobile phone television; Online gaming; Conducting games on the Internet, including on the mobile Internet; Arranging poker games and tournaments; Photographic reporting; Entertainment in the form of information on entertainment services via computer networks.