Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software; computer software for processing sports data; computer software for searching sports data; computer software for sports data collection; computer software for sports data input; computer software for generating sports data feeds; computer software for database management; computer software for data analysis; computer software for distribution of sports data, including score data; computer software for managing website content for third parties; computer software for mathematical modelling of sporting events, outcomes and betting markets; computer software for betting market monitoring and analysis; computer software for auditing betting markets; computer software for setting betting limits; computer software for liability management; computer software for monitoring and analysing sporting events and outcomes; computer software for managing advertising, promotional and marketing content; computer software for generating advertising content; computer software for searching, collection, collation, analysis, generation and distribution of betting odds; computer software for supporting betting transactions; computer software for presentation, rendering and display of sports data; computer software for generating augmented and virtual reality experiences; computer software for producing digital animations; computer software for tracking, monitoring and analysing movement of people; computer software for tracking, monitoring and analysing movement of objects; computer software for enabling machine learning; computer software for implementing neural networks; computer software for organising, managing, scheduling and broadcasting events; computer games software; computer software for data capture, manipulation, transfer, transmission and distribution; computer software for capture, manipulation, transfer, transmission and distribution of audio and video content; computer software for statistical analysis; computer software for managing licensing and monetisation; computer software for trading; computer software for creating visualisations; computer software for player registration and profiling; computer software for manipulating score data; computer software for data and identity verification; computer hardware; hosted web platforms; digital trackers; media players; digital scoreboards; downloadable digital trackers; downloadable media players; downloadable scoreboards; downloadable computer games; data capturing equipment; automated data capturing equipment; data encoding and data encryption equipment; data storage; downloadable virtual betting slips; downloadable audio and video content; downloadable calculators; downloadable publications.
Class [35]
Advertising, Business & Retail Services
Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; provision of information, advice and consultancy in relation to social media advertising, promotion and marketing; search engine optimisation services; statistical analysis services; data analysis services; data processing services; data searching services; data input services; data auditing services; data verification services; collation of statistical and historical data; data collection services; data acquisition services; data capture services; data manipulation services; database management services; administration of licensing; risk management services; liability management services; information, advisory and consultancy services relating to the aforesaid services.
Class [36]
Insurance & Financial Services
Financial services; monetisation services; financial trading services; betting trading services; information, advisory and consultancy services relating to the aforesaid services.
Class [38]
Communications Services
Data streaming services; streaming of audio and video content; data transfer services; providing data feeds; data transmission and distribution services; transmission and distribution of audio and video content; push notification services; messaging services; broadcasting services; provision of notifications relating to betting markets and sports data; information, advisory and consultancy services relating to the aforesaid services.
Class [41]
Education and Entertainment Services
Gambling services; sports integrity services; betting integrity services; auditing and monitoring of betting markets; searching, collection, collation, analysis, generation and distribution of betting odds; configuration of virtual betting slips; sports event management services; score analysis services; organising, managing and scheduling sports events; organising, managing and scheduling virtual sports events; sports book management services; setting of betting odds and betting limits; entertainment services; gaming services; animation production services; sports player and object tracking services; sports coaching services; player registration and profiling services; provision of non-downloadable games; provision of non-downloadable digital trackers; publishing services; non-downloadable publications; information, advisory and consultancy services relating to the aforesaid services.
Class [42]
Computer & Software Services & Scientific Services
Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design; user interface design services; computer software integration services; graphic design services; technical risk management services; content management services; web hosting services; hosting web platforms; software as a service; rental of software; data migration services; data encryption and encoding services; mathematical modelling services; machine learning services; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services.
