Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software for the measurement of digital media consumption; computer software for the placement and optimization of digital advertising; computer software for the measurement, analysis and exchange of online advertising; computer software for monitoring consumer use of computers and the internet or a global computer network; computer software for advertising; computer software for database management; computer software development tools; computer software for creating other computer software; computer software.
Class [35]
Advertising, Business & Retail Services
Advertising; business management; business administration; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements; business research services relating to consumer demographics; market research services relating to consumer demographics; information, advisory and consultancy services relating to all of the aforesaid.
Class [42]
Computer & Software Services & Scientific Services
Scientific and technological services and research and design relating thereto; design and development of computer hardware and software; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS); computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behaviour; installation and maintenance of computer software; technological services and research relating to computer software; providing computer software enabling others to access consumer information and data and analyse patterns in digital behaviour; providing software for accessing, aggregating, processing, tracking, communicating, analyzing, managing, measuring, reporting, storing, viewing, sharing, downloading data, information, metrics and content relating to consumer demographics; information, advisory and consultancy services relating to all of the aforesaid.
