Advertising, in particular television advertising, online advertising on computer networks (banner exchange), radio advertising, advertising by mail order, bill-posting, print and Internet advertising; Advertising via mobile radio networks; Advertising on mobile phone television; Advertisement for others on the Internet; Advertising agencies; Planning and design of advertising activities; Optimisation of search engines; Consultancy relating to search engine optimisation; Search engine marketing services; Presentation of companies on the Internet and other media; Distribution of samples; Sales promotion for others; Public relations services; Marketing, in particular for others, on digital networks (webvertising); Telemarketing services; PR agency services, namely public relations; Rental of advertising space and time on the internet; Arranging advertising events; Multimedia agency services, namely the presentation of firms on the Internet and other media; Merchandising agencies, namely advertising, marketing and market research and analysis; Advertising using test and investigation results; Updating of advertising material; Design of advertising materials; Presentation of goods on communication media, for retail purposes; Dissemination of advertising matter; Arranging newspaper subscriptions for others; Distribution of advertising material; Opinion polling; Market research and analysis services; Consumer consultancy with regard to the selection of goods and services, in particular using test and investigation results; Auctioneering, including on the Internet; Arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; Business management; Advisory services relating to advertising and marketing; Business management and organisation consultancy, in particular development of business concepts; Business management consulting; Professional business consulting; Business consultancy and advisory services; Commercial or industrial management assistance; Arranging of trading and economical contacts, also over the Internet; Arranging of contracts, for others, for the providing of services; Arranging of contracts for others for the buying and selling of goods; arranging commercial transactions for third parties, also within the framework of e-commerce; Demonstration of goods; Good and service presentations; Provision of an on-line marketplace for buyers and sellers of goods and services; Administrative order processing; Consumer consultancy relating to goods and claims management via service hotlines for consumers, in particular for Internet users; Conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters, in particular research into prices and discounts for comparison purposes, and into offers for goods and services; Mail order retailing and retailing/wholesaling, including via the internet, and via mobile internet, in the fields of laundry preparations, cleaning preparations and furbishing preparations, Articles for cleaning purposes, Disinfectants, Cosmetics, Toiletries, Sanitary articles, Non-prescription medicines, Nutritional supplements, Fireworks, Cosmetics, cleaning articles, Toiletries, Cosmetics and Beauty products, Crockery, Cutlery, Therapeutic implements, medical devices, Medical instrumentation, Apparatus for beauty and sanitary purposes, for humans, Machines for the treatment of materials and production, Tools, articles of metal hardware, Construction, DIY and garden articles, Craft supplies, Electric and electronic components, Horticultural implements, IT equipment, Audiovisual equipment, Navigation apparatus, Telecommunications apparatus, refrigerating apparatus, Cookers, Kitchen tools, Implements for making meals and beverages of all kinds, Sound recording carriers and data carriers, Computers and computer accessories, Compact discs, computer hardware and software, Lighting devices, Utensils for household purposes and kitchen utensils, and accessories therefor, Vehicles and vehicle accessories, Clocks and watches, jewellery, Musical instruments, Printed matter, stationery, office requisites, Bag makers' goods and Saddlery, fixtures and Decorative articles, Articles of clothing, Shoes, Bedlinen, Household textiles, Toys, sporting goods, Sports equipment, Playthings, Food and drink, Tobacco products and other luxury items; Presentation of goods, for others, namely presentation in the fields of laundry preparations, cleaning preparations and furbishing preparations, Articles for cleaning purposes, Disinfectants, Cosmetics, Toiletries, Sanitary articles, Non-prescription medicines, Nutritional supplements, Fireworks, Cosmetics, cleaning articles, Toiletries, Cosmetics and Beauty products, Crockery, Cutlery, Therapeutic implements, medical devices, Medical instrumentation, Apparatus for beauty and sanitary purposes, for humans, Machines for the treatment of materials and production, Tools, articles of metal hardware, Construction, DIY and garden articles, Craft supplies, Electric and electronic components, Horticultural implements, IT equipment, Audiovisual equipment, navigation apparatus, telecommunications apparatus, refrigerating apparatus, cooking apparatus, kitchen utensils, Apparatus for preparing foodstuffs and beverages of all kinds, sound recording carriers and data carriers, computers and computer accessories, Compact discs, computer hardware and software, Lighting devices, Utensils for household purposes and kitchen utensils, and accessories therefor, Vehicles and vehicle accessories, Clocks, watches and jewellery, musical instruments, printed matter, stationery, Office requisite, Bag makers' goods and Saddlery, fixtures and Decorative articles, Articles of clothing, Shoes, Bedlinen, Household textiles, Toys, sporting goods, Sports equipment, Playthings, Food and drink, Tobacco products and other luxury items; Maintenance and compilation of data and information in computer databases; Systemization of information into computer databases; Compilation of statistics; Office functions for the administration and indexing of data and information; Office functions for the creating of indexes with regard to information, websites and other information sources; Compilation of data, in particular image, audio and/or video data in computer databases; Updating and maintenance of data in computer databases; Price comparison services.

Telecommunications, in particular mobile telephone services, telephone services, fax services, radio communication services, paging services, telex services, telegram services, e-mail data services; Telecommunications via telecommunications networks, in particular mobile phone networks or satellite-supported telecommunications networks; Mobile telecommunications services; Communications by cellular phones; Television and radio transmission; Television and/or radio broadcasting; Mobile phone television broadcasting; Videoconferencing; News and information agencies within the framework of press agencies; Transmission of electronic mail; Forwarding of messages of all kinds to Internet addresses; Computer-aided transmission of messages and images; Electronic transmission of data, messages, images, documents and information relating to topics of general interest; Wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; Providing access to online computer databases; Providing access to electronic publications on the Internet; Providing access to information on the Internet and on the mobile Internet, in particular access to downloadable files, namely sound, image, music and video recordings, all the aforesaid files in particular for downloading for mobile telephones and other mobile terminals; Transmission of information stored on databases, namely by means of interactive computer systems and/or by providing access to information on the Internet; Telecommunications services via the Internet, intranets, extranets; Providing access to databases; Providing user access to global computer networks; Providing access to data on computer networks, namely information, texts, drawings and images concerning goods and services; Providing access to data on the Internet and on the mobile Internet, namely information and messages in the form of sound or images; Providing access to software on data networks for Internet access; Providing access to information for entertainment on computer networks; Providing access to portals on the Internet; Providing internet chatrooms; Electronic exchange of messages via chat lines, chatrooms and Internet forums; Telecommunication services provided via Internet platforms and portals; Telecommunications via online blogs; Providing telecommunication channels for teleshopping services; Transmission of electronic mail; Transferring information and data via computer networks and the Internet; Leasing of access time to Internet games; Provision of on-line forums; News agencies; Transmission of podcasts.

Education; Providing of training; Entertainment; Sporting activities; Cultural activities; Publication of printed matter, books, newspapers and/or periodicals; Publication of newspapers, magazines and books, and of printed instructional and information material, in electronic form and/or on the Internet, including in the form of recorded sound and image information; Rental of printed publications; Online publication of printed matter, In particular of electronic books and periodicals; Providing newsletters via email; Website editing (support services); Sound and television studio services, in particular sound and image recording, and creating multimedia programs; Showing and rental of sound and image recordings; Rental of recorded data carriers of all kinds for entertainment purposes, in particular video rental, DVD rental and film rental; Production of television, mobile phone television and radio programmes; Production of television, mobile phone television and radio programmes; Entertainment, in particular radio and television entertainment; Conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with the allocation of certification marks; Conducting of educational events and cultural and sporting events; Arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events; Arranging of displays for cultural purposes; Arranging of entertainment shows; Entertainment via internet protocol television; Entertainment through mobile phone television; Provision of entertainment via podcast; Online gaming; Conducting games on the Internet, including on the mobile Internet; Arranging poker games and tournaments; Photographic reporting; Entertainment in the form of information on entertainment services via computer networks; Publication of texts, other than publicity texts; Providing on-line electronic publications, not downloadable; Providing films, not downloadable, via video-on-demand transmission services; Providing of online music and online videos, non-downloadable; Online ticket booking for entertainment purposes; Ticket reservation for cultural events; Ticket agency services [entertainment].

Scientific and technological services and research and design relating thereto; Industrial analysis and research services; Design and development of computer hardware and software; IT services, namely development, programming and implementation of software, hosting, software as a service (SaaS) and rental of software, rental of computer hardware and installations, IT consultancy and information; IT services, Namely IT security, protection and repair; IT services, namely data duplication and conversion, data encoding, computer analysis and diagnostics, research and development, and implementation of computers and computer systems, computer project management, data mining, digital watermarking, computer services, Technological services relating to computers; Updating the memory banks of computer systems, Data migration services, Updating of websites, for others, Monitoring of computer systems by remote access; Science and technology services; Providing search engines for the internet; Storage of data in electronic databases and on electronic data carriers; Recovery of computer data; Certification agency services (trust centres), namely issuing and management of digital codes and/or digital signatures; Consultancy with regard to the construction of computer networks, and computer hardware and software; Conducting of quality checks and certifications; External assessment in the context of certification, included in class 42; Testing, authentication and quality control; Design services; Leasing and rental in relation to the aforesaid services, included in this class; Consultancy and information relating to the aforesaid services, included in this class, and in particular conducting of quality testing and technical surveys relating to goods and services; Conducting science-based product tests and service inspections (other than for scientific purposes).