Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Downloadable computer operating software; Computer software for image recognition and/or augmented reality technology, digital mapping and creation of computer-generated imagery for use in augmented reality environments for mobile devices; Mobile application software, namely, software for image recognition and/or augmented reality technology relating to business development and communication; Computer software for the development, design, transfer and management of virtual reality technologies in the field of marketing; Downloadable electronic business cards; Downloadable electronic business cards in the field of virtual and augmented reality.
Class [35]
Advertising, Business & Retail Services
Advertising and marketing services including services provided by image recognition and/or augmented reality technology; Services to businesses in respect of marketing, advertising and promotions, namely advertising, marketing and promoting the goods and services of others; Marketing consulting, business strategic planning and business advisory services; Development of marketing strategies, concepts and tactics for others, namely, business development, brand awareness and online community building; Production of digital marketing and audio visual material namely business cards in the field of virtual and augmented reality; Production of virtual reality media for use in marketing; Dissemination of marketing, advertising and promotional material for others via virtual reality technologies; Business management services; Business administration consultancy; Business data analysis, including such services provided through image recognition technology; Provision of information about businesses and individuals from databases, the Internet, and other computer networks via virtual and augmented reality technologies; Dissemination of advertising matter; Sales promotion for others.
Class [38]
Communications Services
Transmission of location based information data; Providing access to electronic databases; Communication services, namely, transmission of voice, audio, visual images and data by wireless communication networks; Transmitting information about business and business individuals to users via computer data networks and portable digital communication devices; Promoting the goods and services of others by providing business information communicated to users via computer data networks and augmented reality.
Class [42]
Computer & Software Services & Scientific Services
Application service provider (ASP) featuring software for use in connection with augmented reality technology in the field of digital mapping and creation of computer-generated imagery for use in augmented reality environments for mobile devices and servers; computer services, namely, cloud hosting provider services; providing temporary use of non-downloadable software for image, symbol, object and pattern recognition; design, development, and maintenance of computer programs for transmitting information from the Internet to portable digital communication devices; creating, updating, and maintaining customised augmented reality business information for others; design of software relating to the recognition of text and images; Data automation and collection service using proprietary software to evaluate, analyse and collect service data; Development, design, transfer and management of software, websites, mobile applications and virtual reality technologies in the nature of software and hardware in the field of marketing; Software as a service (SAAS) services featuring software for modelling, demonstrating, marketing, and selling the goods and services of others using virtual reality.
