Computer software; computer software to read, identify, collate, combine and share relevant data; computer software for data aggregation and reporting; computer software for reading, identifying, collating and combining data into a core dataset for transmission to a third party; downloadable computer software; Downloadable computer software to identify, measure, track and analyse audience insights and tailored advertising; Software and mobile application software that provides analysis and statistics about the behaviour of viewers of TV, videos, movies, music, pictures, images, text, photos, games, and other types of content including user-generated content; Computer software which enables a publisher to configure its own rules and policies concerning the delivery of advertising; Computer software for identifying, and applying rules and policies be applied to the selection and delivery of advertising; Computer software to select and match the most appropriate advertisement to deliver based on viewer characteristics;Software and mobile application software that provides analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Software and mobile application software for use in decision-making, support, analytics and optimization of interactive advertising and digital media; Software and mobile application software for use in placing advertisements based on consumer habits, web browsing data, user data sets, behaviour inferred data and economic trends; Software and mobile application software for use in generating online marketing programs; Software and mobile application software for reporting the extent and success of TV and digital advertising campaigns; Software and mobile application software to identify, measure, track and analyse various methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Software and mobile application software for delivering, transmitting, accessing, and downloading, formatting, manipulating, storing, caching, book marking and organising electronic works, namely, photos, videos, text, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, books, literary works, files, and other electronic works via portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks; Software and mobile application software for encoding, decoding, streaming, broadcasting, and sharing electronic works, namely, photos, videos, text, data, images, documents, content, visual works, audio works, audiovisual works, multimedia works, books, literary works, files, and other electronic works via portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks; Application program interface (API) software and mobile application software for integration of video, audiovisual, and multimedia content and functionality into websites, software applications, portable electronic devices, hand-held devices, electronic reading devices, portable media players, mobile phones, smartphones, portable digital devices, computers, and other communications networks; Apparatus for recording, transmission or reproduction of sound or images; Software and mobile application software for use in database management; Software and mobile application software for creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; Software and mobile application software for pricing, booking, buying, selling, trading and managing advertising space on third party publisher inventory, hosting advertisements booked on that third party publisher inventory and analysing and measuring the performance of such advertising Software and mobile application software for personalized, interactive advertising for use across all type of media for use in generating, displaying and manipulating visual media, graphic images, photographs, illustrations, digital animation, video clips, film footage and audio data, for advertising purposes; ; Software and mobile application software to allow third party publishers and advertisers to request, receive, manage and manipulate content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works; Software and mobile application software for use in advertising, marketing, and promotion services; Software and mobile application software in the field of advertising, marketing and data analytics; Software and mobile application software for use in dissemination of advertising and marketing for others; Software and mobile application software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software and mobile application software for use in analysis of audience and viewer behaviour and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of personalised and targeted advertising; Software and mobile application software for use in sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Software and mobile application software for use in analysing and compiling business data, including data to measure consumer response to advertising and calculating return on investment in connection with the same ; Software and mobile application software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Software and mobile application software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and publishers can reach, engage, and interact with each other in relation to advertising campaigns; Software and mobile application software for use in business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; Software and mobile application software to provide strategy and insight, through the use of analytic and statistic models to understand and predict consumers behaviour, market trends and actions; Software and mobile application software for use in analysis and reporting of search engine optimisation and referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; software and mobile application software for matching common user data sets; software for managing the pricing, booking, buying, selling, trading of advertising inventory and advertising space.

Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; receiving, verifying and managing data relating to the viewing public for the purposes of delivering personalised advertising; database management; providing data and database management services; data sharing management services; database management services by electronic means;providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, conducting market research and consumer research; consumer purchase and behaviour research services; management of multiple segregated datasets; processing multiple datasets for the purposes of informing, configuring and selecting targeted and personal advertising; processing multiple datasets for the purposes of configuring, selecting, delivering and providing information on pre-roll, mid-roll and post-roll targeted advertising; market research services in the nature of measuring, tracking, and modelling of audiences for online and television media and online and television advertisements; collection, selection, processing, management and storage of data; compilation of datasets and databases; computerised data management; data compilation for others interpretation of data relating to advertising; advertising research services; market research services in the nature of tracking and measuring audience viewing, exposure, and reaction to online and television advertisements; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; data analysis services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results; business consultation to assist in the identification, selection and booking of advertising slots across all types of media and the performance of that advertising; consultancy services relating to the management of third party publisher inventory for advertising, and manipulation and management of advertising content including video and multimedia content, , the location, purchase, bidding, and acquisition of digital and online advertising space, and the planning, development, maintenance, targeting and optimization of digital video and multimedia content, advertisements and advertising campaigns for third parties; invoicing services; provision of online services to purchase advertising inventory and advertising space; managing the pricing, booking, buying, selling, trading of advertising inventory and advertising space.