Classification Information
Class [35]
Advertising, Business & Retail Services
Organizing and conducting for commercial, promotional or advertising purposes for others, live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events for a wide range of businesses and industries; Renting and leasing of exhibits, booths, kiosks, stands, racks, and backdrops for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Advertising services; marketing services; sales promotion services; business marketing consulting services related to advertising, marketing and brand development, promotion, assessment, and analysis; Direct marketing services for live events, shows, experiential promotional business events, conferences, conventions, meetings, exhibitions, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Business planning, namely, providing strategic advertising program planning and development of customized advertising promotions and event management services; Integrated brand marketing services, namely, designing and producing two dimensional and three dimensional advertising materials, including multimedia design and production of direct marketing materials and development and marketing of brands for businesses; Providing market research covering industry trends and competitive intelligence; Creation of marketing tools designed to measure and increase client companies' knowledge of their customer needs, and pricing, advertising and sales strategies; Developing and conducting marketing surveys to measure, track and report on attendees before, during and after a show or event, and providing a proprietary methodology to customers which analyzes key marketing metrics directly tied to business outcomes to accurately measure and assess the impact of live marketing events; Market research in the nature of conducting business surveys for others in the field of marketing and advertising placement and effectiveness; none of the aforesaid services relating to audio visual services.
Class [37]
Construction and Repair Services
Construction planning, building, installing, maintaining, repairing and dismantling of displays, booths, kiosks, stands, racks, and backdrops for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Electrical contractor services, plumbing and carpentry contractor services, and general contracting services featuring rigging of lighting, wires, signage and audio-visual equipment for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; On-site installation and dismantling of exhibits for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments.
Class [38]
Communications Services
Electronic communication services, in the nature of transmission of data for advertising and promotional programs and media advertising communications via digital communications networks in respect of live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments; rental of telecommunication equipment for use with digital signage, advertising and promotional projects of others; Providing on-line chat rooms for social networking to promote and advertise the goods and services of others; Internet services, namely, providing web-based access to advertising and promotional information for event and brand marketers worldwide and for allowing them to remotely exercise project management of their event attendance, plan event details, order products and services, and review account information in respect of their shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, centers and sports and entertainment establishments.
Class [39]
Transportation & Storage Services
Providing transport, delivery and loading services relating to leased or rented audio systems and audiovisual equipment, namely, speakers, lighting, cameras and projectors for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments; Transportation and storage of exhibits and displays for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments; Providing transport by truck and air, and warehousing of, materials for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business events, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, and sports and entertainment establishments.
Class [40]
Treatment & Processing of Materials Services
Manufacture, custom building and assembly of exhibits, displays, booths, kiosks, stands, racks, and backdrops for others for live events, shows, experiential promotional business events, exhibitions, expositions, conferences, conventions, meetings, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events; Rental of power-generating equipment, namely, electric motors and generators, transformers, and electric extension cords for use at live events, shows, experiential promotional business events, exhibitions, expositions, conferences, conventions, meetings, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events.
Class [41]
Education and Entertainment Services
Program capture and recording; Rental of computers; none of the aforesaid services including audio visual services.
Class [42]
Computer & Software Services & Scientific Services
Event design, namely, planning for full-service production, strategy and creative development, site support and management, event production management and coordination, technical direction, and logistical services; Design, development and engineering of exhibition booths, exhibits, displays, kiosks, stands, racks, and backdrops, audio systems installations and lighting installations, signage, and display cases for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, and other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Design, development and engineering of retail merchandising units, customer service centers, retail centers including shopping malls, lifestyle centers, airport retail areas, sports and entertainment establishments; Floor plan layout design services for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Mapping services, namely, planning and layout design services for exhibits, sound systems and lighting installations, signage, and display cases for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Scenic design and staging design services, namely, set design and stage design for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; designing of signs for others and interior decorating services for others for live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments; Design of computer database for managing customer relationships, namely, providing computer system design and computer system integration services for others for development of databases of prospective and existing customers, featuring segmentation and targeting for automated campaigns and customized communications; computer system design and integration for others for development of databases of prospective and existing customers, including segmentation and targeting for automated campaigns and customized communications; Software as a Service (SaaS) services featuring software for providing graphic collaboration, event data management, graphic proofing, task management, file organization, online ordering, event analytics, and associated functions for management of and graphic production for exhibits and events; Rental of computers for use at live events, shows, experiential promotional business events, conferences, conventions, meetings, expositions, interactive museum exhibitions, product launch displays, point of purchase displays, consumer pop-up events, other business and experiential events, retail interior structures, retail merchandising units including shopping malls, customer service centers, lifestyle centers, airport retail areas, sports and entertainment establishments.
