Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software, hardware and firmware; application software including application software for educational purposes including for recording reading activity, providing feedback, providing rewards and monitoring reading progress; electronic publications; electronic diary; interactive multimedia systems for children comprised of handheld electronic reading devices in the nature of handheld computers and media players; software including software for connecting a handheld electronic reading device to a computer; downloadable audio and multimedia content software for use in connection with a handheld electronic reading device that allows users to select and hear audio and interactive multimedia content contained within specifically-adapted books, maps, puzzles, stickers, notebooks, journals, activity books, and activity cards; downloadable content management software; computer software featuring educational and entertainment content for children; downloadable computer software featuring educational and entertainment content for children; electronic publications recorded on computer media featuring educational and entertainment content for children; prerecorded DVDs, CD-ROMs, CDs, audio books, and downloadable software featuring educational and entertainment content for children; headphones; protective covers and cases for children's tablet computers.
Class [16]
Paper Goods and Printed Material
Printed matter including printed matter for educational purposes; books; publications; instructional and teaching materials except apparatus; printed reading journals and diaries; printed stickers; pictures; posters; calendars; illustrations; covers for books, diaries and other printed matter; printed material and printed publications; paper, cardboard; printed publications including books, magazines, newspapers, newsletters, pamphlets, printed programs, printed entertainment programs, printed game programs, printed stickers; bookbinding materials; stationery including pens, pencils, diaries, calendars, artists' materials, paint brushes, office requisites except furniture; instructional and teaching materials except apparatus; plastic packaging materials; cards including trading cards, post cards, greeting cards, note cards; stamps; albums; scrap books; autograph books; photographs; mounted photographs; pictures; line art colouring boards; non-textile labels; tickets; carry bags in this class.
Class [35]
Advertising, Business & Retail Services
Retail and wholesale of printed matter (including books), book covers, book bags, educational material, bookmarks, booklights and other reading accessories; distribution of books and other printed matter (not being transport services); distribution of educational material (not being transport services); organisation, operation, administration and management of loyalty marketing and other sales and promotional incentives and loyalty schemes and loyalty programmes; information, advisory and consultancy services in relation to the aforementioned; customer loyalty and/or reward schemes.
Class [38]
Communications Services
Telecommunication and communication services; provision of access to information online and through mobile applications including to access and control reading diaries and/or reading logs; electronic, wireless or on-line transmission of reading diaries, reading logs and/or associated records to monitor and/or reward reading and related activities; information, advisory and consultancy services in relation to the aforementioned.
Class [41]
Education and Entertainment Services
Publishing services including publishing books and other printed matter; production and publication of books and other printed materials; dissemination of educational material; electronic publication of information on a wide range of topics, including on-line publication; online publication of journals or diaries; education and training services in relation to software and application software; organising and staging competitions; publication of books and newsletters; arranging and conducting conferences and seminars; electronic game services provided via the Internet; publication of information in electronic form; publications in multiple mediums; electronic, wireless or on-line publishing of reproductions, reading diaries, reading logs and/or associated records to monitor and/or reward reading and related activities; entertainment services; education services; commissioning writing for the compilation of webpages on the Internet; educational assessment services; reading assessment program; web-based reading assessment program for schools; electronic game services provided by mobile or other electronic devices; information, advisory and consultancy services in relation to the aforementioned.
Class [42]
Computer & Software Services & Scientific Services
Computer programming services; computer consultancy services; computer software design services; research and development of technology, including research and development in relation to telecommunications goods and on-line computer services; hosting of websites for others; designing of websites; computer programming services; design and implementation of IT solutions; maintenance of computer software; data security services; provision of search engine services for the Internet; software as a service delivered website building and publishing tool; computer services namely provision of content management systems for websites; computer services namely provision of website tracking tools; hosting of website landing pages; computerised storage of business information; provision, via a website, of non-downloadable software relating to education, including software relating to reading; information, advisory and consultancy services in relation to the aforementioned.
