Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software; computer programs; downloadable computer software; computer software for database management; computer software supplied online from databases, from facilities provided on a global computer network or the Internet; interactive computer software; computer programs; databases; downloadable software; computer software for ingesting, validating, transforming, and storing customer data over the Internet; computer software for deriving new customer attributes based on customer actions and other attributes; computer software for a business to rapidly understand their customers using a web interface; computer software for use as an application programming interface (API) to connect customer insights to customer-facing systems including marketing, sales, and support; software for use in the field of recording and analysing the psychological and behavioural characteristics of individuals and/or groups of customers; computer software for use in storing, managing, tracking and analysing data in the fields of marketing, promotion, sales, customer information management, customer support and service, collaborative intra-company and inter-company exchange of such data, maintaining statistics and generating reports concerning such data, providing customised on-line information and resources relevant to the customers' business; downloadable instruction manuals in electronic form.
Class [35]
Advertising, Business & Retail Services
Business data analysis; business intelligence services; analysis of market research data and statistics; advertising; marketing and promotional services; management consultancy services; strategic consultancy services; business information services; business research services; business and market research data analysis of customer transactions and consumer behaviour; advertising and commercial information services via the Internet; advertising services for others, namely, providing ad targeting and segment membership based on individual interests, behavioural patterns, and emotional drivers; collection of data and information for segmentation and clustering of customers for business purposes; data processing services that enrich customer data; business and market research data analysis, namely, identifying and organising customers into segments based on their interests for the purposes of personalised advertising; advertising analysis, namely, optimising advertising campaigns using individual interest, behaviour, and emotional driver data; information, advisory and consultancy services relating to all the aforesaid services.
Class [38]
Communications Services
Telecommunications; telecommunications consultancy services; electronic data transmission over a global remote data processing network, including the Internet; electronic data exchange services; provision of access to databases; computerised on-line services for business users, namely providing access via global and non-global computer networks to computer software for use in storing, managing, tracking and analysing data in the fields of marketing, promotion, sales, customer information management, customer support and service, collaborative intra-company and inter-company exchange of such data, maintaining statistics and generating reports concerning such data, providing customised on-line information and resources relevant to the customers' business information; providing information in the field of telecommunications and telecommunications systems over computer networks, wireless networks and global communication networks; telecommunication access services; communications by computer; communication between computers; electronic sending of data and documentation via the Internet or other databases; supply of data by electronic transmission; advisory and consultancy services relating to all the aforesaid services.
Class [42]
Computer & Software Services & Scientific Services
Computer programming; computer software design; professional advisory and consultancy services relating to computers and computer software; industrial analysis and research services; design and development of computer software; research, design and development of software to profile customers and consumers; cloud computing featuring software for use in data analysis, database management, and electronic storage of data; software as a service (SaaS) services featuring software for data analysis, database management, and electronic storage of data; hosting of web applications; development of software tools to analyse customer and consumer data; development of software tools to capture and store customer and consumer profiles and associated other data; computer services, namely, hosting online web facilities for others for collecting customer data; computer services in the nature of providing customised web applications featuring user-defined information, personal profiles and information; integration of existing corporate systems with enhanced customer and consumer profiles; computer services, namely, acting as an application service provider in the field of customer science to host computer application software for the collection, storage, and enrichment of customer data and information; computer services, namely, acting as an application service provider in the field of knowledge management to host computer application software for searching, creating, compiling, filtering, aggregating, storing and retrieving lists of personal and business information and data; consulting services in the field of cloud computing; consulting services in the field of software as a service; software as a service [SaaS]; platform as a service [PaaS]; installation, maintenance and repair of computer software; updating of computer software; recovery of computer data; data encryption and decoding services; data encryption services; data migration services; data mining; data warehousing; database design and development; database development services; providing search engines for obtaining data via communications networks; website hosting services; information, advisory and consultancy services relating to all the aforesaid services.
