Advertising, including advertising on the Internet; Marketing, for others; Marketing on digital networks; Telemarketing services; Public relations; Sales promotion (for others); Rental of advertising material; Rental and arranging of advertising space, including advertising space on the Internet; Arranging of trading and economical contacts, also over the Internet; Rental and organising of advertising time on communication media; Advertising material services; Distribution of samples; Dissemination of advertising matter, document reproduction; Publication of publicity texts; Copywriting; Publication of printed matter for advertising purposes, in particular travel brochures, including in electronic form and on the Internet; Market research, including opinion polling and market analysis; Arranging of trade fairs and exhibitions for commercial or advertising purposes; Consumer consultancy; Attracting customers and customer care by means of mail advertising (mailings); On-line advertising in computer networks; Planning of advertising initiatives; Updating, maintenance, systemisation and collating of data in computer databases, in particular for customer loyalty systems; Organisational consultancy with regard to customer loyalty initiatives; Development of marketing initiatives entailing the awarding of prizes and similar pecuniary advantages; Professional business and organisational consultancy, including for customer loyalty programmes; Business consultancy; Business management; Business administration; Office functions; Business management and organization consultancy services; Bookkeeping; Business management of hotels, for others; Building, namely the organisational preparation of building projects; Organizational and business advice for franchise concepts; Sponsoring, namely arranging advertising and promotional contracts, for others; Office equipment rental; Hiring of office personnel; Providing of addresses for advertising purposes; Auctioneering, in particular on the Internet; Arranging of contracts for the buying and selling of goods (for others) via a teleshopping channel; Arranging contracts for the provision of services, for others, via a teleshopping channel (included in class 35); Rental of personnel for hotlines and call centres; Order placement via hotlines and call centres; Arranging of commercial transactions, for others, includng within the framework of e-commerce; Commercial management of the licensing of goods and services, for others; Retailing for the following goods: namely soaps, perfumery, perfumes, scented water, eau de Cologne, deodorants for personal use (perfumery articles), potpourris (fragrances), essential oils, cosmetics, cosmetic preparations for baths, cosmetic preparations for skincare, lotions for cosmetic purposes, cosmetic creams, beauty masks, make-up preparations, lipsticks, cosmetic kits (filled), shampoos, hair lotions, dentifrices, mouth washes, not for medical purposes, sunscreen preparations, shaving preparations, after-shave lotions, shoe cream, joss sticks, candles for lighting, Christmas tree candles, scented candles, sanitary preparations for medical purposes, dietetic substances adapted for medical use, food for babies, plasters, materials for dressings, disinfectants, sunburn preparations for pharmaceutical purposes, sunburn ointments, pharmaceutical goods, pharmaceutical and veterinary preparations, portable, filled medicine cases, emergency first aid cases, bags and boxes (filled), goods of common metal, coathooks and bag hooks of metal, locks of metal, other than electric, boxes of common metal, nameplates of metal, in particular luggage labels, piggy banks of metal, mobile boarding stairs of metal for passengers, fixed towel dispensers of metal, letter boxes of metal, shopping trolley tokens of metal, machines for agricultural purposes, edible pastes making machines, electric machines and apparatus for cleaning, ironing machines, cleaning appliances utilising steam, machines for labelling, bottle washing machines, dishwashers, nut-tapping machines, electric hand drills, hand tools (other than hand-operated), high pressure washers, electric glue guns, handling apparatus for loading and unloading, mowing and reaping machines, electric fruit presses for household purposes, electric knives, electric blenders for household purposes, electric tin openers, electric beaters, electric whisks for household purposes, bread cutting machines, grating machines for vegetables, coffee grinders other than hand-operated, kneading machines, electric kitchen machines, electric food processors, mills for household purposes other than hand-operated, pepper mills other than hand-operated, beer pumps, dynamos, motors for boats, sewing machines, lawn mowers (machines), electric shears, trueing machines, electric shoe polishers, hand tools (hand-operated), cutlery, in particular tableware and silver plate, vegetable slicers, non-electric tin openers, non-electric egg slicers, nut crackers, oyster openers, non-electric cheese slicers, foundry ladles (hand tools), mortars for pounding, sugar tongs, gardening tools, hand-operated, ice scrapers, side arms, scissors, drills, ratchets (hand tools), crow bars, files (tools), spades, blade sharpening instruments, screwdrivers, polishing irons (glazing tools), razors, razor cases, shaving cases, manicure and pedicure sets, electric and non-electric depilation appliances, tweezers, eyelash curlers, fireplace bellows, lawn clippers (hand instruments), sand trap rakes, scientific, nautical, surveying, photographic, optical, measuring, signalling, checking (supervision) and teaching apparatus and instruments, digital thermometers (not for medical purposes), barometers, temperature indicators, wireless weather stations consisting mainly of a temperature indicator, a barometer, a hygrometer and a display device for date and time, data carriers, in particular magnetic data carriers, CD-ROMs, DVDs, magnetic encoded cards, smart cards, recording discs, exchangeable digital data storage media, exchangeable electronic data storage media, USB sticks, data processing equipment and computers, apparatus for recording, transmission and reproduction of sound, images or data, digital cameras, cameras (photography), camcorders, telephone apparatus, in particular mobile telephones and accessories for the aforesaid goods, calculating machines, magnetic data carriers, in particular magnetic tapes and video tapes and exposed film, computer software, automatic vending machines and mechanisms for coin-operated apparatus, binoculars, magnifying glasses, cases for spectacles, spectacles, spectacle lenses and spectacle frames and sun glasses, optical goods, diving suits and divers' masks, breathing apparatus for underwater swimming, decorative magnets, electric flat irons, protective helmets for sports, in particular bicycle helmets, tachometers, mouse pads, scales, test tubes, navigation apparatus for vehicles (on-board computers), navigational instruments, satellite navigational apparatus, condoms, gloves for massages, massage apparatus, including for aesthetic purposes, in particular in the form of balls, babies' bottles, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes, hairdryers, electric cooking utensils, ovens, bread toasters, including sandwich toasters, grills, roasting spits, barbecues, electric raclette sets, electric fondue sets, electric coffee machines, water boilers, water heaters, electric appliances for making yoghurt, electric waffle irons, stoves, electric pressure cooking saucepans, hot plates, beer tap apparatus, bread makers, electric deep fryers, microwave ovens, ice machines and apparatus, ice boxes, refrigerating containers, air cooling apparatus, refrigerating cabinets, steam facial apparatus (saunas), electric lamps, reading lamps, chandeliers, electric Christmas tree lighting, Chinese lanterns, lanterns for lighting, pocket torches, bicycle lights, lighting apparatus for vehicles, torches and torches for lighting, lampshade holders, lampshades, lanterns for lighting, oil lamps, light bulbs, pocket warmers, fans (air conditioning), hot water bottles, electric bottle warmers, electric or non-electric foot warmers, radiators (heating), electric blankets, not for medical purposes, hot air apparatus, hot air ovens, heat accumulators, friction lighters for igniting gas, gas lighters, petrol burners, air conditioning installations, air conditioning apparatus, water filtering apparatus, ornamental fountains, fountains, water intake apparatus, taps, in particular water taps, bath linings, vehicles, apparatus for locomotion by land, air or water, vehicle accessories, in particular air pumps, rearview mirrors, sunblinds adapted for automobiles, baskets adapted for bicycles, bells for bicycles, pedals for bicycles, bicycle saddles, dress guards for bicycles, spoke clips for wheels, panniers adapted for bicycles, bicycle pumps, bicycle handle bars, mudguards, anti-skid chains, wheelbarrows, tilting-carts, golf carts, pushchairs, parachutes, shaped vehicle covers, fireworks, sparklers, firecrackers, precious metals and their alloys and goods in precious metals or coated therewith, jewellery, precious stones, jewellery, in particular bracelets, brooches, rings and earrings, horological and chronometric instruments, alarm clocks, wristwatches and straps for wristwatches, pins (jewellery), boxes and figurines (statuettes) all of precious metal, jewellery chains, tie pins and tie clips, cuff links, key rings, jewellery boxes, paper, cardboard and goods made from these materials, in particular name plates, luggage labels, decalcomanias, stickers (stationery), cabinets for stationery, mats for beer glasses, bags of paper or plastic for packaging, paper bags, blocks of paper, writing paper, printed matter, in particular books, prospectuses, pamphlets, newspapers and magazines, photographs, postcards, tickets, entrance tickets, calendars, cards, catalogues, writing implements, in particular pencils, ball-point pens, fountain pens, artists’ materials, paint brushes, office requisites (except furniture), in particular drawing pins, stamps and stamp pads, note holders, instructional and teaching material (except apparatus), materials for packaging of cardboard, paper and plastic, printers’ type, flags of paper, adhesives for stationery, coasters of paper for glasses, mugs, cups, coffee pots and teapots, leather and imitations of leather and goods made from these materials, trunks, attaché cases and travelling bags, briefcases, rucksacks, bags, in particular shoulder bags, bottle bags, camping bags, bum bags, sports bags and beach bags, pocket wallets, purses, shopping bags and net bags for shopping, travelling sets (leatherware), key cases (leatherware), toilet bags, suitcase belts, saddlery, horse blankets and halters, umbrellas, parasols and walking sticks, luggage labels of leather or imitation leather, boxes of leather or leather board, furniture, mirrors, picture frames, goods of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics, in particular boxes, cases and chests, coathooks and pallets, air mattresses and air cushions, not for medical purposes, coathooks (nameplates) not of metal, inflatable publicity objects, hand mirrors, shopping trolley tokens not of metal, packaging containers of plastic, household or kitchen utensils and containers, in particular boxes, soap boxes, lunch boxes, heat-insulated containers, salt and pepper shakers, non-electric beaters, pans, frying pans, woks, non-electric fondue equipment, non-electric appliances for making yoghurt, soap dispensers, dishes for soap, combs and sponges, brushes (except paint brushes), brushes for footwear, brush-making materials, toothbrushes, including electric toothbrushes, articles for cleaning purposes, deodorising apparatus for personal use, unworked or semi-worked glass (except glass used in building), glassware, porcelain and earthenware, in particular vases, decanters, flacons and glasses (vessels), works of art of porcelain, clay or glass, fruit cups, napkin rings, cosmetic utensils, perfume sprayers, shaving brushes, cloths for cleaning spectacles, bottles, insulating flasks, refrigerating bottles, demijohns and bottle gourds, non-electric fruit presses for household purposes, corkscrews, bottle openers, fitted picnic baskets, including dishes, portable, non-electric coldboxes, isothermic bags, services (dishes), coffee services, tea services, chopsticks, shoehorns, shoe trees (stretchers), coasters, not of paper and other than table linen, trivets (table utensils), coasters for glasses, mugs, cups, coffee pots and teapots (table utensils), not of paper, toothpicks, toothpick holders, disposable table plates, flower-pot covers, watering cans, ice buckets, gardening gloves, polishing gloves and oven gloves, gloves for household purposes, portable baby baths, baby potties for sanitary purposes, non-electric baby bottle heaters, bread boards and chopping boards, ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags, padding and stuffing materials (except of rubber or plastics), raw fibrous textile materials, harnesses, packing rope, packing string, plastic fibres for textile use, beach tents, bags for washing hosiery, yarns and threads for textile use, sewing thread and yarn, textiles and textile goods, bed and table covers and cloths, bath and hand towels, table napkins of textile and handkerchiefs of textile, drapes and curtains of textile material, flags, not of paper, printers’ blankets of textile, bed clothes, labels of textile, coasters (table linen) for decanters, bottles, glasses, mugs, cups, coffee pots and tea pots of textile material, shower curtains of textile or plastic, clothing, in particular T-shirts, trousers, gloves, shirts and blouses, money belts (clothing), belts, headgear, in particular hats, caps and shower caps, scarves, ties, coveralls, waterproof clothing, shawls, socks, headbands and pullovers, bathing suits, bathing trunks, bath robes, footwear, in particular sandals, bath slippers and sports shoes, pockets for clothing, wet suits for water skiing, carnival costumes, lace and embroidery, ribbons and braid, buttons, hooks and eyes, pins and needles, artificial flowers and fruit, lanyards, ornamental novelty badges (buttons), trouser clips for cyclists, hair bands, hair grips (slides), bows for the hair, hair ornaments, barrettes (hair slides), needle cases, sewing boxes, armbands, mats and matting, gymnastic mats, bath mats, linoleum, carpets, carpets for toilets, reed mats, floor coverings, wall hangings (non-textile), games and playthings, parlour games, inflatable toys of plastic, in particular shaped as aircraft or animals, gymnastic and sporting articles, playing cards, model toys and parts therefor, toy models (miniatures), in particular of vehicles, aircraft, railways and ships and accessories therefor, golf bags, with or without wheels, golf clubs, golf gloves, divot repair tools (golf accessories), pitch forks (golf accessories), landing nets for anglers, decorations for Christmas trees (other than lighting apparatus and confectionery), candle holders for Christmas trees, confetti, puppets, plush toys, rattles (playthings), scooters (toys), roller skates, balls for games, puzzles, meat, fish, poultry and game, meat extracts, preserved, frozen, dried and cooked fruits and vegetables, jellies, jams, compotes, eggs, milk and milk products, edible oils and fats, tinned meat, fish, vegetables and fruit, crystallised fruits, coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee, flour and preparations made from cereals, bread, pastry and confectionery, ices, honey, treacle, yeast, baking-powder, salt, mustard, vinegar, sauces (including dressings for salads), spices, ice, sweets, in particular fruit gums and wine gums, sweetmeats (candy), pastilles and lollies, chocolate, advent calendars, Christmas candy canes or gift bags (filled or adorned with sweets, chocolate goods and/or pastries), ice cream, agricultural, horticultural and forestry products and grains, live animals, fresh fruits and vegetables, seeds, natural plants and flowers, foodstuffs for animals, beers, mineral and aerated waters and other non-alcoholic drinks, fruit drinks and fruit juices, syrups and other preparations for making beverages, alcoholic beverages, except beers, tobacco, smokers’ articles, in particular ashtrays for smokers, tobacco pouches, tobacco jars, cigarette cases, cigarillos, cigar cases, humidors, cigarettes, tobacco pipes, snuff pipes, pipe racks for tobacco pipes, matches, match boxes, match holders and lighters for smokers.

Insurance; Arranging of insurance; Insurance consultancy; Financial services, monetary affairs; Real estate affairs; Real-estate brokerage services; Management of buildings; Development of usage concepts for real estate with regard to financial matters (facility management); Real estate management, and brokerage, rental and leasing of real estate (facility management); Building, namely the financial preparation of building projects; Sponsorship in the form of financial support; Rental of offices (real estate); Issuing of credit cards; Issuing electronically readable customer cards with payment function, for entering bonus and reward transactions (included in class 36); Issue of tokens and vouchers of value; Charitable fund-raising; Safe deposit services; Sponsoring in the form of financial support; Electronic commerce payment services (financial services), in particular processing payments for the purchase of goods and services via electronic communications networks; Real-estate negotiation.