Advertising, in particular television advertising, online advertising on computer networks (banner exchange), radio advertising, advertising by mail order, bill-posting, print and Internet advertising; Advertising via mobile radio networks; Advertising on mobile phone television; Advertising on the Internet, for others; Advertising agency services; Planning and design of advertising activities; Presentation of companies on the Internet and other media; Distribution of samples; Sales promotion (for others), public relations; Marketing (market research), including in particular for others, on digital networks (webvertising); Telemarketing services; Market research and analysis services; PR agency services, namely public relations; Rental of advertising space on the Internet; Arranging advertising events; Multimedia agency services, namely the presentation of firms on the Internet and other media; Merchandising agency services, namely advertising, marketing (sales research) and marketing studies and analysis; Auctioneering on the Internet; Arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; Business management; Advisory services relating to advertising and marketing; Business management and organisation consultancy, in particular development of business concepts; Business management advisory and consultancy services; Business consultancy and advisory services; Business consultancy; Assistance to commercial or industrial firms in the conduct of their business; Arranging of trading and economical contacts, also over the Internet; Arranging of contracts, for others, for the providing of services; Arranging of contracts, for others, for the buying and selling of goods; Arranging of commercial transactions, for others, includng within the framework of e-commerce; Display services for merchandising; Good and service presentations; Retail mail order services and retail/wholesale services, including via the Internet and via the mobile Internet in relation to pharmacy goods, cosmetics and household goods, health sector goods, machines, tools and goods of common metal, construction articles, DIY articles and garden articles, hobby requisites and craft supplies, electric and electronic goods, sound and data carriers, vehicles and vehicle accessories, clocks and jewellery, musical instruments, printed matter, stationery, office requisites, bags and saddlery, furnishings and decorative goods, clothing, shoes and textile goods, toys, sporting goods, food and drink, tobacco goods and other luxury items; Presentation of goods, for others, namely presentation in relation to pharmacy goods, cosmetics and household goods, health sector goods, machines, tools and goods of common metal, construction articles, DIY articles and garden articles, hobby requisites and craft supplies, electric and electronic goods, sound and data carriers, vehicles and vehicle accessories, clocks and jewellery, musical instruments, printed matter, stationery, office requisites, bags and saddlery, furnishings and decorative goods, clothing, shoes and textile goods, toys, sporting goods, food and drink, tobacco goods and other luxury items; Arranging of contracts, for others, for the providing of services with regard to lotteries and competitions; Administrative order processing; Consumer consultancy with regard to products and claims management (office functions) via service hotlines for consumers, in particular for Internet users (call centre services); Conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters, in particular research into prices and discounts for comparison purposes, and into offers for goods and services; Maintenance and compilation of data and information in computer databases; Systematic ordering of data in computer databases; Compilation of statistics; Office functions for the administration and indexing of data and information; Office functions for the creating of indexes with regard to information, websites and other information sources; Compilation of data, in particular image, audio and/or video data in computer databases.

Telecommunications, in particular mobile telephone services, telephone services, fax services, radio communication services, paging services, telex services, telegram services, e-mail data services; Telecommunications via telecommunications networks, in particular mobile phone networks or satellite-supported telecommunications networks; Wireless mobile phone services; Mobile telecommunications services, included in class 38; Cellular telephone communication; Television and radio transmission; Television and/or radio broadcasting; Mobile phone television broadcasting; Videoconferencing; News and information agencies within the framework of press agencies; Electronic mail; Web messaging; Computer-aided transmission of messages and images; Electronic transmission of data, messages, images, documents and information relating to topics of general interest; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to online computer databases; Providing access to electronic publications on the Internet; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to information on the Internet and on the mobile Internet, in particular access to downloadable files, namely sound, image, music and video recordings, all the aforesaid files in particular for downloading for mobile telephones and other mobile terminals; Transmission of information stored on databases, namely by means of interactive computer systems and/or by providing access to information on the Internet (included in class 38); Telecommunications services via the Internet, intranets, extranets; Procuring access to databases; Providing access to a global computer network; Providing access to data on computer networks, namely information, texts, drawings and images concerning goods and services; Providing access to data on the Internet and on the mobile Internet, namely information and messages in the form of sound or images; Providing access to software on data networks for Internet access; Providing access to information for entertainment on computer networks; Providing Internet chatrooms; Electronic exchange of messages via chat lines, chat rooms and Internet forums; Telecommunications by means of platforms and portals on the Internet; Providing telecommunications channels for teleshopping services, e-mail services; Transmitting information and data via computer networks and the Internet; Leasing access time to a computer database; Leasing of access time to Internet games.

Publication of printed matter, books, newspapers and/or periodicals (other than for advertising purposes); Publication of newspapers, periodicals and books, and of printed instructional and information materialm (other than for advertising purposes), in electronic form and/or on the Internet, including in the form of recorded sound and image information; Rental of printed publications; Online publication of printed matter (other than for advertising purposes), in particular of electronic books and periodicals (not downloadable); Editing of (mobile) websites; Digital picture service; Sound and television studio services, in particular sound and image recording, and creating multimedia programs; Showing and rental of sound and image recordings; Rental of recorded data carriers of all kinds, for entertainment purposes, in particular video rental (data carriers), DVD rental (data carriers) and film rental (data carriers); Production of television, mobile phone television and radio programmes; Production of television, mobile phone television and radio programmes; Entertainment, in particular radio and television entertainment; Conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with the allocation of certification marks; Conducting educational events and cultural and sporting events, included in class 41; Arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, educational events and lectures (for cultural or educational purposes); Organisation of exhibitions for cultural purposes; Organisation of entertainment shows; Entertainment through IP-TV; Entertainment through mobile phone television; Online games services (on computer networks); Conducting games on the Internet, including on the mobile Internet; Arranging poker games and tournaments; Photographic reporting; Entertainment in the form of information on entertainment services via computer networks.