Marketing instant and on-line wagering products; business managing and supporting the operation of instant and on-line wagering products for customers, especially State lottery boards;  management services for wagering facilities, namely keeping game relevant records of wagers, odds, payouts etc;  wagering system administration and accounting support services; merchandising business support services, namely supporting customers to market games and coordinating the creation of new games and coordinating the manufacturing of ticket stubs, advertisements, posters, etc needed to operate and promote these games;  consumer research services; advertising services, namely, preparing advertising for others relating to promotional games, instant and on-line wagering products; promotional services, namely, direct mail services and design and deployment of promotional games for businesses;  customer relationship services for gaming and lotteries; marketing services for gaming and lotteries;  affiliate management services for gaming and lotteries, namely working with customers to obtain sponsors; comprehensive search optimization services for gaming and lotteries, namely providing systems for enabling a potential player of a game or lottery to find where via the Internet to purchase the game or lottery ticket; design and deployment of loyalty programs for others;  business consulting services to thoroughbred, harness and greyhound racetracks, jai alai frontons, and off-track betting facilities; inventory control of lottery tickets and scratch-off game cards, invoicing and reporting relating to the inventory control of lottery tickets and scratch-off game cards.

Financial services in the nature of validation of winning instant lottery tickets at retail outlets; credit card transaction processing services; payment processing services for gaming and lotteries; comprehensive real-time financial reporting and analysis services for gaming and lotteries.

Servicing of pari-mutuel operations at racetracks, off-track betting facilities, frontons, and hubs, namely, installing and maintaining bookmaking and pari-mutuel computer wagering systems and teller operated and self-service sell and cash terminals, daily maintenance of totalisator systems, terminals and peripheral equipment; installing and maintaining lottery computer systems and terminals, terminal maintenance services.

Telecommunications services, namely, providing broadcasting and simulcasting of horse racing and other sporting events to off-track betting facilities, race tracks, and casinos; telecommunication network management services, namely, management of telecommunication networks for providing lottery, pari-mutuel, and off-track betting services; providing video and audio feeds of horse races and other sporting events on a real time and delayed basis.

Ticket warehousing services, namely, storage and distribution of lottery tickets and scratch-off game cards, and reporting relating to the storage and distribution of lottery tickets and scratch-off game cards; distribution, namely providing systems for enabling the desired inventory game or lottery tickets to be allocated and delivered to the retail outlets distributing the lottery and gaming tickets to the public for others.

Information services provided over a global computer network and by television, namely, providing information to racing fans for use in handicapping horse races, providing information regarding horse races, namely, entries, odds, programs, racing schedules, results, statistics, payoffs, fantasy games, contests and historical data relating to same; providing schedule information for video and audio feeds of horse races and other sporting events; wagering system teller training; training of operators and retailers in the use of wagering terminals and instant game sales and redemptions; on-line wagering products, namely lottery games, pari-mutuel wagering, and casino games; operation of pari-mutuel gaming systems and facilities; consulting services to lotteries for increasing retail sales and reducing operating costs; operational support services for gaming and lotteries; customer support services for gaming and lotteries; hosting services for gaming and lotteries;  provision of interactive lottery operated via the internet and via new media distribution channels that include mobile, PDAs, TV, and the like;  provision of interactive gaming, including sports wagering, monitor games, keno, poker, bingo, casino games, racing-base games, skill-based games and causal games, each operated via the internet and via new media distribution channels that include mobile, PDAs, TV, etc;  provision of on-line, virtual-reality horse racing wagering games for others; content management services for gaming and lotteries, namely creating and maintaining new games and new gaming formats; affiliate management services for gaming and lotteries, namely creating and maintaining new games and new gaming formats that involve sponsors.

Game planning and design services for others; development of interactive lottery operated via the internet and via new media distribution channels that include mobile, PDAs, TV, and the like; development of interactive gaming, including sports wagering, monitor games, keno, poker, bingo, casino games, racing-base games, skill-based games and causal games, each operated via the internet and via new media distribution channels that include mobile, PDAs, TV, etc; development of on-line, virtual-reality horse racing wagering games for others; technical support services, namely, troubleshooting of computer hardware and software problems for retailers of lottery systems and interactive gaming systems; computer software research, development and design in connection with computer unified software platform incorporating single or multiple applications featuring functional and graphical elements in the gambling field; application service provider featuring computer software for the provision of management, use and access of participants to on-line multimedia activities in the on-line gambling field; application service provider featuring computer application software for mobile phones in the on-line gambling field; providing temporary use of non-downloadable computer software for the provision of management, use and access of participants to on-line multimedia activities in the on-line gambling field; providing temporary use of non-downloadable computer application software for mobile phones in the on-line gambling field.

Comprehensive age verification services for gaming and lotteries; comprehensive geo-location verification services for gaming and lotteries; comprehensive fraud prevention and risk management services for gaming and lotteries.