on 2 Jul 2015
Last Applicant/ Owned by
Perion Network Ltd.
2 Leonardo Da Vinci Street, Floor 24
Tel Aviv, , 6473309
Serial Number
UK00914325534 filed on 2th Jul 2015
Registration Number
UK00914325534 registered on
9th Jun 2016
Correspondent Information
Agile IP LLP
Airport House, Purley Way, Croydon
Surrey,
CR0 0XZ
Computer software platform for providing services that enable advertisers, application owners and content providers to interact with end users, distribute, advertise, promote, engage, retain, reactivate and market their mobile applications, content and services across various channels and systems; computer software for enabling campaign planning, media buying, tracking and optimizing of advertisements of mobile applications, content and services; computer software for enabling access to advertising channels and systems; computer software for providing a platform for offering, advertising and distributing mobile applications to users, across various channels and systems; software development kit (SDK) for use by developers of applications; computer software for analyzing information relating to software distribution and performance; computer software platform for providing services that enable advertisers, application owners and content providers to manage their mobile applications' engagement and retention initiatives via a friendly interface, create single stage and multi-stage customer relation management (CRM) campaigns, define advanced user segments, incentives and communication channels, analyze campaign performance and its influence on business goals, and generate campaign focused reports.
Advertising, marketing and promotional services, provided to end users through telecommunications or electronic means, in connection with mobile applications, content and services of advertisers, application owners and content providers; campaign planning, media buying; publicity and sales promotion [to users] relating to mobile applications, offered and ordered by telecommunication or the electronic way; selecting traffic source type, namely, ad networks, ad exchanges, real time biddings (RTBs), publishers and social media, for running campaigns of publishers and content providers, accessing advertising networks that are suitable for specific applications of advertisers, application owners and content providers; optimizing advertising and customer relation management (CRM) campaigns for advertisers, application owners and content providers; providing services that enable media buying in order to place ads of various formats, namely, banners, video, interstitial, rich media and HTML5; enable campaign planning and execution for media buying for the purpose of re-targeting; advising services relating to advertising planning directed to advertisers, application owners and content providers; providing interactive demonstrations and display services (for commercial purposes) of mobile applications for advertisers, application owners and content providers, as well as end users; developing market and promotional campaigns relating to mobile applications by advertisers, application owners and content providers; web site traffic optimization; providing services that enable advertisers, application owners and content providers to optimize their advertising and customer relation management (CRM) campaigns.
Optimizing of mobile applications; providing a platform for offering, advertising and distributing mobile applications to end users, through telecommunication and electronic means; providing development kit (SDK) for use by developers of applications; providing services that enable analysing information relating to software distribution and performance; providing services that enable tracking and optimizing of mobile applications for evaluation of software performance against bench-mark references by advertisers, application owners and content providers; tracking of mobile application for the purpose of analysing, testing and optimising of the same.
UK00914325534
Word
Individual