Advertising, in particular television advertising, online advertising on computer networks (banner exchange), radio advertising, advertising by mail order, bill-posting, print and Internet advertising; advertising via mobile telephone networks; Advertising on mobile phone television; Advertisement for others on the Internet; Advertising using test and investigation results; Consumer consultancy with regard to the selection of goods and services, in particular using test and investigation results; Advertising agencies; Marketing planning and organizational services; Presentation of companies on the Internet and other media; Distribution of samples; Sales promotion, for others, public relations; Marketing, in particular for others, on digital networks (webvertising); Telemarketing services; Market research and analysis services; PR agency services, namely public relations; Rental of advertising space on the internet; Arranging advertising events; Multimedia agency services, namely the presentation of firms on the Internet and other media; Merchandising agencies, namely advertising, marketing and market research and analysis; Auctioneering on the Internet; Arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; Business management; Consultancy relating to advertising and marketing; Business management and organisation consultancy, in particular development of business concepts; Business management consulting; Professional business consulting; Business consultancy and advisory services; Commercial or industrial management assistance; Arranging of trading and economical contacts, also over the Internet; Arranging of contracts, for others, for the providing of services; Arranging of contracts, for others, for the purchase and sale of goods; arranging commercial transactions for third parties, also within the framework of e-commerce; Demonstration of goods; Goods and services presentations; Mail order retailing and retailing/wholesaling, including via the internet and via mobile internet, in the fields of cosmetics, tools and metal goods, construction, DIY and gardening articles, craft supplies, sound recording and data carriers, vehicles and vehicle accessories, horological instruments and jewellery, musical instruments, printed matter, stationery, office requisites, bag makers' goods and saddlery, furnishings and decorations, clothing, shoes and textile goods, toys, sporting goods, foodstuffs and beverages, tobacco products; Mail order retailing and retailing/wholesaling, including via the internet and via mobile internet, in the fields of substances for laundry use, cleaning and furbishing preparations, articles for cleaning purposes, disinfectants, cosmetic articles and body care preparations, sanitary articles, non-prescription medicines, dietary supplements, fireworks, bed linen, textile goods for household purposes, electric household utensils and accessories therefor, electronic household utensils and accessories therefor, computers and computer accessories, compact discs, computer hardware and software, illuminants, household or kitchen utensils and accessories therefor, sports apparatus, playthings; Presentation of goods, for others, namely presentation in the fields of pharmacy goods, cosmetics and household goods, health sector goods, machines, tools and metal goods, construction, DIY and gardening articles, hobby requisites and craft supplies, electric and electronic goods, sound recording and data carriers, vehicles and vehicle accessories, horological instruments and jewellery, musical instruments, printed matter, stationery, office requisites, bag makers' goods and saddlery, furnishings and decorations, clothing, shoes and textile goods, toys; Arranging of contracts, for others, for the providing of services with regard to lotteries and competitions; Administrative order processing; Consumer consultancy relating to goods and claims management via service hotlines for consumers, in particular for Internet users; Conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters, in particular research into prices and discounts for comparison purposes, and into offers for goods and services; Maintenance and compilation of data and information in computer databases; Systemization of information into computer databases; Compilation of statistics; Office functions for the administration and indexing of data and information; Office functions for the creating of indexes with regard to information, websites and other information sources; Compilation of data, in particular image, audio and/or video data in computer databases; Providing of online business consultancy via the internet, included in class 35; Employment agencies; Strategic business development consultancy; Personnel consultancy; Human resources management; Personnel recruitment.

Insurance; Financial affairs; Monetary affairs; Real estate affairs, brokerage; Insurance brokerage; Insurance consultancy; Insurance information; Banking; Corporate and private banking advisory services; Finance services; Professional consultancy for the organisation and administration of banking and financial business; Financial analysis; Information and consultancy relating to the financial and banking sectors including provided via the Internet; Financial evaluation; Financial management services relating to banking institutions; Financial consulting; Financial evaluation (insurance, banking, real estate); Financial management.

Telecommunications, In particular cellular telephone communication, Telephone services, Facsimile transmission, Radio telecommunications, Radio messaging, Telex services, Sending of messages, E-mail data services; Telecommunications via telecommunications networks, in particular mobile phone networks or satellite-supported telecommunications networks; Communications by cellular phones; Mobile telecommunications services; Communications by cellular phones; Television and radio transmission; Television and/or radio broadcasting; Mobile phone television broadcasting; Videoconferencing; News and information agencies within the framework of press agencies; Transmission of electronic mail; Forwarding of messages of all kinds to Internet addresses; Computer-aided transmission of messages and images; Electronic transmission of data, messages, images, documents and information relating to topics of general interest; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to online computer databases; Providing access to electronic publications on the Internet; Providing access to information on the Internet and on the mobile Internet, in particular access to downloadable files, namely sound, image, music and video recordings, all the aforesaid files in particular for downloading for mobile telephones and other mobile terminals; Transmission of information stored on databases, namely by means of interactive computer systems and/or by providing access to information on the Internet; Telecommunications services via the Internet, intranets, extranets; Providing access to databases; Providing user access to global computer networks; Providing access to data on computer networks, namely information, texts, drawings and images concerning goods and services; Providing access to data on the Internet and on the mobile Internet, namely information and messages in the form of sound or images; Providing access to information for entertainment on computer networks; Providing internet chatrooms; Electronic exchange of messages via chat lines, chatrooms and Internet forums; Telecommunication services provided via Internet platforms and portals; Providing telecommunication channels for teleshopping services; Transmission of electronic mail; Transferring information and data via computer networks and the Internet; Leasing access time to a computer database; Leasing of access time to Internet games; Arranging of access to databases on the internet containing job vacancies; Providing of access to platforms and portals on the internet for employer assessment and job placement.

Publication of printed matter, books, newspapers and/or periodicals; Publication of newspapers, magazines and books, and of printed instructional and information material, in electronic form and/or on the Internet, including in the form of recorded sound and image information; Rental of printed publications; Online publication of printed matter, In particular of electronic books and periodicals; Website editing (support services); Sound and television studio services, in particular sound and image recording, and creating multimedia programs; Showing and rental of sound and image recordings; Rental of recorded data carriers of all kinds for entertainment purposes, in particular video rental, DVD rental and film rental; Production of television, mobile phone television and radio programmes; Production of television, mobile phone television and radio programmes; Entertainment, in particular radio and television entertainment; Conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with the allocation of certification marks; Conducting of educational events and cultural and sporting events; Arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events; Arranging of displays for cultural purposes; Arranging of entertainment shows; Entertainment through IP-TV; Entertainment through mobile phone television; Online services regarding games; Conducting games on the Internet, including on the mobile Internet; Operating lotteries and betting games; Photographic reporting; Entertainment in the form of information on entertainment services via computer networks.

Conducting science-based product tests and service inspections (for scientific purposes); Conducting quality tests; Engineering, services provided by scientists, humanities scholars and economists, and members of professional groups with comparable university-level education or vocational training, namely scientific processing of information and data relating to optimal private household management, and relating to environmentally friendly and health-conscious behaviour; Storage of data in electronic databases and on electronic data carriers; Processing of data in electronic databases and on electronic media, through the conversion of data (other than physical alteration) and/or the conversion of data from physical to electronic media and/or the compression of data for the electronic storage and/or encryption of data; Electronic storage of messages, information, texts and images of all kinds; Maintenance of technical program solutions for information technology purposes (data processing); Creation and rental of technical solutions for information technology, in particular data processing programs (software) in the field of employer assessment and employer brokerage (solely relating to the distribution of content-based materials in the fields of entertainment and news reporting); Installation and maintenance of data processing programs (software) (solely relating to the distribution of content-based materials in the fields of entertainment and news reporting); Technical consultancy and support relating to the use, application and maintenance of data processing programs (software) (solely relating to the distribution of content-based materials in the fields of entertainment and news reporting); Creation of software for arranging contacts between employers and employees (solely relating to the distribution of content-based materials in the fields of entertainment and news reporting).