Advertising; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring; online adveritising and marketing services; business management; business administration; office functions; promoting the goods and services of others, by means of contractual agreements, in particular sponsoring and licensing agreements, enabling them to gain additional notoriety, enhanced image and a surge of sympathy derived from cultural and sporting events, in particular international events; promoting the goods and services of others by means of what is referred to as the initial interest factor leading the public to consider goods or services presented to the public bearing signs, emblems or messages able to capture its attention; promoting the goods and services of others by means of the so-called image transfer; rental of advertising space of all type and on all media, whether digital or not; business administration of the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles; inventory management services; consultation relating to stock monitoring services; advertising by means of direct marketing for others consisting in marketing of databases; consultation for advertising by means of direct marketing for others consisting in marketing of databases; consultation services in connection with business reorganization; administrative and commercial management of computer files; management of computer files; data input and processing services; maintenance of data in computerized databases; computer file management, namely, digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behaviour (moral advertising); compilation and systematization of information in online searchable computer databases, including in particular personal data relating to athletes and teams participating in an international sports competition; data input and processing services; commercial information services; commercial information agencies services; promoting the sale of goods and services of others by means of advertisements, promotional competitions, awarding of prizes and bonuses in the form of promotional lotteries, discounts, reduction tokens and value-added offers in connection with the use of payment cards; provision of documentation, namely direct mail advertising, distribution of advertising material, distribution of samples, reproduction of documents; advertising concerning the promotion of commercial sales of goods and services for retail sale purposes; provision of information in connection with e-commerce and electronic retail sale; provision of information concerning the purchase of goods and services on line via the Internet and other computer networks; advertising concerning transport, travel, hotels, accommodation, food and meals, sports, entertainment and sightseeing tours provided through tourist agencies; maintenance of computerized databases; digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behaviour [moral advertising]; providing online market for the buyer and seller of goods and services; consultancy and advisory services relating to placement, recruitment and personnel management for career development and retraining of athletes, including online or on the Internet; staff placement and staff consultancy, namely placement of athletes and advice to athletes on the basis of career plans, with or without retraining.

Education; training; entertainment; sporting and cultural activities, televised sporting and cultural entertainment; organization of exhibitions for cultural and educational purposes; organization of lotteries and competitions; betting and gambling services in connection with or relating to sports; entertainment services provided during sporting events or concerning sporting events; organization of sporting and cultural events and activities; organization of real or virtual sporting competitions; operating sports facilities; rental of audio and video equipment; production of films, other than advertising films; production of sound and video recordings; presentation and distribution of films and of sound and video recordings; rental of films and of sound and video recordings; rental and/or provision via a computer network of interactive education and entertainment products, namely interactive compact discs, CD-ROMs, computer games; entertainment, namely presentation of interactive education and entertainment products, namely interactive compact discs, CD-ROMs, computer games; radio and television coverage of sporting events; production of television and radio programs and of videotapes; production of cartoons; production of animated programs for television; reservation of tickets for sporting events and shows; timing of sports events; organization of beauty contests; interactive entertainment; on-line betting services; provision of games on the Internet; provision of raffle services; information concerning entertainment or education, provided on line from a data bank or the Internet; electronic game services provided by means of the Internet; providing on line electronic publications; publication of books, magazines, texts (other than publicity texts) and periodicals; on line publication of electronic books, magazines, texts (other than publicity texts) and periodicals; provision of digital music from the Internet; provision of digital music via MP3 Internet websites; provision of sporting results; services of information concerning sports and sporting events; rental of recorded sounds and images; audio production services; services of information concerning sporting events provided on line from a computer database or the Internet; editing and publishing services; provision of digital music (non-downloadable); offering digital music by means of telecommunications; publication of statistics regarding sporting results and audience ratings for sporting competitions; organization and performance of concerts; booking of seats for shows; movie presentations; information in terms of entertainment; film production; show production; theater production services; sports camp services; presentation of live performances; film projection; organization of shows (impresario services); movie studios; news reporter services; provision of on-line electronic publications, not downloadable; music hall services; education services, namely conducting of courses, seminars, presentations, video presentations; presenting of prizes rewarding the authors of exceptional acts or performances; arranging and conducting ceremonies relating to the presentation of prizes and awards; organizing and conducting training workshops, seminars, courses and conferences for career development and retraining of athletes, including on line or via the Internet; professional retraining, coaching and orientation in the professional field for career development and retraining of athletes.