Clothing, including clothing of leather, in particular tee-shirts, hooded pullovers, pullovers, blousons, sweatshirts, polo shirts, padded jackets, padded vests; aprons (clothing); footwear; headgear, in particular bonnets and caps.

Games and playthings; gymnastic and sporting articles (included in this class), in particular golf balls, frisbees, footballs, handballs, water polo balls, tennis balls; decorations for Christmas trees; playing cards.

Marketing studies, marketing research, marketing analysis; business and business organization consulting; business transaction brokerage for others; negotiating contracts for others for the purchase and sale of goods; opinion polling; advertising research; distribution of samples for advertising purposes; sales promotion for others; promotional contacts; advertising, in particular radio advertising, television advertising, cinema advertising, advertising in the written press, advertising by means of videotex, teletext and over the Internet; marketing of advertising, namely advertising, public relations and marketing studies with the aim of marketing in and by means of the above media; receiving telephone orders for teleshopping offers; publishing of advertising prospectuses; production of advertising films; rental of advertising films; compiling, systematizing and updating data in data banks; business management; business administration; office functions; contract negotiation for temporary access to data banks (for others); subscription services to telecommunications services, namely temporary access to data banks (for others); advertising, in particular development of strategies and design of campaigns; management of projects and events, namely planning, supervising and implementation of campaigns, projects and events for advertising purposes; arranging and conducting of trade fairs and exhibitions for economic and advertising purposes; advertising, in particular advertising for films on the Internet and through on-line services of an Internet access provider; distribution of advertising prospectuses and catalogs; computerized file management; telephone and/or computerized reception of orders from offers to purchase online or from teleshopping; auctioneering, also over the Internet; advertising agency services; design and delivery of presentations and other information offers for advertising purposes, for information purposes, for selling and communicating with customers and interested persons and in particular for publishing on the Internet, on other data networks, via on-line services as well as via multimedia technology, included in this class; arranging and conducting of multimedia shows for commercial and/or advertising purposes; development of designs for advertising; advertising on an on-line electronic communication network; development and design of advertising concepts; development, design and production of audiovisual communication concepts, included in this class; writing and publishing of advertising texts; planning of advertising campaigns; publication of printed matter (including in electronic format) for advertising purposes; rental of advertising time on communication media; distribution of advertising media, namely distribution of multimedia content and applications related thereto (computer software); dissemination of spot announcements; electronic storage of data in data banks.

Insurance underwriting, in particular insurance service brokerage; banking; monetary affairs, including issuance of a membership card with a credit and payment function; arranging of investment business; real estate affairs; mergers and acquisitions, namely financial consulting in connection with the purchase and sale of companies as well as shares in companies; investment in the purchase and sale of corporate entities, in particular with digital business models; asset management.

Telecommunications; broadcasting of cinematographic, television, radio, videotext and teletext programs; broadcasting teleshopping programs; receiving and transmission of news (news agencies); receiving and transmission of general information in the context of news agency services; sound, picture and data transmission by cable, satellite, computers (computer networks), telephone lines and ISDN lines as well as by means of all other transmission media; providing access to information stored in data banks, including on the Internet and in particular also by means of computer systems communicating in interactive mode; leasing of access time to data banks; provision of access to information over the Internet; provision of access to an Internet portal; television service for subscribers, included in this class, in particular in the form of pay channels (pay-TV) and video on demand; technical provision of access to computer games that may be downloaded and transmitted over the Internet, on-line services and similar media; telecommunication by means of Internet platforms and portals.

Teaching; providing of training; entertainment, sporting and cultural activities; radio, Internet and television entertainment; publishing of printed matter (except for advertising purposes), in particular catalogs, books, newspapers, periodicals, journals and magazines; production of cinematographic, television, radio, videotext and teletext programs (except for advertising purposes); film production; videotape film production; services of recording studios and television studios; organization and holding of sporting and cultural events; production of live events and film festivals (entertainment); organization of exhibitions for cultural or teaching purposes; exhibiting and rental of films; on-line game services (via a computer network), in particular computer game and video game services (included in this class); production of teleshopping programs.

Technical development of electronic television program guides (computer software); computer programming; updating of data bank software, data bank software installation and maintenance; development of computer programs and computer games (software); design and rental of software; design of web pages, layout and updating of home pages and web pages; rental of video programs and image programs (computer software); development of multimedia content and applications relating thereto (computer software); composition of web pages.

Licensing of intellectual property and copyrights; licensing of franchising concepts; licensing of intellectual property; trading in licences for films, television and video; licensing of computer software (legal services); copyright management; intermediary services in connection with administration and exploitation of copyrights and intellectual property rights for others by means of licensing; intermediary services in connection with the exploitation and administration of television broadcasting rights, in particular rights for transmitting televised events, in particular sporting events, by means of licensing; intermediary services in connection with, exploitation and administration of press, radio, television and film contribution rights for use on audio and visual media by means of licensing; intermediary services in connection with exploitation and administration of press contribution rights (newspapers, magazines) by means of licensing; intermediary services in connection with, administration and exploitation of television broadcasting rights, retransmission rights, audiovisual and mechanical rights-of-use and other rights-of-use regarding television and radio broadcasts as well as other audio and visual productions by means of licensing; intermediary services in connection with, administration and adjudicating rights to television formats, content and programs, television series, television shows and television game shows, including screenplays and their main elements, in particular titles, logos, show concepts, game ideas, stage scenery, show sequences and questioning techniques, by means of licensing.