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DECISION INTELLIGENCE

View On IPO.GOV.UK

Registered

on 27 Apr 2007

Last Applicant/ Owned by

Mastercard International Incorporated

2000 Purchase Street Purchase NY 10577

, ,

Serial Number

UK00800934158 filed on 27th Apr 2007

Registration Number

UK00800934158 registered on
28th Jul 2008

Correspondent Information

Shoosmiths LLP

1 Bow Churchyard, City of London

London,

EC4M 9DQ

DECISION INTELLIGENCE

computer software for data mining, data query, and data analysis; computer software for use in market basket analysis, customer purchase transaction a Read More

Classification Information

Class [9]
Computer & Software Products & Electrical & Scientific Products

Computer software for data mining, data query, and data analysis; computer software for use in market basket analysis, customer purchase transaction analysis, product affinity, purchase frequency, and customer analysis; computer software for use in contact optimization analysis, recommending marketing strategies, appropriate advertising.

Class [35]
Advertising, Business & Retail Services

Computational database marketing management consultancy using a new set of processes and technologies making marketing managers more operationally effective; identification of hard to find market segments in customers' data through unique clustering algorithms; identification of customers' propensity to engage in an activity through scoring algorithms; maximizing marketing return on investment while minimizing media risk through asset allocation solutions; optimization of customer campaigns to insure highest return on invested promotions; pricing optimization to provide everyday prices, retail markdown, and price promotions; creation of marketing tools designed to increase client companies' knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy.

Mark Details

Serial Number

UK00800934158

Mark Type

Word

Kind of mark

Individual