Advertising, in particular TV advertising, online advertising in a computer network; radio advertising; advertising by mail order, bill-posting, print and Internet advertising; advertising on mobile phone networks; advertising by mobile-phone-television; Internet advertising for others; advertising agencies; planning and organization of advertising initiatives; presentation of firms in the Internet and other media for advertising purposes; distribution of samples for advertising purposes; sales promotion; public relations services provided by public relations agencies; marketing research, marketing, including on digital networks, (webvertising); telemarketing; markets surveys and market analysis; rental of advertising space in the Internet; online advertising on computer networks (banner exchange); arranging of advertising events; multimedia agency services, namely the presentation of firms in the Internet and other media; merchandising agency services, namely advertising, marketing (marketing research) and markets surveys and market analysis; auctioneering and reverse auctioneering, also in the Internet; organisations of trade fairs for commercial or advertising purposes; organisation of exhibitions for commercial or advertising purposes; business management (for others); consultancy relating to advertising and marketing, in particular creation of marketing tools; business management and organisation consultancy, in particular relating to business development; business management consultancy; professional business consultancy; business organisation consultancy; assistance in the management of industrial or commercial enterprises; intermediary services relating to commercial and business contacts, including via the Internet; intermediary services relating to the negotiation of contracts for the purchase and sale of goods for others; intermediary services relating to the negotiating and concluding of commercial transactions for others, including within the framework of e-commerce; intermediary services relating to the negotiation of contracts for others for the use of services, included in this class; demonstration of goods for advertising purposes; presentation of good and service for sales purposes; retail mail order services and retail or wholesale services via the Internet and via mobile Internet for books, newspapers, magazines, photographs, photo books, stationery, office requisites, clothes of all kinds, shoes, leather products, synthetic leather products, scarves, cups, hiking equipment, sports equipment of all kinds, wines, jewellery, belts, bags, umbrellas, spectacles, sunglasses, household articles, kitchen equipment, bedclothes, towels, cosmetic products, cleaning supplies, porcelain, lamps, computers, printers, loudspeakers, scanners, furniture, mirrors, frames, telephones, mobile phones, handhelds, PDAs, TV sets, radios, alarm clocks, stereos, kitchen gears, software (downloadable or on data carriers), CDs, DVDs, data carriers of all kinds, medicine, cosmetics and groceries; displaying goods for others (for retail, mail order and wholesale trading services), namely displaying of books, newspapers, magazines, photographs, photo books, stationery, office requisites, clothes of all kinds, shoes, leather products, synthetic leather products, scarves, cups, hiking equipment, sports equipment of all kinds, wine, jewellery, belts, bags, umbrellas, spectacles, sunglasses, household articles, kitchen equipment, bedclothes, towels, cosmetic products, cleaning supplies, porcelain, lamps, computers, printers, loudspeakers, scanners, furniture, mirrors, frames, telephones, mobile phones, handhelds, PDAs, TV sets, radios, alarm clocks, stereos, kitchen gear, software (downloadable or on data carriers), CDs, DVDs, data carriers of all kinds, medicine, cosmetics and groceries; intermediary services relating to the negotiations of contracts for the provision of services with regard to lottery and betting; provision and operation of a service hotline for Internet users, namely consumer advice (product advertising), processing of orders, invoice management and/or complaints management relating to e-commerce; provision and operation of a call centre for Internet users, namely consumer advice (product advertising), processing of orders, invoice management and/or complaints management relating to e-commerce; data search in computer files for others, including via the Internet and for others; maintenance and arranging of data and information in computer databases; systematization of data in computer databases; multimedia database services, namely compilation and systemization of data, in particular images, audio and/or video information, in computer databases.

Telecommunications, in particular mobile telephone services, telephone services, facsimile services, radio communication services, paging services, telex services, telegram services, e-mail data services; telecommunications services via telecommunications network, in particular a mobile network or telecommunications network supported by satellite, included in this class; cellular telephone communication; mobile telecommunications services, included in this class; cellular radio services; television and radio transmission; broadcasting of radio and/or television programs; television broadcasting services for mobile phones; videoconferencing; news agency services, namely transmission of news information; telecommunications services for news agencies, namely transmission of messages; news agency services, namely transmission of press reports; electronic transmission of messages; forwarding of messages of all kinds to Internet addresses (web messaging); computer aided transmission of messages and images; electronic transmission of data, news, images, documents and information concerning topics of general interest; wireless telecommunications by electronic transmission of data, sounds, messages, images, information and documents via the Internet; providing access to information in on-line computer databases; providing access to electronic publications; providing access to electronic portals, platforms, forums, chat rooms on the Internet for the dialogue and the communication with other computer users concerning topics of general interest; providing access to information on the Internet or mobile Internet, in particular to downloadable data files, namely to sound, image, music and video recordings, electronic games, all aforesaid data files in particular for downloading to mobile phones and other terminals; broadcasting and providing access to information stored in databases, namely communications by means of interactive computer systems and/or providing access to information on the Internet; telecommunications services via the Internet, intranet, extranet; providing access to data bases and to the Internet via telecommunication; online services, namely providing access to data in computer networks, namely to information, text, drawings and images about goods and services; providing access to data on the Internet or mobile Internet, namely to information and news in sound and vision; providing access to software on data networks for Internet access; providing access to information for entertainment purposes via computer networks; providing access to information on the Internet as well as on mobile Internet; providing access to Internet chat rooms; providing access to platforms on the Internet as well as on the mobile Internet; providing access to portals on the Internet as well as on the mobile Internet; providing access to telecommunication channels for teleshopping services; providing access to chat lines, chat rooms and forums on the Internet, including on mobile Internet; e-mail services; transferring information and data via computer networks and the Internet; Internet services, namely providing of access to games on the Internet, included in this class; rental of access time to databases.

Publication and editing of printed matter, books, newspapers and/or periodicals (except for advertising purposes); publication and editing of newspapers, periodicals and books as well as teaching and instructional materials (except for advertising purposes), in electronic form and/or on the Internet and recorded on analogue or digital data carriers; rental and leasing of printed matter; online publication, in particular of electronic books and periodicals (not downloadable); (mobile) website editing (support services); digital imaging services; services of a sound and television recording studio, namely production of sound and image recordings; showing and rental of sound and image recordings; rental of data carries of all kinds for entertainment purposes, in particular rental of videotapes, of DVD and of films; production of television, mobile phone television and radio programs; compilation of television, mobile phone television and radio programs; production of multimedia presentations (recording studio and film studio services); entertainment; entertainment, in particular radio and TV entertainment; conducting entertainment events, cultural and sports live-events, educational events, entertainment and cultural activities in connection with awarding of certification marks (seal of quality); training courses as well as cultural and sports activities, included in this class; arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, classes and lectures; arranging shows for cultural purposes; organisation of entertainment shows; entertainment by Internet protocol television; entertainment by mobile phone television; providing online games services (on computer networks); conducting of games on the Internet, also on the mobile Internet; conducting of lotteries and betting; photographic reporting; Internet services, namely the providing of access to games on the Internet; entertainment, including entertainment via online tools for the dialogue and the communication with other computer users concerning topics of general interest.

Advertising, in particular television advertising, online advertising on computer networks (banner exchange), radio advertising, advertising by mail order, bill-posting, print and Internet advertising; advertising via mobile radio networks; advertising on mobile phone television; advertisement for others on the Internet; advertising agencies; planning and design of advertising activities; presentations of firms on the Internet and other media; distribution of samples; sales promotion for others; public relations services; marketing services, in particular including for others, on digital networks (webvertising); telemarketing services; market analysis and research; PR agency services, namely public relations; rental of advertising space on the Internet; arranging advertising events; multimedia agency services, namely the presentation of firms on the Internet and other media; merchandising agency services, namely advertising, marketing and marketing research and analysis; auctioneering, including on the Internet; arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; business management; advisory services relating to advertising and marketing; business management and organisation consultancy, in particular business strategy development; business management consulting; professional business consulting; business consultancy and advisory services; commercial or industrial management-assistance; providing of business and commercial contacts, including via the Internet; arranging of contracts, for others, for the providing of services; arranging of contracts, for others, for the buying and selling of goods; arranging of commercial transactions for third parties, also within the framework of e-commerce; demonstration of goods; presentation of goods and services; advisory services for consumers in relation to products, in particular for Internet users; research services in computer files, databases, on the Internet and on computer networks, for others, relating to business concerns; maintenance and compilation of data and information in computer databases; systemization of information into computer databases; compilation of statistics; compilation of data, in particular image, audio and/or video data in computer databases.

Telecommunications; mobile phone television broadcasting; videoconferencing; news and information agencies within the framework of press agencies; transmission of electronic mail; forwarding of messages of all kinds to Internet addresses; computer aided transmission of messages and images; electronic transmission of data, messages, images, documents and information relating to topics of general interest; wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; providing access to online computer databases; providing access to electronic publications on the Internet; wireless telecommunications through electronic transmission of data, sound, messages, images, information and documents via the Internet; providing access to information, on the Internet as well as on the mobile Internet, in particular to downloadable files, namely to sound, image, music and videotape recordings, all of the aforementioned files in particular for download via mobile and other mobile devices; transmission of information stored on databases, namely by means of interactive computer systems and/or via providing access to information on the Internet; providing access to information and entertainment on computer networks; providing Internet chatrooms; electronic exchange of messages via chat lines, chatrooms and Internet forums; telecommunication services provided via internet platforms and portals; providing telecommunication channels for teleshopping services; electronic mail services; transmission of information and data via computer networks and via the Internet; leasing of access time to Internet games.

Publication of newspapers, periodicals, books as well as of printed instructional and information material, in electronic form and/or on the Internet, including in the form of recorded sound and image information; publication of printed matter online, in particular of electronic books and magazines; sound and television studio services, in particular sound and image recording, and multimedia recordings; showing and rental of sound and image recordings; conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with the allocation of certification marks; conducting of educational events and cultural and sporting events; arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events; arranging of displays for cultural purposes; entertainment by internet protocol television; entertainment through mobile phone television; online gaming services; conducting of games on the Internet, also on the mobile Internet; arranging lotteries and betting games; photographic reporting; entertainment in the form of information on entertainment services via computer networks.