Classification Information
Class [9]
Computer & Software Products & Electrical & Scientific Products
Downloadable digital photographs and video files; downloadable story-based media featuring dogs across a range of themes, including fictional, factual, emotional, educational, and working dog narratives; downloadable photo books, eBooks, and creative content; electronic publications relating to dog training, enrichment, scentwork, storytelling, and dog-human wellbeing; downloadable educational or entertainment content featuring working dogs and training journeys.
Class [16]
Paper Goods and Printed Material
Printed photographic prints; photographic art prints; custom-bound photo books and storybooks featuring dogs and dog-related themes; printed story zines, workbooks, or journals featuring fictional, factual, educational, or emotional dog stories; printed training manuals and educational materials; calendars and greeting cards featuring pet photography, dog enrichment, or storytelling themes.
Class [25]
Clothing Products
Clothing, including T-shirts, hoodies, and sweatshirts; tote bags; headwear; assistance dog vests and apparel; clothing and accessories for assistance dogs and their handlers, including working dog vests, public access identification gear, and branded training apparel; general dog apparel including coats, jackets, bandanas, jumpers, harness covers, and accessories; branded wearable items for dogs and humans featuring logos, taglines, slogans, or illustrations related to dogs, enrichment, scentwork, training, storytelling, or dog-human connection; merchandise incorporating themes from creative works or dog stories.
Class [35]
Advertising, Business & Retail Services
Retail and online retail services connected with the sale of photographic prints, storybooks, photo books, branded merchandise, and downloadable media; sale and promotion of physical and digital goods featuring slogans, taglines, or creative expressions relating to dogs, wellbeing, storytelling, scentwork, or enrichment; design and development of merchandise incorporating brand identity and themed messaging; organisation and promotion of pop-up retail events and themed sales experiences; online store services including Etsy shop management; promotional services and business administration for creative, educational, enrichment, and merchandise-based offerings related to dogs.
Class [39]
Transportation & Storage Services
Dog walking services; transportation of animals; pet transport services to and from training, enrichment activities, events, or veterinary appointments; logistical services in connection with dog wellbeing programmes and training services.
Class [41]
Education and Entertainment Services
Dog training services across all life stages, including puppy, adolescent, adult, and senior dog training; assistance dog training and therapy dog training for individuals and families; scentwork, nosework, tracking, and trailing training for dogs; provision of dog behaviour workshops and educational classes; experiential learning and nature-based training sessions inspired by forest school principles; storytelling and media production featuring dogs; creation and presentation of fictional, factual, emotional, or educational stories involving dogs, including but not limited to scent detection, working dogs, assistance dogs, enrichment journeys, and everyday pet life; themed dog events incorporating storytelling, scent-based challenges, character-led activities, and interactive learning experiences; entertainment and educational events focused on canine scent detection, enrichment, behaviour, and dog-human relationships; pet photography and videography; photography and video production services relating to animals; creation of visual storytelling projects capturing life stages, working dog journeys, and enrichment experiences; organisation and delivery of in-person and online workshops, classes, and activities promoting dog wellbeing and connection.
Class [44]
Medical, Beauty & Agricultural Services
Canine enrichment services, including scentwork, nosework, tracking, and trailing as mental stimulation and confidence-building; nature-based wellbeing and forest school–style programmes for dogs; dog-human bonding activities in natural environments; welfare and wellbeing support for assistance and therapy dog partnerships, including dogs owned by handlers; use of trained therapy dogs in therapeutic enrichment sessions and emotional support contexts; advisory services relating to animal behaviour, emotional balance, and enrichment; support services for developing healthy and enriching relationships between dogs and handlers.
