Class [35]
Advertising, Business & Retail Services
Advertising and Promotional Services Advertising, marketing, and promotional services for large-scale music events, festivals, and live entertainment experiences. Development and execution of integrated marketing campaigns across digital, print, and social media platforms. Sponsorship management, including brand partnerships, endorsements, and collaborative marketing initiatives. Organisation and management of promotional events to raise awareness of The Park Series and its global star lineup. Creation and distribution of promotional materials, including event merchandise, digital adverts, and printed collateral. Business Management and Consultancy Services Business management consultancy services related to large-scale entertainment events and festival operations. Strategic planning, development, and consultancy services for the execution of music festivals and entertainment events. Venue management and operational consultancy for hosting large-scale events. Event Management Services for Business Purposes Planning, organisation, and management of corporate hospitality events, brand activations, and sponsorship activities. Coordination of business networking events and VIP experiences within the festival setting. Commercial event planning for business promotion and brand awareness during the event weekend. Retail and Merchandising Services Retail services for the sale of event-related merchandise, including branded clothing, accessories, and memorabilia. Online retail services offering official merchandise and digital products associated with The Park Series. Merchandising consultancy for product design, distribution, and sales at live entertainment events. Market Research and Analysis Market research services focused on the entertainment, festival, and live event industry. Analysis of consumer engagement and behaviour trends to improve event experiences and marketing strategies. Collection and analysis of audience data for business development and future event planning. Public Relations Services Public relations services for promoting The Park Series and its associated entertainment offerings. Media relations management, including press releases, interviews, and event coverage. Reputation management and crisis communication services for large-scale events. Personnel and Staffing Services Recruitment and placement of event staff, including stage crew, security personnel, hospitality staff, and technical teams. Management of volunteer coordination and staffing solutions for large-scale entertainment events. Franchise and Sponsorship Services Business consultancy and management services for developing brand partnerships and franchise opportunities within the entertainment sector. Management of commercial sponsorship deals for brands associated with The Park Series.
Class [41]
Education and Entertainment Services
Entertainment Services Organisation, production, and hosting of large-scale live music events, concerts, and festivals featuring internationally renowned artists. Live entertainment services, including performances by global stars across various music genres. Production and presentation of live shows, cultural performances, and multimedia entertainment experiences. Provision of immersive entertainment environments, including stage shows, light displays, and audiovisual experiences. Hosting of seasonal festivals and special events designed to attract large audiences and promote cultural engagement. Sporting and Recreational Activities Organisation and management of recreational activities and sporting events as part of the event weekend experience. Providing leisure and entertainment facilities, including VIP experiences, interactive zones, and family-friendly activities. Educational and Instructional Services Hosting workshops, panels, and masterclasses related to music, performance, and event production. Providing educational experiences that highlight industry insights, music production, and behind-the-scenes access to event planning. Event Management and Cultural Activities Organising cultural showcases, art installations, and interactive experiences designed to enhance the festival atmosphere. Coordination of community engagement initiatives, bringing local culture and talent to the forefront. Media and Digital Entertainment Production and distribution of digital content, including live streaming of performances, video highlights, and social media content. Provision of online entertainment services featuring exclusive content related to the event and its artists. Hospitality and VIP Experiences Offering exclusive VIP experiences, including premium seating, backstage access, and luxury hospitality packages. Hosting private events, corporate hospitality functions, and premium guest experiences during the event weekend. .
