Class [9]
Computer & Software Products & Electrical & Scientific Products
Computer software; computer software to read, identify, collate, combine and share relevant data; computer software for data aggregation and reporting; computer software for reading, identifying, collating and combining data into a core dataset for transmission to a third party; downloadable computer software; Downloadable computer software to identify, measure, track and analyse audience insights and tailored advertising; Software and mobile application software that provides analysis and statistics about the behaviour of viewers of TV, videos, movies, music, pictures, images, text, photos, games, and other types of content including user-generated content; Computer software which enables a publisher to configure its own rules and policies concerning the delivery of advertising; Computer software for identifying, and applying rules and policies be applied to the selection and delivery of advertising; Computer software to select and match the most appropriate advertisement to deliver based on viewer characteristics;Software and mobile application software that provides analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Software and mobile application software for use in decision-making, support, analytics and optimization of interactive advertising and digital media; Software and mobile application software for use in placing advertisements based on consumer habits, web browsing data, user data sets, behaviour inferred data and economic trends; Software and mobile application software for use in generating online marketing programs; Software and mobile application software for reporting the extent and success of TV and digital advertising campaigns; Software and mobile application software to identify, measure, track and analyse various methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Software and mobile application software for delivering, transmitting, accessing, and downloading, formatting, manipulating, storing, caching, book marking and organising electronic works, namely, photos, videos, text, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, books, literary works, files, and other electronic works via portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks; Software and mobile application software for encoding, decoding, streaming, broadcasting, and sharing electronic works, namely, photos, videos, text, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, books, literary works, files, and other electronic works via portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks; Application program interface (API) software and mobile application software for integration of video, audiovisual, and multimedia content and functionality into websites, software applications, portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks; Apparatus for recording, transmission or reproduction of sound or images; Software and mobile application software for use in database management; Software and mobile application software for creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; Software and mobile application software for pricing, booking, buying, selling, trading and managing advertising space on third party publisher inventory, hosting advertisements booked on that third party publisher inventory and analysing and measuring the performance of such advertising Software and mobile application software for personalized, interactive advertising for use across all type of media for use in generating, displaying and manipulating visual media, graphic images, photographs, illustrations, digital animation, video clips, film footage and audio data, for advertising purposes; ; Software and mobile application software to allow third party publishers and advertisers to request, receive, manage and manipulate content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works; Software and mobile application software for use in advertising, marketing, and promotion services; Software and mobile application software in the field of advertising, marketing and data analytics; Software and mobile application software for use in dissemination of advertising and marketing for others; Software and mobile application software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software and mobile application software for use in analysis of audience and viewer behaviour and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of personalised and targeted advertising; Software and mobile application software for use in sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Software and mobile application software for use in analysing and compiling business data, including data to measure consumer response to advertising and calculating return on investment in connection with the same ; Software and mobile application software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Software and mobile application software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and publishers can reach, engage, and interact with each other in relation to advertising campaigns; Software and mobile application software for use in business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; Software and mobile application software to provide strategy and insight, through the use of analytic and statistic models to understand and predict consumers behaviour, market trends and actions; Software and mobile application software for use in analysis and reporting of search engine optimisation and referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; software and mobile application software for matching common user data sets; software for managing the pricing, booking, buying, selling, trading of advertising inventory and advertising space.
Class [35]
Advertising, Business & Retail Services
Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; receiving, verifying and managing data relating to the viewing public for the purposes of delivering personalised advertising; database management; providing data and database management services; data sharing management services; database management services by electronic means;providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, conducting market research and consumer research; consumer purchase and behaviour research services; management of multiple segregated datasets; processing multiple datasets for the purposes of informing, configuring and selecting targeted and personal advertising; processing multiple datasets for the purposes of configuring, selecting, delivering and providing information on pre-roll, mid-roll and post-roll targeted advertising; market research services in the nature of measuring, tracking, and modelling of audiences for online and television media and online and television advertisements; collection, selection, processing, management and storage of data; compilation of datasets and databases; computerised data management; data compilation for others interpretation of data relating to advertising; advertising research services; market research services in the nature of tracking and measuring audience viewing, exposure, and reaction to online and television advertisements; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; data analysis services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; business consultation to assist in the identification, selection and booking of advertising slots across all types of media and the performance of that advertising; consultancy services relating to the management of third party publisher inventory for advertising, and manipulation and management of advertising content including video and multimedia content, , the location, purchase, bidding, and acquisition of digital and online advertising space, and the planning, development, maintenance, targeting and optimization of digital video and multimedia content, advertisements and advertising campaigns for third parties; invoicing services; provision of online services to purchase advertising inventory and advertising space; managing the pricing, booking, buying, selling, trading of advertising inventory and advertising space.
Class [38]
Communications Services
Messaging services; online messaging services; instant messaging services; electronic messaging services; text messaging services; unified messaging services; video messaging services; multimedia messaging services; UMS (unified messaging service); wireless digital messaging services; electronic voice messaging services; instant electronic messaging services; providing instant messaging services; multimedia messaging services (MMS); electronic mail and messaging services; text and picture wireless messaging services; electronic messaging system, namely, electronic queuing services; text and numeric wireless digital messaging services; telecommunications; communications services; transmission and communication services; transmission of text, messages, sound and pictures; transmission of information by communications satellite, microwave or electronic, digital or analogue means; audio visual communication services; data communication services; computer aided transmission of messages and images; electronic bulletin board services; electronic mail; message sending; providing internet chatrooms; providing online forums; providing user access to global computer networks; data broadcasting services; delivery of messages; provision of telecommunications access and links to computer databases and the internet; transmission of messages, sound and images; data transmission; online telecommunications services to enable the accessing and retrieving of data, files, e-mails, contacts, calendars, task lists, text messages, photos, music, audio, visual, audio visual, video, text, graphics, programs and other information via a computer or computer network or electronic device including services provided over a global communications network; online telecommunications services relating to webcasting and podcasting including services provided over a global communications network; transmission of digital information by means of cable, wire or fibre; receiving and exchange of information, messages, images and data; telecommunication of information (including web pages), computer programs and any other data; messaging; communications by and between computers and computer terminals; communications for access to a database; communications services for provision and display of information from a computer stored databank; communications services for the electronic, digital and analogue display of information, messages, images and data; electronic, digital and analogue display of information, messages, images and data; website portal services; providing access to, leasing access time to, and providing search and linking capabilities to the internet and electronic communications networks; transferring and disseminating information and data via computer networks and the internet; providing access to, leasing access time to and providing search and linking capabilities to electronic databases.
Class [42]
Computer & Software Services & Scientific Services
Design and development of software for importing and managing consumer data; design and development of systems for data input, output, processing, display and storage; computer programming, or maintenance of computer software; computer system analysis; providing computer programs designed to the specifications of others; computer software and systems integration services; data conversion; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; platform as a service (PAAS) featuring a computer software platform for serving, distributing, publishing, executing, and managing video and multimedia content, advertisements and advertising campaigns, for locating, purchasing, bidding, and acquisition of digital and online advertising space, for providing data analysis, analytics, and reporting of information concerning the digital video and multimedia content, advertisements and advertising campaigns of third parties; planning, development, maintenance, targeting and optimization of digital video and multimedia content, advertisements and advertising campaigns for third parties; hosting software programs for use in managing, organising, and sharing of data on a computer server and for web-based collaboration on a global computer network and on internal computer networks; Electronic data storage services; Creation, selection, and management of datasets and databases; collection and identification of data; combining, collecting and creating data sets to be used for the analysis of targeted consumer marketing; development of systems for the storage of data; data encryption and decoding services. .
